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L Oreal

In: Business and Management

Submitted By jtang0130
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L’Oreal’s Global Makeover

Table of Contents Backgrounds 3 Case Problems 4 Before ISIS 5 Case Solution 6 Changes in Business 7 Conclusion 11 Reference 13

L’Oreal Group is the world’s biggest cosmetics and beauty company that has operations in more than 130 countries. Eugene Schueller founded L’Oreal in 1909 with the first originally company locates in France. For more than a century, L’Oreal has grown from a small local firm to a number one cosmetic group in the world. Nowadays, altogether, L’Oreal markets contain 23 global cosmetic brands that classified under five product ranges: Consumer products (products intended for skin care, hair care, hair coloring, make-up and styling products, sold under such brands as L'Oreal Paris, Garnier and Maybelline New York), Professional products (hair care products for use by professional hairdressers, marketed under Kerastase, Redken, Matrix and other brands), Luxury Products (international brand cosmetics, such as Lancome, Ralph Lauren and Cacharel, distributed through selected retail channels), Active Cosmetics (Inneov, Vichy and other brands for sale mainly in pharmacies), and The Body Shop (cosmetics on the basis of natural ingredients) (Bureau van Dijk, 2014).
There are more than 67,000 employees working for L’Oreal right now in order to provide such a huge diversity in brands and quality products for customers. L’Oreal believes that everyone aspires to beauty, so they de- fine their mission as to help men and women around the world realize that aspiration, while fully expressing their individual personalities. L’Oreal consistently applies these principles, not only to their customers but also their employees, society, and the environment. “If you sell well-being, you need to be part of…...

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