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International Business - Entering Japan

In: Business and Management

Submitted By tiennguyen
Words 456
Pages 2
Japan, one of the world’s biggest importing garment markets, is a quite attractive destination for every countries operating in this industry. But it is also the most fastidious and heavily defended market in the world. It would be hard to enter Japan gradually, even with the world free trade agreement took effect in 2005, because garment businesses have to meet many strict requirements and standard barriers that they may find hard to overcome without careful business strategy preparation and culture amd regulation understanding.

I am building a business preposition and focusing on the primarily cultural and political aspects to entering Japanese market. In this context, my concentration is to understand targeted market, evaluate why culture and regulation have major impact on strategy to enter this market. Conventionally, I am proposing my recommendation to dealt with the is
This essay covers the topic of entry strategy of a Vietnamese organisation, Thanh Cong Textile and Garment Corporation (Thanh Cong), to exporting garment products to Japanese market.
Thanh Cong expands its business to this potential market in the area to prospect for development in this globalization context.

Japan represents a very attractive market and big potential for investment in garment industry. However, this market is marked by complexity, highly defended and unique of the culture and institution of trade which required careful investigation prior to investing business venture there.

My motivation and interest for this essay comes from my experience in garment industryand Japanese businessesspeciality obtained after four years worked at HSBC Bank Vietnam (as credit risk management officer) and Aon Risk & Insurance Vietnam (as business development executive) respectively. One of my potential customs was Thanh Cong who lacked knowledge and experience in entering Japan. Hence…...

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