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Humanities

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Submitted By jazmen89
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Jazmen Sears
2/16/2013

Some major developments in the evolution of mass media during the last century were print media which contained newspapers and magazines. Also broadcast media such as radio, video games, computers radios, high definition televisions, and film. Most importantly media convergence which is the merging of content through different media types allowed these sources to be available in many different outlets. Media convergence gave people the option to be more freely online or offline such as video games.
One major development under media convergence was and still is books; books became available through many sources rather than just hard-copy. With books being the oldest form of media and the newest form of media, which is the internet; both merged resulting in media convergence. Internet emerged as a part of electronic media, resulting in one of the best dual impact source of communication. The twentieth century created an electronic phase which led to inventions and creations of cellular phones with more capability, computers with wireless detachments, and digital senders/scanners. All of these creations gave people the ability to connect to all ending sources though almost any electronic they chose. Following that was the digital era; which sparked a rapid growth towards the internet function. News anchors were no longer the only ones to obtain information as to what was occurring daily and constantly.
Throughout U.S. history, evolving media technologies have changed the way many relate socially, economically, and politically. With the development of electronic media more people in more places were able to stay connected through many sources of communication regardless of their location. With further more inventions such as news channels via web or television, there was really no limit to how someone could stay informed or connect socially. To stay connected and more active in society, social networks were invented. Networks such as Facebook, Instagram, AOL Chat, and etc. are several sources of social networks designed just for different ways of communication. These all derived from the world wide known source known as the Internet.
The internet specifically allowed people to surf, investigate, and research anything on their own. With the internet capability more people were more connected with friends, family and their jobs. The radio also was one of the biggest and better media developments because over the years information was available via satellite radio in cars all over the world. This access gave people a close connection with channels of their choice, such as news, sports, and talk shows. Televisions became smarter and better along with cellular phones, which carried almost the same capability. Phones gave individuals the access to connect worldwide without calling cards, and it also allowed some to use free applications for cheaper and un-costly communication.
In addition to giving people news and information programming, television has allowed Americans insight into the political process and has actually become part of the process. For example during the election of President Richard Nixon which was one of the most programs in history; people all over the world were tuned in. Also with Dr. Martin Luther King Jr.’s speech delivered 28 August 1963, at the Lincoln Memorial, Washington D.C (Nobel Media, 2013) which; was also one of the most watched programs, thousands of viewers tuned in who couldn’t actually be on site for his speech. With all these different events that took place that affected the world even until today, there was a slim chance someone missed out on the world wide events. Even today the television is the most watch resource and outlet for communication than any other invention in history.
Media convergence is the process by which previously distinct technologies come to share tasks and resources. Media theorist Henry Jenkins argues that convergence isn’t an end result but instead a process that changes how media is both consumed and produced. Henry Jenkins had a basic break down of convergence which fell into five categories; these all were affective with reasoning. The first one, Economic convergence occurred when a company controlled several products or services inside the same industry.
Secondly, Organic convergence is the “natural” outcome of a diverse media world. Thirdly, Cultural convergence information which is moved through different kinds of media platforms. Also, Global convergence is the process of geographically distant cultures influencing one another despite the distance that physically separates them. And lastly, Technological convergence is the merging of technologies (Jenkins, 2006).
Media literacy is most stressed and highly important for responsible media consumption today because it simply gives people the ability to the ability to access, analyze, evaluate, and communicate information in a wide variety of forms.. Individual responsibility is crucial for media literacy because, while media messages may be produced by individuals, companies, governments, or organizations, they are always received and decoded by individuals (Lule, 2012).

References

"Martin Luther King’s "I Have a Dream" speech, August 28, 1963". Nobelprize.org. Nobel Media AB 2013. Web. 17 Feb 2014.
Jenkins, H. (2006). Where old and new media collide. New York, New York: University Press.
Lule, J. (2012). Exploring media and culture. San Francisco, California: Flat world knowledge.…...

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