Free Essay

Nike Fuelband

In: Computers and Technology

Submitted By ZeeL4J8C2
Words 1786
Pages 8
Q) Discuss the revolution in Cosmology from Copernicus to Newton. In your essay, address the steps resulting in the breakdown of long held beliefs from Aristotle’s days, and Ptolemaic theories. * Prior to Aristotle. There were several other models of the universe, with the Phytogrean universe the most popular. In this model there existed a central fire in the middle of the universe, from which all light descended. * In Aristotle’s model of the universe the world outside the Earth existed, finitely, with nothing ever moving. With the universe in the same position as it ever was. This model of the universe was widely accepted and considered to be a scientific fact for many generations to come. According to Aristotle the universe was filled with a substance called aether to compensate for its dynamic nature.
* One of the most important reason for the wide acceptance of Aristotle’s model of the universe was that it correlated with religious views of the time.
* Aristotle’s model was further adopted by Ptolemy, to create Ptolemaic view of the universe. This led to the birth of the Aristotle-Ptolemy universe. In this model the Earth was the centre of the universe with the universe revolving around it.
* The view persisted for more than and allowed the astronomers to predict the movement of the galaxy and the stars around the Earth. Star charts were developed first in this era. By the sixteenth century this view was intertwined into all of the world’s cutltures.
* In the sixteenth century Copernicus found that there were many mysteries regarding the prevailing view of the universe. By using math and astronomy, he theorized that the view was incorrect, and that in reality it was the Earth that was revolving around the Sun. Furthermore he established that there were three motions to the earth, First the Earth revolved around the sun annually, rotated daily, and annually tilted its axis. He further theorized that the moon was rotating similary around the Earth. He was chastised for this view, and did not persue it till later in his life due to Scientific and Religious convention of the times.
* Copernicus’s universe explained several discrepancies scientists of the day were having with Aristotle’s universe. Sir Issac Newton was one of the emerging mind who was fascinated with Copernicus’s model of the universe. He adopted it immediately for all of his work.
* Newton’s work led to laws regarding all motion and matter in the universe. Newton’s laws further established Copernicus’s model of the universe, and explained retrograde motion and the force of gravity. This model is accepted even today.
Q) Compare and Contrast Jean Baptiste Lamarcks theory of transmutation with that of Charles Darwin.
* Before Darwin, the theory of Transmutation had gained wide acceptance within the scientific community. Peers and Scientists were beginning to notice that some species no longer existed due to archialogical digs, and that other species had similar predecessors.
* Both Evolution and Transmutation adhere to the basic laws that species come to remove harmful traits and characteristics over a period of time, and could also become a separate species if enough change has taken place. Understandibly Species may also gain new traits and charachteristics through adaptation of a new environment.
* Darwin’s evolution is indifferent as to the nature of the cause of Evolution. In Darwin’s evolution there is no higher power which causes the evolution but rather evolution is in the genetic nature of all species. It is an unconscious drive within the DNA to constantly seek betterment.
* Transmutation on the other end, gives credit of the betterment of the species to wilful action by a higher power, such as God, with wilful process that are in the inherent nature of species.
* Darwin’s evolution can be summarized as follows:
1) Species reproduce through sexual selection of mates.
2) Members of the species mate with the best traits and characteristics.
3) Over generations negative traits are removed, and positive traits are gained.
4) Process takes millions of years. * Theory of Transmutation:
1) Species reproduce through sexual selection of mates.
2) Members of the species mate with the best traits and charachteristics.
3) Species go through spontaneous mutations and become different species who are better suited for the environment.
4) The act is done by a higher power, and only takes a single generation.

Q) Discuss the emergence and impact of mechanical philosophy on the development of science in the seventeenth century. * Mechanical Philosophy is the philosophy that all matter in the universe operates similar to a machine, with all matter acting as parts of an entire machine * Thomas Hobbes and Rene Descartes were the first philosophers to dwell and theorize on the idea with published works, though many philosophers before had mentioned the ideas. Mechanical philosophy went against the then held belief of Aristotle’s views on the nature of the universe. Thus the view was not readily embraced. * Mechanical philosophy initially came under harsh criticism as it left no room for a wilful power to be acting in the process and the movement of the universe. In essence there was no room for a soul in the mechanical universe. * Issac Newton was heavily influenced by the mechanical philosophy. Newton had gained wide spread acceptance as a great mind in the field of physics due to his establishment of the laws of motions. Due to his wide spread persuit of the matter, Mechanical Philosophy started to gain momentum. * Newton went on to established further laws of physics based on a mechanical universe, however the major point was the attraction of gravity which existed in all the planet. Since gravity existed throughout the universe and it was constant, it replaced the unknown forced that caused the planets to move. * The rise of the belief in the mechanical universe, gave rise to the concept of dualism. Dualism is the point of view that there exist two different realities. A reality of the physical mechanical world were all units act like parts of a machine. In contrast there exists a mental reality, one that harbours the soul and has no mechanical logical parts, but rather is intristic to the nature of perception. * As the seventeenth century came to an end, it was generally agreed that the universe was entirely made up of small solid corpuscles which and moved and changed direction as they bumped and were bumped.

Q) Discuss the role that studies of combustion played in eighteenth century chemical revolution. * The Chemical Revolution started in the 18th century, which denotes the reformulation of chemistry as a major science in determining the nature of reality, and its use to the betterment of humanity. The oxygen theory of combustion was the most important aspect of the chemical revolution. * During the late 18th century, Joseph Priestly, isolated oxygen using combustion, as his experiments were shown in public, the method was recorded and published simultaneously in journals across western Europe. * Furthermore, the use of isolated oxygen via combustion was of great practical use, as oxygen gas can be confined and is almost ten times more efficient then regular air. * The practical use of combustion drove different nationalities and legislation into a race to make quick use of this new knowledge. Research Scientists were designated by different countries for experimentation. * Swedish pharmacist Carl Wilhelm Scheele and French scientist Antoine Lavoisier further looked to develop combustion, and claimed to discover oxygen for themselves. This led to further competition between various countries to isolate even more gasses. * The importance of combustion cause many scientists to switch from the field of physics. Scientists who had their curiousities satisfied with Newtons mechanical universe were now more intrigued by a new chemical world to explore. The trades were also more profitable due to their practical nature. * Combustion eventually gave an answer to the great mystery of chemicals and the elements of the earth. Since the Roman-Grecko times, it had become accepted that there were 5 elements on earth, those being Earth, Water, Fire. Wind, and a mysterious substance which had caused great amount of philosophical debate. * Lavoisier’s full explanation of the combustion of Oxygen allowed research scientists to explain chemical within the realm of the four elemants and thus the chemical revolution was born.

Q) Discuss the changing image and identity of the scientists from the natural philosophers of Aristotle’s times to the research Specialists of the 20th century. * During the Grecko-Roman times of Aristotle, Scientists were indistinguished from Philosophers. Since this was the beginning of Science, all science was virtually the study of nature. These men were called Natural Philosophers. * During the classical Anquity period the term Scientist was first coined. These “Scientists” were branched out from natural philosophers, and usually followed a method of belief regarding the nature of reality such as religious or non religious. During these times, Scientists were still very general in nature. A man of science was expected to know everything from medicine to mathematics. * Scientists during these times were often considered to be a burden on society since they contributed very little practical knowledge to their communities. In most of these communities religion dictated most methods of life. * During the 5th century, the Roman empire came to an end, and most of western Europe became deeply intertwined in religion. Since Science itself has always been the opposite of religions, many philosophical texts were destroyed. This led to several centuries were there was no progress in science. These are often referred to as the dark ages. Scientists during this time were often prosecuted and blamed with delivering the powers of witch craft. * The Islamic empire caused a change in the world view regarding science. Early Islam gave rise to the pursuit of specialists who were designated to pursue science in different areas. They also translated ancient Greek texts. These translations often made their way into western Europe through smuggling. * Near the end of the dark ages, gave another rise to science in Europe. Scientists were now once again asked to solve some of the worlds problems. Furthermore science was becoming practical, and as such Science was not just pursued by men with philosophical interests, but also for financially profitable reasons. * During this time also saw the establishment of the first four universities in the world. The universities led to separate courses for students, and professors subsequently went to upgrade their own chosen fields. * The seventeenth century led to the first specialists. With Newton establishing his physical laws of the world, scientists were now asking less general questions. Other factors such as the chemical revolution, increasing population, and the increased practicality of science led to research specialists by their designated countries.

Q) Discuss the emergence of evolutionism from the enlightenment of the modern synthesis of the twentieth century.…...

Similar Documents

Premium Essay

Nike

...Nike - Social and Ethical Issues http://www.writework.com/essay/nike-social-and-ethical-issues Nike has become one of those global companies targeted by a broad range of campaigning pressure groups and journalists as a symbolic representation of the business in society. In Nike’s case, the issues are those of human rights and conditions for workers in factories in developing countries. In the face of constant accusations, Nike has developed a considered response but the criticism of Nike still continues. Nike produces footwear, clothing, equipment and accessory products for the sports and athletic market. It is the largest seller of such garments in the world. It sells to approximately 19,000 retail accounts in the US, and then in approximately 140 countries around the world. Just about all of its products are manufactured by independent contractors with footwear products in particular being manufactured in developing countries. The company manufactures in China, Taiwan, Korea, and Mexico as well as in the US and in Italy. The Global Alliance report on the factories in Indonesia gave the following workforce profile: 58% of them are young adults between 20 and 24 years old, and 83% are women. Few have work-related skills when they arrive at the factory. Nike has around 700 contract factories, within which around 20% of the workers are creating Nike products. Conditions for these workers have been a source of heated debate, with allegations made by campaigns of poor......

Words: 1737 - Pages: 7

Premium Essay

Nike Fuel Band

...In the past few years, Nike has been taking steps to personalize its products and offer customers innovative exercise tools. While they still manufacture and sell high quality products in their footwear and apparel, their recent transformation into developing products such as the Nike+Fuelband has proved why Nike is the global leader in their industry. Nike’s Fuelband, which was released last January, is leading the way for the new branding initiative at the company. In regards to FuelBand, Nike is targeting anyone who wants to track their daily physical activity. In order to widen their target market, the simple use of the FueldBand targets both competitive and non-competitive athletes. Despite the fact that the FuelBand is better suited for teens and above because it requires the costumer to be able to use and understand the technology involved with the band, it truly could be used by all ages. Even though Nike’s main focus is on the beginner and casual runner, the Nike+FuelBand tracks dozens of everyday actions such as walking, running, dancing, and basketball (NikePlus). For instance if you wanted to measure how much fuel you used brushing your teeth compared to brushing your hair, the Nike Fuel Band would be able to tell you (Caleekal). In all, Nike believes that a any costumer that buys this product will have the opportunity to become healthier or better at his or her desired sport. Moreover, the FuelBand targets those who have always wondered and wanted to measure......

Words: 1038 - Pages: 5

Premium Essay

Nike

...NIKE INC FORMReport) 10-K (Annual Filed 07/23/13 for the Period Ending 05/31/13 Address Telephone CIK Symbol SIC Code Industry Sector Fiscal Year ONE BOWERMAN DR BEAVERTON, OR 97005-6453 5036713173 0000320187 NKE 3021 - Rubber and Plastics Footwear Footwear Consumer Cyclical 05/31 http://www.edgar-online.com © Copyright 2013, EDGAR Online, Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use. Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED May 31, 2013 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO . Commission File No. 1-10635 (Exact name of Registrant as specified in its charter) OREGON (State or other jurisdiction of incorporation) One Bowerman Drive Beaverton, Oregon (Address of principal executive offices) (503) 671-6453 93-0584541 (IRS Employer Identification No.) 97005-6453 (Zip Code) (Registrant’s Telephone Number, Including Area Code) SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT: Class B Common Stock (Title of Each Class) New York Stock Exchange (Name of Each Exchange on Which Registered) SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: NONE Indicate by check mark • • • if the registrant is a......

Words: 108131 - Pages: 433

Premium Essay

Nike

...Nike Outline I. INTRODUCTION Paragraph No. A. Nike Described + Thesis: Many people can prove that Nike is a company 1 that continues to push the boundaries of design and performance, promoting freedom and choice, but these same people leave out the obvious facts that show how this company exploits third world countries by using cheap labor. II. History of Nike Inc. A. Founders B. Co-founding business 2 C. Business Success 3 III. Anti-Nike A. Cheap labor 4 B. Definition of sweatshops 5 C. Locations of sweatshops 6 D. Working conditions 7-8 IV. Nike Defended A. Ruined reputation 9-11 B. Target of organizational protests 12-13 C. Significant progress 14 V. Conclusion 15 1 We all know the slogan, "Just Do It," that Nike developed to sell its products. But just do what? Nike is a company-- young and yet mature--developed and respected by popular athletes both past and present, whose icon remains a "swoosh" printed both large and small on many different forms of apparel. The "swoosh" constitutes a dream of being the best because it is associated with the best. Steve Prefontaine, Michael Jordan, and Tiger Woods are all icons that helped Nike promote its excellence by all three being exceedingly successful in their respective sports ("Our History" ½). Many people can prove that Nike is a company that continues to push the boundaries of design and performance, promoting freedom and choice, but these same......

Words: 2018 - Pages: 9

Free Essay

Nike

...Buy Nike and feel good A company's social responsibility is the biggest keyword for companies these years. The demand has never been greater than it is today, compared to, if you look at the way it once was. Consumers today do not only think of where their shirts are made, but also on the environment. Companies have never thought as much as they do now on their supply chain, and most important, protecting the environment. Nike´s CSR slogan is “innovate for a better world”. In the 1990´s Nike had several accusations of child labour, and it was something everybody talked about. At this point Nike´s brand was totally ruined, and they had got a bad reputation. It took Nike many years to actually realize how important it was to take responsibility for what was happening in the big supply chain, which is at its lowest at this point. They went from just focusing on improve their labour, but also be very focused on their design. Nike´s design had to been changed; and they got to cut down the waste of chemicals when they are producing products. In the video, Mark Parker, says “Innovate for a better world”, and that is not just something you say to get more customers, it is because they want to reach their positional, to improve their products, so the athletes can perform much better, and most important, saving the world. Every new design Nike is producing today is thought through so the environmental impact is minimal. You can say that Nike is no longer a shoe producer; today they...

Words: 720 - Pages: 3

Premium Essay

Nike Swot Analysis

...Strengths Nike has a strong global brand which everyone will know by its logo. The logo itself needs to be presented without the name and everyone will know what it is, that is how powerful the brand is. Some companies require their names to be present but in this case that is not true. This is garnered a long term customer loyalty base where the products are synonymous with high quality clothing and fitness trainers. The power of the brand is also evident in the fact that Nike has well known athletes and other celebrities which will put further backing to the brand if it is deemed to be “cool” to wear. Athletes like LeBron James, Roger Federer and others such as Andrew Luck where each of these people represent a different sport from basketball to tennis to American football respectively. They promote the company by wearing Nike branded clothes from head to toe to more recently wrist in the form of the Nike FuelBand. Nike FuelBand The company is a clothing brand and there is little to innovate in. However, Nike has managed to find ways to innovate their products and to provide a range for various different price points to cater for different demographics. This shows that the company is versatile in its product offering, whilst also remaining relevant as the industry leader. The new Flyknit running shoes, the FuelBand wristband and the Dri-Fit clothing technology are all innovative and are applicable to different products. The Flyknit trainers are very unique where they......

Words: 1181 - Pages: 5

Premium Essay

Nike

...Nike: The Sweatshop Debate Nike is a well-known global corporation. Recognized for its catchy “Just Do It!” slogan and the world-class athletes that represent the brand. Nike was established in 1972 by Phil Knight a former collegiate track star whom enthusiasm has lead the company to become the leading provider of athletic shoes and apparel in the world. Although, Nike is a multiple billion-dollar company they have faced several challenges in the way they conduct international business. Nike produces their products in factories all over the world. Many of these factories are located in the world’s poorest countries with low minimum wage standards and poor employee rights. Nike has been criticized for the selection of their factory locations; some people even refer to these outsourced places as “sweatshops.” This has caused legal, cultural and ethical challenges for Nike. Critics have protested that Nike has failed to follow the child labor laws in the countries they have entered, hiring under age children and making them work for long hours with little pay. For example a Korean subcontractor hired by Nike was hiring children as young as 13 years old, paying them 10 cents an hour and working them 17 hours a day. The countries that Nike subcontracts to such as the Vietnams, China and Indonesia are cultural poor. Most people are just happy to have a job and Nike is thought to have taken advantage of this fact. “Nike’s wealth, its detractors claimed, was built upon the......

Words: 637 - Pages: 3

Premium Essay

Nike Fuel Band

...theory and the framework of consumer behavior analysis for The Nike Fuel Band. The product will replace workout logs, physical trainers and other sports accessories. The campaign of Nike fuel band targets the athletic shoe and apparel industry. Nike is known for their innovative designs and their active friendly technology within the health conscious Australian community. Nike has produced a comprehensive focused-differentiation strategy with the Nike fuel band, which is mainly comprised of gamification. Our campaign focuses on the positive reinforcement of using the Nike Fuel band and all the benefits the band can offer someone. The main goal will be to focus on Nike as a company and how create loyalty to the current customers, as well as gaining new ones. Through challenges, achieving different levels, and attaining an overall Nike + ranking, consumers are motivated to participate in physical activity, join a team, and start a challenge. In doing this, consumers see their progress and are able to track their daily activities and their calories burned during activity. It is an effective and dynamic way that Nike utilizes its target market and increases brand awareness. After watching our campaign we hope that it motivates consumers to want to purchase the Nike fuel band, as a fun way to keep active by competing, collaborating, and comparing activities with others in the Nike + network. Through this campaign, Nike will demonstrate not only why they are leaders through their......

Words: 3519 - Pages: 15

Premium Essay

Nike

...Nike and the Negative Controversy with Sweatshops ABSTRACT The following will discuss the ethical and social issues in the Nike, Inc. and Sweatshops case. It will also discuss why Nike should be held responsible for what happens in factories that it does not own, and whether Nike has a responsibility to ensure that factory workers receive a “living wage”. It will also discuss if the wage guidelines of FLA or WRC seem most appropriate. Finally it will discuss if it is ethical for Nike to pay endorsers millions while its factory employees receive a few dollars a day. There are a number of ethical issues that surround the Nike, Inc. and Sweatshop case study. The most important ethical issue is the accusation of their products being made by children in foreign countries receiving a low wage for a day’s work. Ethically Nike should not tolerate underage child labor and should have taken all necessary action to make sure it is not happening. In 2001, Nike came around and says they should have handled the accusations regarding the sweatshop issue better and should have been monitoring their subcontractors closer to make sure this issue was not happening. They wanted to ensure their business was still successful in the years to come, and took the steps necessary in order to regain the public’s confidence again. A social issue regarding the case is when Nike refused to make the personalized shoes for Peretti when he requested the...

Words: 728 - Pages: 3

Free Essay

Nike Fiit Band

...Nike+ FuelBand The Nike + is a band worn on the wrist that tracks activity and movement.The band can be used in connection with iPhones, iPads and Android devices.The FuelBand tracks movement and physical activity. Specifically, steps taken daily, amount of energy burned and calories burned.All information taken from the FuelBand can be retrieved on the Nike+ Fuel Application as well as the Nike Running Application.These applications allow you to track your progress, set goals for yourself and compete against you’re friends and other people with FuelBands in the Nike Community.The Nike Community is the large group of people all over the country who have Nike+ FuelBands and track their progress through Nike Apps or the Facebook . The Nike Community main goal is for people with FuelBands or any other Nike products to challenge each other and provide a fun healthy exercising environment.Lastly and most importantly of course they would like to promote the FuelBand and all other Nike Products in the in the process. The Nike+ FuelBand is innovative because there are plenty of bands on the market that track your movements and steps but the FuelBand enables you to sync it with a mobile application for your iPhone or Android device and you can see your results in a visual manner.Not only does the band track your movements it also tracks the time spent doing an activity and it doesn't limit the potential of your movements.Meaning you don't have to just be working out or running......

Words: 935 - Pages: 4

Premium Essay

Nike Swot

...Patrick Hartrich ICM 409: Methods of Integrated Marketing Communications Due: 2/2/15 SWOT Analysis for Nike stores Strengths 1) Wide selection of products: each category has a variety of choices to choose from 2) Targets a number of age groups and genders, along with your fitness enthusiast and “average joe” 3) Perception of stylish workout attire, compared that of Under Armour and Adidas 4) Have store locations/headquarters all around the world 5) Many sports icons are associated with Nike and not their competitors Weaknesses 1) Nike has a diverse range of products, but their main income is dependent on the footwear market 2) Pricing vs that of Under Armour and Adidas 3) A majority of their income/revenue is generated from selling at retail stores instead of Nike stores 4) Very high advertising/endorsement costs; many large sports stars help create the brand they’ve become 5) Bad press for working conditions overseas; something Under Armour and Adidas hasn’t had Opportunities 1) Being a “fashionable” brand, there are many opportunities that Nike is exposed to 2) Nike has grabbed a majority of the younger age, we can reach out and get the elder folks too 3) Nike could build more globally than it already has; many more disposable income markets to hit other than the USA 4) Expansion into sport sunglasses and jewelry lines 5) Nike FuelBand can team up with phone apps so customers can keep track of their calories burned/points earned Threats 1)......

Words: 283 - Pages: 2

Premium Essay

Nike Fuelband Market Study

...Nike Fuelband Bracelet and its market shares in Moscow Region Table of content Executive summary………………………………………………….....................................3 Introduction & Methodology…………………………………......................................5 Part 1. Situational analysis (analysis of secondary data)………………………........7 Part 2. Qualitative data analysis.………………………………..................................12 Part 3. Analysis of the survey (experiments)................................................16 Conclusions on Data Analysis........................................................................16 Part 3. Recommendations.............................................................................16 Bibliography..................................................................................................17 Appendices....................................................................................................18 Executive summary         The topic of this marketing research is to highlight how can a company such as Nike can improve its market share on a specific product. Thus during this research, we need to have a look on the customer point of view regarding the product and its facilities. The product at stake for this research is the Nike Fuelband Bracelet. This is a sport bracelet that people put on their wrist and it measure during sport activities and everyday life, the footsteps and the calories used during the day. In fact, it is a......

Words: 3065 - Pages: 13

Premium Essay

Nike

...Nike is one of the largest public sportswear and equipment suppliers, with the leading edge in athletic sneakers, apparel, and sports equipment in the world. Nike has been ranked the most powerful sports brand by Forbes magazine, in early 2011. Nike started out as a small distributing company for Asics and now has become a global success. In 1964 Bill Bowerman, the coach of the track and field team for the University of Oregon, as well as one of the runners Phil Knight, started distributing running sneakers for the company “Onsitsuka Tiger” (now known as Asics), in the back of Phil’s car. With profits increasing and popularity growing, by 1967 Blue Ribbon Sports was opening their first retail store in Santa Monica, California. During 1971, Blue Ribbon Sports started to expand, and Phil Knight and Bill Bowerman started preparing their own footwear line. The infamous swoosh was developed in 1971 by Carolyn Davidson. This was the start of Nikes journey to becoming the most powerful sports company in the world today. The first shoe released to the public was a soccer shoe named Nike, which was released in the summer of 1971. Early 1972 the first line of Nike shoes was released. In 1978 Blue Ribbon Sports officially renamed itself Nike. The waffle design was Nike’s first self-designed product. Bill Bowerman and Phil Knight started experimenting with different out soles to increase traction and efficiency. The waffle trainer was a hit. By 1980 Nike captured 50% of the United......

Words: 1694 - Pages: 7

Premium Essay

Nike

...Nike is a successful company that has been in business since 1972. Throughout the decades, Nike has built up its brand to one that is respected and sought after. Nike has grown its brand name through the acquisitions and partnerships of many other brands (Hurley, Umbro, Cole Haan, and Converse) to provide to its customer different products that suit every athletic need. In order for Nike to gain success in its growth, the company follows the four functions of management: planning, organizing, leading, and controlling. External and internal factors play unique roles into how the company carries out each of these functions. In contingency to the functions, factors such as globalization, technology, innovation, diversity, and ethics affect how the company manages the business. This paper identifies how Nike successfully manages their business through the four functions of management and the various factors that affect them The four functions of management at Nike can be affected by various factors such as globalization, technology, innovation, diversity, and ethics. Globalization affects planning because Nike is a global company and needs to set objectives for growth in markets inside many countries. Nike announced on January 9, 2012 that they are building a 600,000 square foot headquarters in Shanghai, China to centralize their employees in China, which would allow them to develop a greater focus and competitive advantage in the China market (Nike, 2012). With such an......

Words: 1283 - Pages: 6

Premium Essay

Nike

...Cathy Buckland Nike MKTG305-1202A-05 Marketing Management Project Type: Unit 4 Individual Project April 15, 2012 Abstract To get the word out many companies have turned to television and actors and actress for advertising. Nike has made its way through many changes and it has been able to focus on its marketing mix through television ads as well as using billboards, and magazines. Nike Introduction Targeting the market is what every company faces in order to increase sales and in order to keep their company in business. Nike has proven to be able corner and stay one step ahead of the market even in a trying economy it uses athletes, actors and actresses to keep its company going. The brand in today’s market Nike currently has a 47% control of the market with its athletic shoes with sales in the U.S. at 3.7 billion dollars. Nike also targets the market in well over 100 countries which include Europe, and Asia Pacific. Since Nike is such a large producer of many different products its targeting market varies. Nike athletic shoes have been very popular with both the younger crowd as well as adults. Its products are designed with quality this along with the ability to use marketing strategies has continued to keep this company at the top of the list. Nike has used athletes such as Michael Jordan, and Lebron James to promote their products. The strategy allows for the consumers to wear products that they believe in because of the superstar wearing......

Words: 1412 - Pages: 6