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Mkt 571 Product Launch

In: Business and Management

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Product Launch Plan * Product description * The product that is being offered is called the Eco-Jacket. The North Face realizes that the most adventurous and tech savvy traveler will need a way to feel safe and free while traveling to the worlds coldest destinations. The Eco-Jacket is a jacket made with a durable Gore-Tex fabric that will keep the traveler warm and cozy. The jacket has a Tri-climate insulation made exclusively for The North Face. The benefits that set this Eco-Jacket apart from the others is the solar insulation and built in charging system for any smart phone or tablet. The solar insulation will keep the body temperature up while the weather cools down. The sun rays in the day will charge the Eco-Jacket so it will stay warm and cozy all through the night. The solar panels are lightweight so the customer won’t even know they are wearing it. The inner lining is equipped with charging ports that are connected to the solar panels so the traveler will always have a fully charged smart phone or tablet. * The North Face has been the brand well known for its durable winter clothing. Our designs are authentic, innovative and tested in extreme conditions. We at The North Face have teams of developers, designers, product managers, and athletes that test and fabricate every piece of clothing before it goes on the market. (Face, 2013) The Eco-Jacket will be put through rigorous test to ensure the durability and reliability of the new solar technology before it is put on the market. * Product Justification * Today’s world is dominated by cell phone usage. “According to figures released by Vision mobile, “a market analysis and strategy firm”, smartphone adoption has reached over 27% around the world (BONNINGTON, 2011).” Having a feature on the customers Eco-Jacket to help keep the smartphones charged so they can communicate or use the…...

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