Premium Essay

Logistics-Ups

In: Business and Management

Submitted By capalbo52
Words 2921
Pages 12
2012
Denise M. Capalbo
Logistics
6/23/2012
2012
Denise M. Capalbo
Logistics
6/23/2012

The hearts demonstrate our passion for our work and our customers’ passion for their businesses
The We ♥ Logistics communications platform features 11 hearts – one universal and 10 illustrative. Each heart helps us tell the story of how UPS is logistics.
The universal heart represents everything we do, while the illustrative hearts further educate customers and potential customers on how they can harness the power of logistics.
Universal Heart represents all that we do and that all we do is logistics. The arrow shows that we have purpose, while the heart that it forms demonstrates that we are passionate about that purpose.

Community Service
Shows our strong commitment to our communities, which we serve through volunteering, providing logistics expertise, and giving donations. Customer Service
Since we are logistics, we keep our customers happy, which keeps our customers' customers happy.

Efficiency / Operations
Demonstrates how logistics makes companies more efficient. In other words, UPS keeps things humming.

Environmental
Provides a clear picture that logistics supports sustainability efforts through efficiency. By saving fuel and money, UPS is helping to save the planet.
Global
Illustrates how the world isn’t such a big place after all. In fact, UPS clears more packages through customs in more countries than any other logistics company.
Healthcare
Points out that logistics helps to save lives. As a leader of healthcare industry logistics, UPS knows how to deliver life sustaining medications, in temperature controlled packaging, on the promised day and time.
International / Air
Illustrates that logistics travels here, there, and everywhere by plane, rail, boats, etc.
Saves…...

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