Premium Essay

Kudler Summary

In: Business and Management

Submitted By iluvdavid
Words 2903
Pages 12
We have traveled the world to bring you an extensive collection of domestic and imported wines and spirits.
Whether you want to mix the quintessential martini or find the perfect wine to serve at your next dinner party, Kudler's is the place to shop. You will find that our stores carry a wide variety of spirits and at prices that will meet any budget.
While we are proud of our wide selection, we certainly don’t want our customers to be intimidated, so each of our stores has a Wine Steward who will be more than happy to assist you in making your selection. We also hold monthly wine appreciation classes so you can learn the nuances of our wines

LA JOLLA, CA. -- Kudler Fine Foods announced plans to create a frequent shopper program for their three stores in Southern California. read more »
LA JOLLA, CA. -- Kudler Fine Foods announced plans to create a frequent shopper program for their three stores in Southern California. read more »
Customers that participate in the program will receive news about store events, featured products and sales. In addition, they will be given excluxive offers on select merchandise and discounts on cooking and wine classes. Owner Kathy Kudler says, "We believe this will be a huge benefit to our most loyal customers.
ABOUT KUDLER FINE FOODS - Who we are
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location. Visit one of our locations and browse our fine selection of: * Bakery and Pastry Products * Fresh Produce * Fresh Meat & Seafood * Condiments and Packaged Foods * Cheese and Specialty Dairy Products
Our Mission
Our…...

Similar Documents

Premium Essay

Kudler

...implemented. Kudler Fine Foods implementing a fresh brand of coffee to the high quality line of products currently available will bring a new, larger variety of consumers to become more familiar with the products of Kudler Fine Foods. Daily coffee drinkers have to have caffeine in the morning in order to face the day and some have to have caffeine throughout the day to keep him or her on track. The occasional coffee drinker likes to have a variety to choose from depending on what brings him or her to crave the coffee suddenly desired. This is an internal strength because when consumers try the new line of coffee from Kudler Fine Foods and love the taste, it will lead him or her to venture from buying only coffee to buying other great products offered through Kudler Fine Foods, like the organic milk to go in that already great cup of coffee. An internal weakness to adding a line of coffee to Kudler Fine Foods is that Anytime a new product is introduced, there are many opportunities that are available. Adding coffee to Kudler Fine Foods gives them the external opportunity to branch out and make the great products carried known to consumers. This can be done through coffee shops or giving away free samples where Kudler Fine Foods products are sold. Adding the Kudler Fine Foods line of coffee to coffee shops around the nation will give Kudler Fine Foods the opportunity to really grow to a fuller potential. Mailing samples to interested households or handing out samples where......

Words: 630 - Pages: 3

Premium Essay

Kudler

...systems in relation to the strengths and weaknesses associated with the software and hardware systems you are currently using. Additionally, we would point out any possible threats and how you might be able to use computerized technology to offset them. We will conclude this brief by further explaining to you your ability to maximize the opportunities you have available to you through computerize technology for your business and accounting needs. Key Business and Accounting Information Needs Since June 18, 1988, Kathy Kudler the founder of Kudler Find Foods specializing in fine gourmet food, opened her first store in the San Diego metropolitan area. She later opened two more locations in 2000 and 2003, all in the metropolitan area. Each store offers a variety of bakery and pastry products, fresh produce, fresh meat & seafood, condiments, packaged foods, cheese, and specialty dairy products. Kudler prides itself on their selection of choice international products which when complimented with their experienced, helpful and knowledgeable staff who provides each customer with a delightful and pleasing shopping experience. With the company rapidly becoming a successful chain and a force to be reckoned with the need for more current and modernize technology to manage business operation remains constant for continued success, hence the immediate need to integrate an updated information system that will facilitate accounting needs such as......

Words: 1450 - Pages: 6

Premium Essay

Kudler

...domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion. (Kotler, 2006)Marketing research is important to Kudler Fine Foods (Kudlers) since they are......

Words: 2579 - Pages: 11

Premium Essay

Kudler

...Kudler Fine Foods is a company that has grown since the initial opening in 1998, and to manage with the growth Kudler selected Microsoft Access as the database to help track inventory, sales, orders, employees, and customers. Kudler’s inventory consist of perishable products, therefore inventory needs be accurately tracked. This paper will evaluate the design elements of the data tables from an accounting perspective, create an entity relationship diagram including a pivot table, recommend improvements to the data tables, and explain how the new diagrams will improve Kudler’s decision making for management. Table Analysis The data table analysis is vital to Kudler’s success. The data is organized into general ledger codes, inventory item, summary line item, and the total amount of the item’s transaction. The data provided in the analysis table, which are viewed by the users, shows how much money is spent on what product and which store. The description of the data table gives the total amount and quantity on hand for an item and calculating average price for an item. From an accounting perspective, the data tables are simple and easy to read. There are four headings. They include the GL Code, inventory item, summary line item and the amount. The GL Code helps to identify which store the item is located. For example, 12 stands for La Jolla, 13 identify the store in Del Mar, and 14 identify the Encinitas store. The inventory items identify what items are in the inventory.......

Words: 567 - Pages: 3

Premium Essay

Kudler

...Kudler fine foods prides themselves on the best quality of shopping a customer can experience, the quality is reinforced in the company’s mission statement, vision, values, and goals. A close analysis of these four characteristics of the company, show a direct link to the existence and success of the company. Kudler Fine Foods mission is: “To provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalled consumer environment” (Apollo Group Inc., 2009). According to the mission statement on the company website, their mission is to bring the finest food and wine products from all around the world to one location. The prices are high than most grocery stores; however, the selection is equal to none. Kudler Fine Foods have created a vision, which gives the customers hands on experience while shopping. Kudler’s vision brings celebrity chefs, and famous people who love gourmet cooking into the stores to interact with everyday shoppers. The customers get to shop for the finest foods in the world, and try their hand at learning a new cooking style within one shopping experience. The founder of Kudler Fine Foods is Kathy Kudler; Kathy used her vision and her values to develop a business plan that would excel her company into existence. The values of her company are seen in the foods in her stores. Kudler’s has selected professional employees who search the globe for specific foods and wines, which will be evaluated by the customers in her store.......

Words: 315 - Pages: 2

Premium Essay

Kudler

...Running head: KUDLER ORGANIZATIONAL CULTURE This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company, Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Kudler Organizational Culture University of Phoenix Managing the Business Enterprise MMPBL 502 Dr. Edwin Cierpial July 30, 2010 Week #2 Kudler Organizational Culture Abstract During the age of advanced technology, companies are taking advantage of the internet and other tools to improve and expand their business through advertising and marketing. Companies use the internet to track customers and maintain current customers while trying to attract new customers. Regardless of the technology, the success or failure of a company depends upon management and the leadership and the decisions they make or not make. Leaders have a responsibility to take care of their customers and employees. Leadership must ensure that employees work in an environment that allows employees an opportunity excel based upon their potential and capabilities. Kudler Fine Foods has created an environment that is customer and employees focused. Kudler Organizational Culture Kudler Fine Foods is a gourmet food store located in California that specializes in gourmet products. The company is owned and operated by Kathy Kudler, the......

Words: 1969 - Pages: 8

Premium Essay

Kudler

...The purpose of this paper is to reflect on Williams Institute Ethics Awareness Inventory self-assessment and my personal values in conjunction with the management values at Kudler Fine Foods. The summary of this paper will show how ethical decision- making involves three components-awareness, articulation and application that will focus on my personal values and ethics. I will focus on a number of meticulous instances, people and events that shape my beliefs or values. I will also emphasize how these values will affect the decision-making process and the impact on the Kudler Fine Foods company. I would like to implement the Value Theory and Personal value for the purpose of adding structure to my personal assessment. First and foremost, how would I define my personal values? My definition would be, what I believe in and how I am. My personal values build the way I am and shape the way I perceive things. I learned my values from a family oriented home in addition to a village that looked after me when my parents are not around. My mother stayed home and a father who worked out of state and traveled a lot. The majority of my values were urbanized from what I learned all through life. I will improve my values by living and developing better values that will benefit society and me. In doing so I will develop more and improve my values by practicing what is right or wrong. Rules can also provide a path or guideline to improve and expand values that are supplementary positive.......

Words: 1048 - Pages: 5

Premium Essay

Kudler

...item reflects negatively upon the establishment. Pivot Table Pivot tables are very useful when summarizing and organizing data. The pivot table that I created sorts the items by department. It also adds up the monetary value of each so managers can see which items are worth the most. The pivot table is a very useful tool when dealing with mass amounts of inventory that are in different locations. It allows the information to be sorted and used effectively. By adding inventory to the pivot table, management will be able to see which items are selling and therefore increase their profit. In all, Kudler Fine Foods has a good system so far. The pivot table is decent and provides good information. However, by adding my recommendation of the item amount to the pivot table, Kudler Fine Foods will know which items to restock and which items are not selling for the company. Kudler...

Words: 372 - Pages: 2

Premium Essay

Kudler

...Kudler Fine Foods Brief Laura Sferra ACC/542 January 26, 2015 Christy Countryman Our client, Kudler Fine Foods is interested in integrating technology into its business operations. They have requested our services to provide them with a business brief detailing how computer systems might be more effectively integrated to meet their business needs and improve their accounting operations. The following business brief will identify Kudler’s key business and accounting information needs, analyze the strengths and weaknesses of Kudler’s current computer system and technology use. We will explain what opportunities Kudler has in terms of technology and provide suggestions for improving Kudler’s ability to maximize these opportunities. We will evaluate the threats that Kudler may encounter given their current system and will explore some solutions for those threats. Kudler’s business plan is to expand services and programs that will increase loyalty and profitability of existing customers and to gain new high-margin customers. Information technology will be needed to support their strategic sales objectives. The objectives of the sales plan are to design programs that will increase revenue and decrease costs. These programs include the New Customer Focused Programs, Frequent Shopper Program, Targeted Awareness Building and Cost Cutting Initiatives. Other Improvements are needed to support......

Words: 1121 - Pages: 5

Premium Essay

Kudler

...Kudler Fine Foods Introduction Kudler Fine Foods has reviewed a significant growth in business. Expansion has been discussed on implementing services, increasing consumer purchase cycle and furthering efficiency of Kudler Fine Foods operations. Kudler Fine Foods strategic objective is to increase loyalty and profitability from customers. Customer’s purchases will be tracked through a Frequent Shopper Program using a point-of-sale (POS). The program will keep track of an individual customer’s purchase or purchases and provide high end incentives through a partnership with a loyalty points program (Kudler Fine Foods, 2009). Kudler’s partnership with a loyalty points program will provide customers with a points program where the customer can redeem points for high-end gift items, specialty foods and first-class airline upgrades (Kudler Fine Foods, 2009). Team A has been invited to create a business/systems requirement document to initiate the development of the Frequent Shopper Program. Team A will outline in the following document Team A’s proposed plan in meeting the objective of the aforementioned request. Executive Summary ------------------------------------------------- Kathy Kudler’s vision became a reality in 1998 when she opened her first store in La Jolla, California. Gourmet cooking coupled with efficient food preparation was the cornerstone of the La Jolla store (Apollo, 2008). Kudler’s has expanded with the opening of the Del Mar location and with Kudler’s......

Words: 1257 - Pages: 6

Premium Essay

Kudler

...Security Considerations of Frequent Shopper Program In addition to the Legal and Ethical Considerations, Kudler Fine Foods Stores is required to implement the most important aspect of E-Commerce in its Frequent Shopper Program which is a security consideration. These considerations are a requirement to the project. The main Security Considerations are as follows: • The business organizations operating E-Commerce have to secure their data. The customers, who do transactions, ask the organizations to secure and save all the electronically sent information about them, especially related to financial risks. • Protection from the Cyber terrorism is also an important security consideration in E-Commerce (IP Infringements on the Internet - Some Legal Considerations, 2007). • The technologies used by the different organizations should be protected on their Websites to be accessed by the invalid people. • The business organizations are required to make registrations legally particularly in different physical locations on the Internet. • Different unrelated owner can use identical trademarks legitimately in different locations due to the presence of territoriality of trademark rights. This is a major security consideration in e-commerce, as on Internet, the trademarks are potentially visible from anywhere in the world. • The efficient imposition of the intellectual property rights in the business transactions on E-Commerce is also an......

Words: 696 - Pages: 3

Premium Essay

Kudler

...organization’s core principles. Kudler Fine Foods will need to keep up with competition and the possibilities of going global would be one of the main strategic plans and objectives that the company would need to look at. The competition’s customers have access to goods by way of retail locations as well as online stores therefore it is imperative that Kudler Fine Foods develop a strategic plan to be able to compete in a global marketplace. There are areas to look in to in order to be able to keep up with competition and even surpass them. There are unlimited options for consumers in this day and age of technology and the global marketplace. One option that would need to be taken is to introduce stores in several countries. The initial investment would be costly and it would take some detailed planning to coordinate a plan for expansion. While it would create hundreds of jobs, the initial expense would cost a great deal as you take construction costs into account. Kudler Fine Foods would strategically place stores in key cities around the world but it would shift most of its focus to online sales. The internet offers Kudler Fine Foods an information superhighway that knows no boundaries. Consumers would have the ability to shop from the comfort of their own homes and have fresh product delivered quickly and efficiently. Kudler Fine Foods would have the ability to ensure the freshness of the product and would be able to distribute anywhere in the world. Kudler Fine......

Words: 347 - Pages: 2

Premium Essay

Kudler

...Kudler Fine Foods is a gourmet grocery store located in Southern California established in 1998 by Kathy Kudler. Kudler Fine Foods currently has three locations, and they are planning on opening a fourth location and consolidating the third stores with the new one. The company also plans on expanding to San Francisco, and other areas outside of the state of California in the next 5-10 years. Although Kathy has a passion for food and her clientele, she lacks experience in management and organization, as well as financial matters. The three stores are currently being run by Kathy, and a store manager and assistant manager at each store. Kathy visits the three stores daily and makes all the final decisions personally. Currently they do not have a website, and they are not electronically tracking orders, monthly earnings or spendings. This lack of use of technology makes tracking this information time consuming and difficult. Kathy also does all the purchasing herself, and since Kudler Fine Foods is dealing with mainly perishables, tracking inventory becomes a huge consideration. At this time, there is no contingency plan if Kathy gets ill and is unable to personally tend to the business. “All organizations need to have contingency plans for Unexpected events. Note the chaos in New Orleans when hospitals and other organizations were not prepared for a major hurricane” (Nickels, McHugh, & McHugh, 2008, p. 189). Problem statement: Kathy Kudlers’ lack of trust is prohibiting......

Words: 587 - Pages: 3

Premium Essay

Kudler

...Kudler Fine Foods Thomas Gilbert MKT 421 May 8, 2012 L. Denise Lozano Abstract This paper is a discussion of Kudler Fine Foods and the importance of marketing research in relation to the organizations marketing strategy and tactics. The paper will identify areas where additional market research is needed, and analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. Kudler Fine Foods Kudler Fine Foods is located in San Diego, and is a local upscale specialty food store. Kudler provides products and services at three locations (La Jolla, Del Mar, and Encinitas). These stores are located in fashionable shopping outlets with the stores occupying about 8,000 square feet of sales space. Kudler offers a variety of domestic and imported products at each location. Product variety includes: Baker and Pastry Products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products. Kathy Kudler is the founder of Kudler Fine Foods. Kathy opened her first store in 1998 and was followed by two additional store openings in 2000 and 2003 (University of Phoenix, 2011). Strategic Objective Kudler Fine Foods strategic objective is to increase loyalty and profitability of their consumer. The objective is to be achieved through three initiatives. These initiatives include: expanded services, a frequent shopper program, and increased efficiency....

Words: 1142 - Pages: 5

Free Essay

Kudler

...Kudler Fine Foods Information System Kudler Fine Foods Company is an upscale fine food store located in San Diego metropolitan area. With three different locations in Del Mar, La Jolla, and Encinitas in which Kudler Fine Foods has properly capitalized and managed their computer system for business. Kudler Fine Foods management would like to effectively integrate technology into their everyday business transactions. Kudler Fine Foods have asked that my accounting firm to analyze their systems and present them with a brief detail. In order to accurately assess and recommend an efficient computer system the team will have to evaluate and make recommendations based on the following; Kudler’s key business and accounting information needs, Kudler’s current inventory system, identify strength and weakness with potential technology threats, and suggestions for improving their systems. Business and Accounting Information Needs Kudler has the following key accounting information system needs in order to maintain and efficiently run a virtual business: Customer and sales management, inventory management, revenue management along with bank reconciliations, cash, employees, and payroll, reports and inquiries, and security. Kudler’s computer systems integration will expand the communication among all their retail stores by linking all the point-of-sales terminals, modifying just in time process of inventory control, and cooperating......

Words: 1202 - Pages: 5