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Mall of America

In: Business and Management

Submitted By butterfli9
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Why has the Mall of America been such a marketing success so far?
The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping, guest service, convenience, and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size and the shopping experience, which make life easier to visit with out being confuse. This mall has something to offer everyone.

What specific marketing actions would you propose that Mall of America managers take to ensure its continuing success in attracting visitors (a) from the local metropolitan area and (b) from outside it? Keep the mall fresh and exciting. To keep the local metropolitan area resident exciting about visiting the mall, managers should look into extending the rail service all the way to the mall area with out raising the price of the fare. Local resident prefer to have stores that are trust worthy and have good quality, the mall should offer a early-bird special at the movie theater. For the first time visit from outside, there should be a tour guide of the mall to show them around so that they are not confuse and a food voucher should be included at one of the restaurant within the food court. They should also receive a goody bag with all the stores and information about the stores and the mall within a whole. Because of the diverse this mall have a lot to offer for everybody.

Reference:
Kerin, Roger A. Hartley, Steven W., Rudelius, William. (2011) (p. 258-259). Marketing: The Core. New York: McGraw…...

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