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Management of International Business - Expanding Debenhams Into Singapore

In: Business and Management

Submitted By xlorelx
Words 5282
Pages 22
Plagiarism Declaration

I certify by my signature/printed name that this is my own work. The work has not, in whole or in part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged and referenced. If this statement is untrue I acknowledge that I will have committed an assessment offence.

I also certify that I have taken a copy of this assignment, to be made available upon request, which I will retain until after the Board of Examiners has published results.

Laura Powell-Odabashy

Management of International Business

Laura Powell-Odabashy

C3245807

Mary Leung

Contents Page

1. Executive Summary 4 2. Introduction 5

3. Singapore Analysis 6

4.1. Singapore Country Overview 6 4.2. Singapore PESTLE Analysis 7

4. APEC Analysis 13

5.3. APEC Regional Overview 13 5. Debenhams Analysis 16 6.4. Debenhams Company Overview 16 6.5. Debenhams SWOT Analysis 17

6. Industry Analysis 20

7.6. Industry Overview 20 7.7. Industry Analysis 22

7. FMSS/Mode of Entry Analysis and Recommendation 27

8. Conclusion 30

9. Appendices 31

10. Bibliography 36

1. Executive Summary

This report aims to firstly identify a suitable company that can expand overseas into a specific country within the APEC region and then distinguish the most appropriate foreign market servicing strategy to use in order to achieve a successful international position.

The country selected within the APEC region is Singapore because it can offer an established business environment with various expansion opportunities for the company of Debenhams Plc to explore.

The mode of entry which is most…...

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