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Media and Gender Roles

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Submitted By sumac
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Media and Gender Reflection #1

I do think that the media has impacted our views about gender, gender roles, and gender expectations. Visual media has had the highest impact. Movies, television shows, and television commercials are the most viewed types of media. The influence is not really age specific. Commercials aimed at children seem be made to be seen as gender specific. Even when you are shopping for toys, they seem to be set up in separate aisles. If you are shopping for a boy, you skip the “pink” aisle. The suggested video shows how our perspective has changed over the last 3 generations. In the 1950’s and 1960’s women were portrayed as: 1. The housekeeper 2. Weak (physically) 3. Unable to problem solve 4. Never getting their hands dirty
In the same time frame men were presented as 1. The boss 2. Strong 3. Fixer of problems( both mentally and physically)
At this time, sexual innuendos were less obvious and at times taboo. Gradually, with the changes in regulations in the media and desensitization of the general public, women seem to have morphed into objects, objects of ridicule, objects of scorn, or simply, just objects of beauty. Women have been referred to by generations as “the weaker sex”. The unstated assumption, then is men are supposed to be the “the stronger sex.” People do realize these are stereotypes. I think that each generation realizes how much of an effect the portrayal of gender has skewed many people’s ideals. I think that as children age to adolescences and beyond them, hopefully, realize how unrealistic the portrayal of the sexes have been. Also, parents see their children growing up and having non-traditional (previously gender specific) careers, hobbies, and sports for themselves. Many are proud of those children choosing to be independent and doing what they want to. I do…...

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