Free Essay

Hy Dairies

In: Business and Management

Submitted By karenglen21
Words 739
Pages 3
CASE STUDY ASSIGNMENT 1 – HY DAIRIES LTD
Karen Herridge
Student ID# 0186147

1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here.

Social Identity theory states that people define themselves by the groups to which they belong or have an emotional attachment. Rochelle easily identifies herself as a minority in the work place—a non-white female. In the case study, she says that she is one of the few non-white women in what is usually a male-dominated field: marketing management. Rochelle’s previous employer had made it clear that women could not handle the pressure in marketing management and for the most part place women in technical support positions after a brief term in lower band management. Because of this experience, Rochelle assumes that Syd Gilman and Hy Dairies are mirroring her last employer’s opinions and actions when in fact; Mr Gilman is trying to reward Rochelle’s hard work. Rochelle is stereotyping because she has organized Hy Dairies into a preconceived category that has been stored in her memory of her previous employer. This non-conscious, automatic process of thinking has led her to believe that she is being sidelined by the company.

2. What other perceptual error is apparent in this case study?

Perceptual errors are short cuts in making judgements of others. I think the other perceptual error in this case study is the false-consensus effect or “similar to me effect”. This occurs when people overestimate the extent to which others have similar beliefs or behaviours to our own. This perceptual error led Syd Gilman to believe that the recently vacated position of market research coordinator would be the best reward for Rochelle’s hard work and the company’s improved sales figures. He believed the position would broaden Rochelle’s experience and enhance her career at Hy Dairies, just as it had done his own several years before. Gilman assumed that Rochelle’s bewildered reaction was a positive response to his offer of a new opportunity. When he was offered the same position of market research coordinator, he had been delighted about his temporary transfer as he knew it would round out his marketing experience. In this case, it was wrong of Syd Gilman to assume Rochelle would be happy with the same career path as he was encouraged to follow in previous years.

3. What can organizations do to minimize misperceptions in these types of situations?

Perceptual errors can’t be bypassed but they can be minimized. A big step in minimizing perceptual biases is by being aware that they exist. By becoming more aware of our beliefs, values and attitudes, we gain a better understanding of biases in our own decisions and behaviour. We become more open-minded and non-judgemental toward others.

One way Hy Dairies can help employees reduce perceptual errors is through increased self-awareness. This can be done by applying the Johari Window. The Johari Window is a communication model that helps improve understanding between individuals by dividing information into four “windows”—open, blind, hidden and unknown. The open area is information about yourself that you and others already know. The blind area is information known to others but not to you. The hidden area contains information that is only known to you and the unknown area is information about your values, beliefs and experiences that neither you nor others are aware of. By sharing or disclosing more of your hidden area information to others, trust is built among you and your colleagues. This trust and knowledge can help employees work better as a team.

A more indirect way of increasing self awareness is through meaningful interaction. Meaningful interaction between staff and supervisors can break down stereotypes and reduce prejudice because knowledge is gained about individuals and their situation. It can improve empathy and thereby increase sensitivity and awareness as to why a person reacts or behaves the way they do. If Gilman and Beauport had a better, closer relationship and made the effort to get to know each other better, perhaps he could have better explained to his reasoning behind the offer of market Rochelle, then, may not have assumed the company was involved in possible sexist and racist behaviour. The organization could offer its employees more opportunities for meaningful reaction. The contact hypothesis states that the more individuals interact with each other the less chance there is of stereotyping or other perceptual errors.…...

Similar Documents

Premium Essay

Shimla Dairy

...situation SUPERIOR UNIVERSITY Action Plan Internal Factors Strength Weakness Organizational Constrains & Characteristics Competitive Advantage Exhibits SHIMLA DAIRY MBA Professional (Evening) Session 2007-09 KHALID AZEEM 8257 The Shimla Dairy is well grown cheese Manufacturer in India. It has better market positioning. The market is over crowded by multi national companies. The Shimla dairy can be the player of the dairy industry, but still there are much hidden problems which decrease its market share. The deficiency of advertisement, low production, improper organizational structure & poor policy of distribution are major faults. Keeping the view market of share I have prepared an action plane. The initial investment of 7.249 million is required. it will generate the revenue of 0.360 million. The whole investment will be required in just 6 years. The Market The Shimla Dairy is producing 29 dairy products in India under Leadership of Danish Khana since 2004. The major focus and Market of Shimla Dairy is on West of India. The Major focus market includes: • Retailers (17%) The retailer includes Super Markets & Small Shops. • Hotels (46%) The Hotels Fall in The category of Five-Star Hotels & Mid-Low End Hotels. • Restaurant (20%) The Shimla Dairy Provides its product Italian, Continental, Chinese, & Indian Restaurants. • Pizza Chains (17%) Competitor & Competitive Landscape Brand......

Words: 1133 - Pages: 5

Free Essay

Hy on Ji

...hy hu hy hu hy hu hy hu hy hu hy hu hy hu hy hu hy hu u ugiuhiui gig yg yygyg ygy ygy gyygyg giygihu h vgv vhvu jnjbb huh hoh u gbhh kh jkbk k b uh jk k k kbkbk bhk bk bk b bbb b khb b bk bbjbj j j j j j h h h h h h h h h h h h h h h hh h h h vj oin kkk hh huhouhuhu hijohuh u ugiuhiui gig yg yygyg ygy ygy gyygyg giygihu h vgv vhvu jnjbb huh hoh u gbhh kh jkbk k b uh jk k k kbkbk bhk bk bk b bbb b khb b bk bbjbj j j j j j h h h h h h h h h h h h h h h hh h h h vj oin kkk hh huhouhuhu hijohuh u ugiuhiui gig yg yygyg ygy ygy gyygyg giygihu h vgv vhvu jnjbb huh hoh u gbhh kh jkbk k b uh jk k k kbkbk bhk bk bk b bbb b khb b bk bbjbj j j j j j h h h h h h h h h h h h h h h hh h h h vj oin kkk hh huhouhuhu hijohuh u ugiuhiui gig yg yygyg ygy ygy gyygyg giygihu h vgv vhvu jnjbb huh hoh u gbhh kh jkbk k b uh jk k k kbkbk bhk bk bk b bbb b khb b bk bbjbj j j j j j h h h h h h h h h h h h h h h hh h h h...

Words: 276 - Pages: 2

Premium Essay

Dairy Products

...SLIDE 1 The FAO Intergovernmental Group (IGG) on Meat and Dairy Products represents a forum for intergovernmental consultation and exchange on trends in production, consumption, trade and prices of meat and dairy products, including regular appraisal of the global market situation and short term outlook. The Group considers changes in national policies and examines their international effects referring to the current and prospective market situation. The group meets once in each two years. The IGG on Meat was established by the Committee on Commodity Problems (CCP) at its Forty-fifth Session in 1970. Dairy products were included under the mandate of the Group in 2002. Membership in the Group is open to all Member Nations and Associate Members of FAO, including Observers from international organizations and institutions. Nearly all importing and exporting countries of meat and dairy products are Members of the IGG. SLIDE 2 Prices rise in the face of limited availability on the international market. International prices of dairy products began to strengthen in mid-2012, reversing the steady decline that had characterized the previous 12 months. The change in trend resulted from a tightening of supplies to the world market. Availabilities are anticipated to be finely balanced until at least the end of the year. The FAO international dairy products price index (2002–2004=100) stabilized at 173 during June and July but had risen to 194 by October. Prices strengthened for......

Words: 1115 - Pages: 5

Premium Essay

Dairy Industry

...Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 2/2013 IMPROVING MANAGEMENT ACCOUNTING AND COST CALCULATION IN DAIRY INDUSTRY USING STANDARD COST METHOD Bogdănoiu, Cristiana-Luminiţa Assistant, Ph.D. Student Spiru Haret University, Faculty of Financial Accounting Management Craiova and University of Craiova, Faculty of Economics and Business Administration, Craiova e-mail: cristiana.bogdanoiu@yahoo.com Abstract This paper aims to discuss issues related to the improvement of management accounting in the dairy industry by implementing standard cost method. The methods used today do not provide informational satisfaction to managers in order to conduct effectively production activities, which is why we attempted the standard cost method, it responding to the managers needs to obtain the efficiency of production, and all economic entities. The method allows an operative control of how they consume manpower and material resources by pursuing distinct, permanent and complete deviations during the activity and not at the end of the reporting period. Successful implementation of the standard method depends on the accuracy by which standards are developed and promotes consistently anticipated calculation of production costs as well as determination, tracking and controlling deviations from them, leads to increased practical value of accounting information and business improvement. Key words: standard cost method, calculation, deviations, effective......

Words: 2467 - Pages: 10

Premium Essay

Famers Dairy

...For more than 80 years Farmers Dairy has been an essential part of the Atlantic Canadian community which is owned by more than one hundred twenty five local dairy farmers, Farmers dairy operates as co-operative providing Atlantic Canadians with quality dairy products made locally in Atlantic Canada where there plants are located. It is 100 percent owned by local dairy farmers who own and produce these products. Farmer’s dairy target there market in a way to achieve customers who are loyal and for life time and they target it to all ages with different products which are beneficial for different age groups keeping in mind the quality and building strong relation and creating a sense of being part of a Community . With public support and loyalty Farmers dairy has been number one milk brand in Nova Scotia. Customers from Newfoundland have made quoted there Central Dairies brand "The Milk were Made Of" for 50 years. The mission statement of farmers has been to provide quality milk to its friends, families and neighbours. To them farming is more than full time job it is a commitment to the community for the quality taste of their product. They believe that “the best milk is the local milk which makes community strong” they use tagline for their brand “we are your farmers we are farmer’s dairy “ Farmers Dairy offers various kinds of milk products such as homogenized, one percent, two percent, skim milk , one percent with 35 percent more calcium , skim with 35 percent more......

Words: 713 - Pages: 3

Premium Essay

Dairy in Pakistan

...DAIRY REPORTS DAIRY DEVELOPMENT IN PAKISTAN DAIRY REPORTS DAIRY DEVELOPMENT IN PAKISTAN Umm e Zia, T. Mahmood and M.R. Ali FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome, 2011 Author Umm e Zia is the Managing Director of Cynosure Consultants in Islamabad. She has supported international donors and governments in undertaking rural development and agriculture value chain projects in over ten countries. T. Mahmood is a dairy consultant based in Lahore, Pakistan. He also serves as a visiting faculty member at the University of Veterinary and Animal Sciences. Muhammad Raza Ali is Senior Research Associate at Cynosure Consultants. Recommended Citation FAO. 2011. Dairy development in Pakistan, by Umm e Zia, T. Mahmood and M.R. Ali. Rome. Keywords Production systems, Dairy value chain, Dairy institutions, Product safety, Livelihoods, Employment The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these have been endorsed or recommended by FAO in preference to others of a similar nature that......

Words: 17498 - Pages: 70

Premium Essay

Baroda Dairy

...Baroda city”. I have tried my best to collect all necessary information relating to the project work. ACKNOWLEDGEMENT The work presented here is not a single effort as each and every person associated with this project has contributed in the successful accomplishment of this piece of work and is being thanked for their efforts. I am thankful to the Director Dr. N.N.Patel Anand Institute of Management (AIM), MBA programme, for giving me such an opportunity to have a practical exposure and collect first hand data by myself. I owe my heartiest thanks of Mr. Ravindra Mathur (Managing Director), Baroda District Co-Operative milk producers Union LTD, for giving me an opportunity to be a part of the Baroda Dairy and I am also thankful to other officers as under for allowing me to do research in their prestigious organization and providing necessary information for the research project. Mr. V. C. Patel (Marketing Manager) Mr. A. P. Jagani (Marketing Officer) Mr. Alok Desai (Training Officer) Moreover, I am thankful to Mrs. Kunjal Sinha madam, our Project guide (mentor) for assisting me in every way to prepare this report. She shared with me her valuable knowledge and guided me from time to time in order to improve my project. I would like to thank all those people who were a part of this report in some way or other for providing me all possible help and cooperating with me. Without their......

Words: 14103 - Pages: 57

Premium Essay

Arce Dairy

...PAMANTASAN NG LUNGSOD NG MAYNILA College of Mass Communication ARCE DAIRY ICE CREAM Submitted by: [NAME OF GROUP] Alfonso, Jean Camille G. Espino, Joseph Allen P. Masanque, Deunice C. San Pedro, Maranatha Hope T. Sollestre, John Adrian F. Velasquez, Frances Anne S. Submitted to Prof. Rosario Taylo January 28, 2011 Campaign Title: “Pambansang ice cream, ating tangkilikin!” I. Background/Research Arce Dairy Ice Cream, formerly Selecta, started on January 1990 when the Arce family signed away the lifework spanning three generations. Today, Arce Dairy faces stiff competition in the marketplace for established names such as Magnolia, Nestle, Selecta, BTIC. Arce Dairy Ice Cream was established by Don Ramon Arce, Sr. in the year 1935. It was during 30’s when Don Ramon Sr., became a member of President Quezon’s staff who bought land in Novaliches where the farm was bountiful. Also, there was always pure carabao’s milk on the table which he pasteurized and brought it to Manila. That ‘sideline’ became the start of creating an idea to build their own ice cream manufacturing. In 1962, it was almost 30 years after their grieving stage for the loss of Don Ramon Sr., they decided to sign away from their business in which they also considered as a personal, emotional thing for their family. Their shares in the company were being sold to other stockholders of the Arcecon Dairy Products. After 20 years of resting from the ice cream industry, they......

Words: 1011 - Pages: 5

Premium Essay

Mother Dairy

...Mother Dairy: Organization Structure linking up to the structure of STMO Mother Dairy Fruits and Vegetables Pvt. Ltd is divided into four strategic Business Units namely : 1. Milk 2. Safal Frozen 3. Dhara Oil 4. Product Business a. CCP (Curd and Cream Based Products) b. IFP ( Ice-cream and Frozen Products) Each SBU has got a National Sales Manager which reports to the Managing Director. The hierarchy of each SBU of Mother dairy is as follows : There are four Regional Sales Manager under the National Sales Head of each SBU. Each Regional Sales Manager has 6-7 Area/ Territory sales manager under him. Mr Raj Dhoreliya , is an ASM in Ice cream and Frozen Products SBU and First line sales manger under our case. Each ASM heads the sales office and has 10-15 Sales officer working under him. Each sales officer manages 100 point of sale or retail outlets. All the above are on company pay roll. Under each sales officer are x no. of Distributor Sales Man and these are on distributor’s pay roll. Role of each position holder in Sales Territory Manager office Area /Territory Sales Manager: He/ She head the STMO and have the following responsibilities: 1. Managing Sales Officers/ Executive and distributor sales men 2. Managing issues escalated by the sales officer 3. Managing knowledge of competitive environment 4. Marketing Coordination 5. Managing and building relationship with the distributors Sales......

Words: 531 - Pages: 3

Free Essay

Global Dairy

...www.pwc.com Global Agribusiness Monthly commentary from our Agribusiness experts around the Globe. October 2014 Contents Regional views Did you know? Publications Calendar of events Prices Global Agribusiness contacts 2 8 11 13 14 21 Regional views Overview With teams around the Globe, this document sets out to give a flavour of what our local agribusiness experts are observing in their territories. This month we are reminded of the ever present impact of volatility on Global agriculture. We have seen significant falls in dairy commodities, grains and oils in 2014 with coffee soaring in the opposite direction on the back of a drought in Brazil. The moves have happened quickly (e.g dairy down over 50% in New Zealand since February 2014 and coffee spot prices up over 30% since August 2014) and this can be difficult for farm families or small holders to deal with. For example in the UK, dairy farmers have taken to public protests and blockades. At PwC we are bullish on the long term prospects for agriculture given Global population and wealth trends however we also recognise that this future optimism can be meaningless to a farmer when short term production costs exceed selling price. Agriculture is a volatile industry and participants have to put in place their own strategies to deal with this which are right for them, be it selling forward or hedging for budget certainty, insuring where possible against crop loss, keeping a buffer of cash or liquid assets......

Words: 9275 - Pages: 38

Premium Essay

Case Study 1 - Hy Dairies, Inc

...HY Dairies, Inc. Hy Dairies, Inc. hired Rochelle Beauport as an Assistant Brand Manager in the Marketing Department less than two years before. Syd Gilman, the Vice President of Marketing, gave Rochelle the task to increase the sales of the gourmet ice cream and she well exceeded his expectations. He was very happy to see the increase in the sales volume and market share of the gourmet ice cream. Syd was so pleased that he planned to offer her a promotion to become a Market Research Coordinator. He thought this would be a fantastic opportunity and would advance her career. Because Rochelle was one of only a few black women in the Marketing Department at Hy Dairies, he felt this would provide her with more exposure within the company and further her career. It seems Syd held that same position earlier in his career at Hy Dairies and received promotions, so he knew she would be thrilled. Rochelle knew Syd was pleased with her work, so when he called her into his office, she was sure he had good news for her. However when he described his plans for her promotion, she did not receive this news as well as he thought she would. She felt being a Market Research Coordinator was a career demotion. It was a dead-end job and would take her away from a position she was passionate about. Her current position gave her a sense of accomplishment because she could see the bottom line increase. Due to Syd’s own social identity with the Market Research Coordinator...

Words: 1000 - Pages: 4

Premium Essay

Dairy Milk

...Dairy Milk In France A marketing investigation of the situational environment The Company Cadbury Schweppes, a UK based chocolate company, is the world’s fourth biggest supplier of chocolate and sugar confectionery. The group’s strategy is to increase profitability, brand strength and volume on a global basis from its two streams – beverages and confectionery. One of its products, Dairy Milk was introduced in 1905. 95 years later, Dairy Milk is the leader in chocolate bar products and the company’s major source of revenue. Sales from Cadbury’s Dairy Milk alone are estimated at over £135 million for 1995. Cadbury considers its success is based on three factors: quality, value for money and good advertising. Issue Cadbury Schweppes already has manufacturing plants in 25 countries and sales in further 165 countries. Recently, it is planning to enter the French market with its Dairy Milk product with either of these two methods – 1. As a subsidiary product Cadbury already has production facilities in France in the form of its subsidiary, Chocolate Poulain. The company can use this subsidiary to produce Dairy Milk as well. However, Chocolate Poulain is already producing at near full capacity and changes in production due to Dairy Milk’s introduction will not only affect the sales of Chocolate Poulain, but the whole machines need to be recalibrated. 2. By exporting the product Exporting Dairy Milk to France is also an option since the French market is very close to...

Words: 1061 - Pages: 5

Premium Essay

Hy 102

...Bryan Savage HY 102-016 Essay #1 The Age of Enlightenment refers to the sprawling intellectual, philosophical, cultural and social movement that spread through England, France, Germany, and other parts of Europe during the 18th century. The Enlightenment is often thought of as a time of change but also of tradition. Toward the middle of the eighteenth century, Enlightenment thinkers began to apply the ideas of Bacon, Locke, and Newton, to their newfound perspective of life. Locke argued that human nature was mutable and that knowledge was gained through accumulated experience rather than by accessing some sort of outside truth. Newton's calculus and optical theories provided the powerful Enlightenment metaphors for precisely measured change and illumination. Scientific rationalism, exemplified by the scientific method, was the hallmark of everything related to the Enlightenment. Near the end of the Renaissance, thinkers believed that the advances of science and industry foreshowed a new age of egalitarianism and progress for humankind. The intellectuals, also known as the philosophes, hoped they could create a new society in the belief that education could create better human beings and a better human society. Such philosophes as Montesquieu, Voltaire, Diderot, Hume, Quesnay, Smith, Beccaria, Condorcet, and Rousseau attacked traditional religion as the enemy, advocated religious toleration and freedom of thought creating a new science of man. In doing so, the......

Words: 840 - Pages: 4

Premium Essay

Dairy Elasticity

...The Key Concepts in Economics | Dairy Elasticity | Professor Bernadette WestBy Devon HassanJune 6th, 2016 | In an ever emerging health conscious consumer we have seen a shift between inelasticity and elasticity in our dairy consumption. We take a look at why dairy has shifted away from inelasticity recently and why the United States government is no longer the top dairy consumer. As well as what impact this has on the fast food and restaurant business. Lastly we will look at what role organic and GMO free products have had in this shift recently. Dairy consumption was once thought of being relatively inelastic. Meaning that demand for products such as milk, cheese, and butter vary very little with price increases. However, we have recently observed that these price increases are changing the consumers mind and having a direct impact on their purchases. With emerging data on trans fats in butter substitutes the FDA has driven the demand for real butter back into everyday households. Shows like Top Chef, Iron Chef and Rachel Ray have put new life in the demand for real butter as opposed to substitutes. Cheese is the exception here however. People have been paying very well for gourmet cheeses. But much like the rest of the dairy market if the price gets to high people will simply buy less until the price rebounds. The United States Government was one of the biggest consumers on dairy products with skim products being more prominent. Sara Porland is a......

Words: 974 - Pages: 4

Premium Essay

Mother Dairy

...Mother Dairy, set up under the Operation Flood program in Delhi in 1974, is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India. Mother Dairy's range of products include the brands Mother Dairy (milk, milk products, curd, ice cream, butter, dairy whitener etc), Dhara (range of edible oils) and Safal (range of fresh fruits and vegetables, frozen vegetables, fruit juices). Mother Dairy – Delhi was set up in 1974 under the Operation Flood Programme. It is now a subsidiary company of a wholly owned company of the National Dairy Development Board (NDDB). Mother Dairy markets & sells dairy products under the Mother Dairy brand (like Liquid Milk, Dahi, Ice creams, Dairy Whitener, Cheese and Butter), Dhara range of edible oils and the Safal range of fresh fruits & vegetables, frozen vegetables and fruit juices at a national level through its sales and distribution networks for marketing food items. Mother Dairy sources its entire requirement of liquid milk from dairy cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products. It is Mother Dairy’s constant endeavor to (a) ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to......

Words: 720 - Pages: 3