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Management and Leadership Organizations

In: Business and Management

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The traditional and online retailer is two different markets to sell in. The traditional retailer has much more things to take care off than the online retailer. The main factor that I have found have made it my biggest issue is that the traditional retailer is focus in the local audience.
The traditional retailer is established mainly in a particular location and the way to expand is by opening more stores around the world to capture more people and increase the sales. The traditional retailer has high costs of store operation. This means personnel, rent, utilities and all permits needed to operate a standard store. The compliances needed or better say the required compliances of a store exceed the cost that have to be absorbed in the merchandise price making the merchandise even more expensive and that causes sales to drop and lower amount of clients.
The online retailer is the best way to sell these days. It has its disadvantages but is definitely a choice I would take for my future use. There are no boundaries. You can grow your business as much as you want and the buyers are basically anyone who holds a computer.

There are different challenges for each type of retailer. I think that both have advantages and disadvantages but many similarities. The best advantage for a traditional retailer is that people can see the merchandise personally and can try it out at the store and don’t have to buy blind by just looking at a picture like the online retailer buyer has to do.
The best advantage for the online retailer is that the costs of merchandise are in a better price due to lower overhead cost. This is mainly because you don’t have to pay for a store and utilities like the traditional retailer.
If I was advising a successful traditional retailer I would start by offering both alternatives. This means that to stay with the store and try the online retailer…...

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