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Imformative

In: Business and Management

Submitted By truesoldier1
Words 1185
Pages 5
Environmental Factors
Carl Thompson
MKT/421
December 17, 2013
Deborah Angus

Coca Cola is a well-known company all around the world. Coca Cola was founded in 1892 by Asa Griggs Candler. The Company is currently headquartered in Atlanta, Georgia. The company invented the popular soft drink with a unique cola taste. Coca Cola also make different brands of soft drinks such as Nestle, Dr Pepper, Diet Coke, RC Cola, Sprite, Fanta, Minute Maid, PowerAde, and Dasani. The market of the company is in beverage, and has good positioning as one of the top beverages in the world. The drink is sold in stores, vending machines and restaurant around the world. Licensed Bottlers have contracts with the drink around the world. It is important to consider environmental factors because they can possibly affect marketing both domestically and global. Factors can include cultural differences, demographics, physical infrastructure, social responsibility, trade practices, and economic interdependence.
Global Economic interdependence: Interdependence can help a company’s understand relationships of mutual dependence between life forms and elements. Global economic interdependence is when economies of different companies are joined together in the formation of world trade. Different companies are so closely linked that if one were to fail it can affect all. Member countries of involved in the trades are required by the World Trade Organization to regulate of goods that are imported. World trade requirements are set to ensure safe and proper domestic production. Coca Cola has been one of the most successful companies domestically share half of the beverage market with Pepsi. The company has been involved in the international trade as well. Influences of Coca Cola are spreading all around the world. The interdependence of the company has influenced economic, geographical, environmental,…...

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