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Mba All You Want

In: Philosophy and Psychology

Submitted By sivark
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Three c’s of selling(informal method)

In the advent of changing technology .new technologies come into use every day. Many of these sophisticated technologies and methods are too complicated for a normal customer to understand, this creates a confusion in the buyer to select the entity which best suits for his use. So comes the responsibility of the seller to make him/her understand that he has the particular entity which suits his purpose and makes the deal.

One of these particular management methods that are in use in the present IT sector is three c’s of selling. this method involves taking the customer to the world he is dreaming about and make him understand that this product is something he requires. often this method is criticised by the public and also rated as unethical. Even the best world class companies which say “customer is the king” often follow this selling mechanism.

3 c’s
1. convince: this part of deal involves the process of negotiation .the end user will be presented with all the products in the arsenal and are made to compare each other .the seller would be explained about each and every component used in the product and how it works .the seller will try convincing the buyer that the has the exact product which the buyer requires with some minor adjustments.
2. Confuse: it the customer is not satisfied by the product and if he demands for more comparing it with more high end products of other companies. then the seller introduces confusion into the buyers mind. the persuades that the high end product which the customer is demanding has more negatives than positives. this would make the customer rethink about what he wants. this provides the buyer with the window of opportunity which is required for making the deal.
3. Confess:this involves the part where the seller reveals the truth to the buyer.this is a phychological trick which…...

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