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Lukoil Trade Strategy

In: Business and Management

Submitted By Gulzhazira
Words 3765
Pages 16
Petroleum-Gas University of Ploiesti
BULLETIN

Vol. LXII
No. 4/2010

103-110

Economic Sciences
Series

LUKOIL’s Market Strategy in Central and
Eastern Europe
Mihaela Oprea Ciopi
Petroleum-Gas University of Ploieşti, Bd. Bucureşti 39, Ploieşti, Romania e-mail: mciopi@yahoo.com

Abstract
The economic environment has undergone significant development over the past 20 years marked, in particular, by the globalization of the economy and increased competitiveness. The large oil corporations significantly influence national economies and the global economy in general, as a result of their huge financial power and their profit-oriented corporate management, by identifying the most appropriate strategies and the most effective methods of business management . Currently, oil market in Central and
Eastern Europe is controlled by three major players: the Austrian OMV, Hungarian MOL company and the Russian company LUKOIL, whose investment strategies and policies contributed to a decisive extent to the development and consolidation of oil industry in the countries in this area, thus in Romania too. In this context, the paper aims to analyze the strategy of developing and consolidating LUKOIL’s position on this market.

Key words: strategic alliance, a global energy player, offensive strategy, territorial expansion
JEL Classification: M10

Introduction
The greatest oil corporations significantly influence national economies and the global economy in general, the effect of their huge financial power and corporate management oriented to increase profit by identifying the most appropriate strategies and the most effective methods of business management. These elements underpin the development of management as a science and was later taken over and adapted by national companies.
These strategies aim to answers the following questions: o What…...

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