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Marketing Creative Brief

In: Other Topics

Submitted By wondermaggie
Words 665
Pages 3
To: CEO of Make Me Beautiful Corporation

From: President and Advanced Diamond Stylist

Date: 2013

Subject: Mirror, Mirror Show me All Make-up Mirror

Idea Generator

Although the Make Me Beautiful Corporation is a leader in the Make-up mirror industry, research has shown that consumers feel the perceived value of our current line has decreased causing sales to drop. Thanks to the collaborative efforts of our marketing team, we have created three new and exciting make-up mirrors to present to our customers.

Idea Screening

Upon entering the screening stage, our new creations were expected to produce specific maximum sales results while maintaining a low overhead cost. There was only one product that passed this stage of the game. Concept Development

In order to stay competitive in the make-up mirror industry, Make Me Beautiful Corporation will be adding a new line to our product portfolio this Fall that will not only revolutionize the cosmetic mirror industry as we know it but will also prove to be a highly profitable concept change. After months of research and hundreds of ideas we would like to present the Mirror, Mirror Show me All Make-up Mirror. In keeping with the times, we have created a mirror with a built in camera, internet capabilities and speakers. With the camera, a woman can snap a quick photo of herself and choose from hundreds of different Make Me Beautiful eye shadows, lip glosses and blushes, in varying colors and textures, and try them on her image without having to remove each layer before trying the next. If the lady has found her signature color, she will have the ability to place an order right then and there. In order to further enhance this shopping experience, we’ve partnered with Apple and added an i-pod doc to the mirror so she can listen to ambiance music while she glamorizes.

Marketing Strategy…...

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