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Inbound Marketing

In: Business and Management

Submitted By khaledshaaban
Words 2587
Pages 11
Applying an Inbound Marketing Approach in e-Commerce to Obtain Customers loyalty
Khaled Ashraf Shaaban
Faculty of Computer Science – Information Systems
Department
The British University in Egypt
Cairo, Egypt
Khaled117974@bue.edu.eg

Abstract:
In a modern fast moving world and challenging market, a business has to keep an eye on the latest technologies and marketing techniques to guarantee a competitive advantage.
One of the latest marketing approaches used today by most businesses specially the ones using e-commerce as a main channel is Inbound Marketing. It is a marketing strategy aims to build a strong relationship with customers based on loyalty.
That is achieved by taking an extreme care of both marketing content and targeted community instead of the offered product or service. This paper aims to declare the difference between inbound and outbound marketing in terms of applicability and result and focuses on the methodologies and techniques used to obtain customers loyalty by following the inbound approach.
Introduction:
Inbound marketing is a set of marketing plans and techniques concentrates on pushing clients towards a business and its products or services in order to obtain their loyalty. It has become widely followed as it changes the way buyers look at products, as they now surf the internet first to look for the product that is more likely satisfying and meeting their needs.
Inbound marketers feed their customers with all the needed information without any manipulations to attract them to the company’s online channels and to build a long term strong relationship with them as it most important for a company to have a long-term loyal customer rather than a customer who uses their product or service when there are no other alternatives. Inbound marketing tools that are used in ecommerce includes blogs, content generating…...

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