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Nielsen Research

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RETAILER AND CONSUMER PANELS NIELSEN
APRIL 24TH 2014

Catherine SECLET April 24th 2014

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

Agenda Part 1 : « Market Research » Market and Nielsen Part 2 : Retailer Panel Part 3 : Consumer Panel Part 4 : How to use Panels ? Framework

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PART 1A : THE «MARKET RESEARCH» MARKET

Catherine SECLET April 24th 2014

Copyright ©2012 The Nielsen Company. Confidential and proprietary.

MARKET RESEARCH INSTITUTES MISSION
To provide clients with all data and information required to be able to take best marketing and commercial decisions To Understand requirements, opinions and behaviors on Markets To Propose a reading sheet for the society, understand social behaviors, and understand markets evolutions

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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

MAIN COMPANIES IN FRANCE :
• Turnover = around 2 milliards € • How many people engaged in Market research sector : 11 300

• • • • • • • • • • • • • •

nielsen, TNS Secodip Worldpanel (Kantar group) IMS, IRI, GFK, NPD, IPSOS, IFOP, TNS Sofrès, Research International, Millward Brown, BVA Médiamétrie …

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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

MARKET RESEARCH SECTOR SPLIT IN 3 :  QUALITATIVE SURVEYS: (15%),  QUANTITATIVE SURVEY (AD HOC SURVEYS): (52%)  PANELS SURVEYS AND CONTINUOUS TRACKING (33%).

Source: Syntec

 NIELSEN WORKS ON THESE 3 PARTS, BUT OUR CORE BUSINESS IS PANELS, BOTH RETAILER AND CONSUMER PANELS. MARKET RESEARCH OVER EACH ACTIVITIES, BUT MAINLY ON FAST MOVING GOODS (FOOD, DRINKS AND DRUGS)
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Copyright ©2012 The Nielsen Company. Confidential and proprietary.

WHY PURCHASE RESEARCH DATA?
Why do manufacturers and retailers purchase research data?
Information to assist with marketing planning, review and comparison.

What information can…...

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