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Marketing Plan Final Paper and Presentation

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Phase I/ Wk 2 Target has realized do to the location of some of their stores and non-availability of public transportation to those stores, and because of the state of the economy that a large number of their employees are without transportation to work, so target has created a program to insure that all employees that need a way to and from work will be provided. Target is dedicated to the safety of their employees by providing safe transportation to and from work. This will be at a minimal cost to the employees. This program is called Target-A-Ride, This program was implemented for those workers who has no means of transportation to and from work or who works the late shift where the public transportation has stop running for the evening. Target will provide door to door service for a monthly fee; this fee will be used to pay for the cost of the maintenance on the vehicle and the salary of the driver. This will enable Target to have workers become stress free about their transportation issues which in turn makes them a more productive employee this also helps Target with tax deductions, also employees with vehicles who choose to take advantage of the Target- A- Ride will save on the cost of gas and wear and tear on their vehicles. Target will implement an incentive programs that will help with the cost of Target-A-Ride to get more employees onboard with this program, Target will ensure a safe and on time arrival of the workers, and when Employees get to work on time productive is up and when productive is up sale or up and when sale or up that means that profits or up, some of the incentives will be Target-A-Ride coupons, vouchers for employees who work overtime. (William).

Phase II/Wk 3 “Market segmentation breaks customers down into categories based on income, age, race, lifestyles, location or other factors so that you can craft marketing…...

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