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Path Toward Success

In: Other Topics

Submitted By Kvetinka
Words 2405
Pages 10
Assignment Title: Path Toward Success

Word Count: 2,039

The era of the 21st century brings many changes in the lifestyle. Immense range of new and innovative ways of living take part in everyday operations, which lead to increased expectations and experiences from the people, especially in hospitality sector. It is important for the companies to adopt the modernizations in order to stay ahead in the business. Today people seek for luxury, high value and comfort. If these needs are not met, the consumers will loose the interest in spending time and money for the organization and opt for an alternative, thus the service of a competitor. As people travel more not only for the business, but also for vacation purposes, for the hospitality industry this means an era of expanding and benefiting from the fact that people are willing to pay for a greater experience. In order to be the preferred destination, place and brand to stay for the travellers, the importance of following the newest trends and implementing them into daily operations is a point that should be considered by every organization. Out of the vast array of contemporary trends that dominate in the world of hospitality and tourism, this article describes and comments on building a brand and the awareness, secondly the use of social media and advancement in technology, and lastly the movement of adapting to customers with demands and the personalization of service towards travellers.

Aaker (1991, as cited in Bharwani & Butt, 2012) claims that the use of brand name is a significant factor which sets the differences of the organization from its competitors and creates a value for the customers. For the business it is important to build a relationship with the buyers upon which they will be attracted to always come back to the same brand. According to Macdonald and Sharp (2000, as cited in Yaseen,…...

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