Premium Essay

New England Seafood Company

In: Business and Management

Submitted By adamsocwell
Words 2913
Pages 12
Case 16

New England Seafood Company

Prepared for:
New England Seafood Company’s Senior Management

Prepared by:
New England Seafood Company’s Senior Management

Adam
Jeff
Conner
Bryan

February 6, 2014

Executive Summary

New England Seafood Company executives face a potential two-stage plan to move into the freshwater catfish market because of the banned oyster harvesting along much of the Atlantic and Gulf Coasts, and increased competition from foreign producers. These factors have resulted in significantly lower yields for New England Seafood. In order to stay in business, New England Seafood Company needs to look at harvesting and processing something other than seafood. New England Seafood Company looks to potentially harvest and process catfish. They are looking to enter the catfish market in a two-stage plan. They must choose to begin a preliminary stage to test the catfish market. After testing the catfish market in the preliminary stage, New England Seafood Company can then enter into a final stage (stage-two) of development. In order for New England Seafood Company to make the best possible decision, they must address the following issues: Determine an accurate representation of the risk of the two-stage project with the appropriate cost of capital, determine New England Seafood Company’s future net cash flows, and determine the efficient utilization of land across company processing divisions. We have determined that an appropriate cost of capital is 10%. This 10% is the weighted average cost of capital for New England Seafood Company and we find it accurately represents the risk for this project. New England Seafood Company traditionally adjusts this cost of capital up or down 3% to compensate for higher or lower risk based projects. But, we feel going away from 10% to 7% cost of capital or 13% cost of capital would…...

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