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Nba Case

In: Computers and Technology

Submitted By bobbo4784
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NBA Case 1. Using Porter’s competitive forces model, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in the market?

First by analyzing the NBA’s market by utilizing Porter’s competitive forces model, we need to look at potential entrants, suppliers, substitute products, and customers. Now potential entrants that could be competitors to the NBA could be less prestigious basketball leagues, national leagues, and other professional sports leagues that try to take away their customers like the NHL or MLB. As for substitute products other professional sports would also fall under this category as well along with amateur content uploaded onto other streaming sites that would lure consumers away from the NBA main website like Youtube for instance. As for customers, their bargaining power is very high in this business because they have several alternatives from television, to live games, and radio. One of the advantages that has is its additional content when it comes to statistics and scores of other teams as well as insights and commentaries on matches. Akamai helps the NBA compete in the world market by allowing basketball fans throughout the world to access as fast as possible NBA’s virtual assets. It also allows the NBA to focus on specialized niche.

2. Using Porter’s generic strategies model, what do you think is the NBA’s overall strategy or strategies?

The NBA’s overall strategy is differentiation. This is because they already have a focused fan base and they need to ensure that the NBA appeals directly to those fans. This can be done by improving their performance by using website like Akamai to deliver steaming videos to their consumers. The NBA can also create new and unique products that will satisfy their fans and add value to their experience with the NBA. Not to mention advanced technological…...

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