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Marketing Strategy Google

In: Business and Management

Submitted By Elenaa
Words 12942
Pages 52
The Academy of Economic Studies

Marketing strategy of

Aura Scarlat
Elena Nichifor
Ioana Carmen Mechis
Ioana Petric
Magda Ungureanu

TABEL OF CONTENT

Introduction …………………………………………………………………..…………….….… 3 1. Situation analysis ………………………………………………………….…………….……4 2.1. Industry analysis …………………………………………….……………….4 2.2. Sales analysis . …………………………………………….…………………5 2.3. Competition analysis ………………………………………………………...6 2.4. SWAT analysis ………………………………………………………............7 2.5. Analysis of marketing strategy …………………………………………….8 2. Marketing strategy . ………………………………………………………..............................9 3.6. Marketing segmentation strategy …………………………………………… 9 3.7. Targeting strategy and position in map ……………………………...……...12 3.8. Product life cycle ……………………………………………………….......14
3. Marketing programs ………………………………………………….…….............................16
3.1. Marketing mix ……………………………………….………………...........16
3.2. Loyalty programs ……………………………………………………….......18
3.3. Customer service and support ………………………………………………20
3.4. Market research ………………………………………………………..........22
3.5. Trust & Credibility ……………………………………………………….....25 4. Implementation plan ………………………………………………………...........................28
4.1. Product design and development . ………………………………………….28
4.2. Marketing and sales ………………………………………………………...29
4.3. Scheduling Gantt ………………………………………….…………….......30 5. Financial information …………………………………………………….…... …………….32
5.1. Budget and sales projection ………………………………………………...32
6. Conclusions ………………………………………………………...…………………………36
7. References ………………………………………………………...…………………………..38

Introduction
Search engine companies haven’t been around for very long with most of them coming into existence in the mid 1990’s. Many of these companies are already gone or in a state of gobbling each other up to compete with the bigger…...

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