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Talking Point: Marketing Wii U to the Masses

While we await a potential increase in hardware sales, even Nintendo would admit that the Wii U has underperformed in its debut year. With poor sales to date and a year’s head start over its next-gen competition arguably squandered, the Wii U is in the unenviable position of heading into its first anniversary with yearly sales below that of the console it has succeeded. That’s not to say there haven’t been success stories; New Super Mario Bros U, LEGO City Undercover and Pikmin 3 all sold well to a small install base, but with Nintendo constantly downgrading its forecasts in the last financial year, the system’s not currently in a healthy position.
The biggest cause of all this? The games, or lack thereof. It’s no secret that the Wii U has had an absence of big hitting software since March, and has only recently started seeing some notable titles, with Pikmin 3 heralding what should be a great end of year for the console. Games sell games consoles, and that is an area where it’s been lacking. But marketing sells games, and if the Wii U has been short of games, it has also arguably been short of marketing that can overcome that issue.
Marketing can make or break any product, and while the Wii brand remains strong thanks to the last generation, people need to know that these new games exist, and for a brand new console. With a big autumn of games on the horizon, the marketing message needs to be strong, so what can Nintendo do to get the Wii U idea out to the masses......
Full Site Visit: http://www.nintendolife.com/news/2013/09/talking_point_marketing_wii_u_to_the_masses…...

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