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Issues in Marketing Wants and Needs

In: Business and Management

Submitted By honorbound97
Words 985
Pages 4
Consumer Wants and Needs
Marketing can be defined as what is done to produce, communicate, distribute, and trade for something that is of value for a company, organization or the general consumer. Four factors are involved in Marketing before it can begin. These include the need for at least two parties with a need, the wish for that need to be met, the ability to communicate, and finally to determine what (price) will be given for that need to be supplied. In order to market a product, a company, or individual needs to determine the want and/or need of the consumer or customer. A need serves as anything that is necessary for basic human requirements such as food, clothing, and shelter. A want is a need formed by an individual or organizations awareness, background and culture and behavior.
One of the needs my family and I require is that of food; in particular, the need for healthy food. It is of utmost importance that healthy food be bought for the nourishment and well-being of the members of my family due to the increase of genetic obesity and heart disease. This way of eating includes fruits and vegetables and lean meats. Due to the high prices in today’s economy, shopping at Wal-Mart proves to be the best place to shop for these products. Wal-Mart boasts that they provide what products the customer wants- when they want it- all at a value in price (Mega Essays, LLC, 2001-2011).
At Wal-mart, a consumer is able to get groceries and home essentials all in one place. They market these items through commercials, radio, newspaper ads, and their web-site when they are having a sale on their already low prices. Their customer service is outstanding in my opinion and the availiability of store locations prove that they are a company seeking business everywhere and the customer has access to one within miles of where they are in most locations. They are…...

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