Premium Essay

How to Market with Businesses

In: English and Literature

Submitted By Pruitt430708
Words 2954
Pages 12
How To Market Facebook With Businesses
Harry Pruitt
Benedictine University

Author Note
Harry Pruitt, Student in Business, Benedictine University.
We normally judge a book by its cover, so visuals can be very important. Online marketing through Facebook is no different. Most of our influences are through social media and more people are turning to social media to gain more business for their companies. Facebook has been successful in helping with business marketing, spending as little or as much as you want or need to. Facebook is the social platform for web based businesses near and far. Even though Facebook has its different problems, marketing within Facebook has been very successful thus far .Using different strategies and building creative profiles makes for a better business outcome. Bigger dreams become bigger goals, by staying on the right path you accomplish you objective and achieve your marketing goals as a business owner.

How To Market Facebook With Businesses Facebook is an online social networking service. Facebook was founded in February 2004, by Mark Zuckerberg and some of his friends at Harvard University. The website was first used for Harvard University students only, but then it gradually excelled to various universities, high schools, and even 13 year old children. Before entering Facebook, the user must register and create a personal profile. The use of this social network is to add other users as friends, exchange messages, and receive automatic notifications when they update their profile. In addition, Facebook users may also join groups organized by different companies, schools, or other peers. (Alef, 2010). “Social media lets customers find you, like you, trust you, and recommend you. And it lets them do these things with extraordinary speed, uncommon precision, and for free — or close to it. There has never in the history…...

Similar Documents

Premium Essay

How Businesses Areaffected by Government Policy

...How businesses are affected by government policy Governments create the rules and frameworks in which businesses are able to compete against each other. From time to time the government will change these rules and frameworks forcing businesses to change the way they operate. Business is thus keenly affected by government policy. Key areas of government policy that affect business are: Economic policy A key area of government economic policy is the role that the government gives to the state in the economy. Between 1945 and 1979 the government increasingly interfered in the economy by creating state run industries which usually took the form of public corporations. However, from 1979 onwards we saw an era of privatisation in which industries were sold off to private shareholders to create a more competitive business environment. Taxation policy affects business costs. For example, a rise in corporation tax (on business profits) has the same effect as an increase in costs. Businesses can pass some of this tax on to consumers in higher prices, but it will also affect the bottom line. Other business taxes are environmental taxes (e.g. landfill tax), and VAT (value added tax). VAT is actually passed down the line to the final consumer but the administration of the VAT system is a cost for business. Another area of economic policy relates to interest rates. In this country the level of interest rates is determined by a government appointed group - the Monetary......

Words: 438 - Pages: 2

Premium Essay

How Privacy Issues Affect Businesses

...CONTEMPORARY BUSINESS ISSUES – PRIVACY IN THE WORKPLACE How Privacy Issues Affect Businesses How Privacy Issues Affect Businesses The existing economic and business setting implies on-going efforts towards better understanding and dealing with the challenges of the modern era, which are characterized by the crucial need for making changes due to intense competition and ongoing global crisis’. As a rule, privacy rights are established by explicit regulations, laws or rules. Some privacy rights are relevant in the workplace and some don't. And even if there is no particular law, a right to privacy can be based on the legal common law notion of having a "reasonable expectation of privacy”, (Lippke, 1998). For employers and employees in the business industry, privacy concerns have become progressively more widespread in the workplace, and with the increased use of electronic resources, privacy at work is even more compound. Consequently, it is imperative that both supervisors and managers have a fundamental understanding of some of the more common privacy rights and issues that can arise, as well as the restrictions that may apply. Some of the more prevalent privacy issues that employees face are drug testing, email monitoring, personnel records, social security numbers, monitoring and eavesdropping, back-ground screening, and medical records. Because of these issues, there are quite a few areas of human capital management in which privacy rights are recognized.......

Words: 2173 - Pages: 9

Premium Essay

How Businesses Develop Brand Loyalty

...Virginia Walthall Business Communication Module 9 Major Report Dec. 13 2012 How Businesses Develop Brand Loyalty BRAND LOYALTY 1 Abstract Apple is a company that has very loyal customers. Even though their products can be a little more costly than other companies, the scope of their products make its worth it to a consumer who is brand loyal to Apple. The wonderful customer service, the ability to link up the products and the ease of use are just of few of the things that keep these customers so loyal. BRAND LOYALTY 2 Brand loyalty. When I hear these words the first thing that comes to mind is Apple. Once a person purchases their first Apple product it seems inevitable that their future electronic purchases will also be Apple. Apple makes sure to keep their customers coming back for more. stated “it doesn’t...

Words: 936 - Pages: 4

Free Essay

How to Apply Pareto Principle in Small Businesses

...profitable distribution channels whereas in OM, it is used for finding defects result from top categories. Basic concept of Pareto principle remains same. Small businesses have been heavily depends on a number of relationships to bring their goods and services to the market. Core network selection of a distribution channels is toughest challenge faced by small businesses over the last couple of years. Andrew focuses on structural and proper management of distribution channels also assessment of these channels to profitable for them. Andrew suggested a metric of assessment of distributor’s profitability and then measuring effectiveness of each distribution channels. Strongest point is that selection of quality distribution channels for small businesses that have to manage a series of interdependent relationships; dealerships, distributorships, wholesalers, franchise or license networks. Weakest point is that small businesses have a problem for finding distribution channels to bring products to the market compared to companies like Microsoft. They have very less choice for distribution channels selection. Initially the introduction of the product would be managed by available distribution channels. This would confirm product availability in a market and well known to consumers. After the product stabilized in market, quality distribution channels can be choosing for long term productivity and profitability....

Words: 399 - Pages: 2

Free Essay

How to ‘Mark-to-Market’ When There Is No Market

...Original Article How to ‘mark-to-market’ when there is no market Received (in revised form): 12th December 2010 Samuel Francis is an attorney and certified public accountant experienced in corporate, litigation, audit and tax matters focusing his practice on financial services and investment management. He holds a BS in accounting from the City University of New York, Brooklyn College and a JD from Fordham University School of Law. He is the author of the 2009 award-winning article ‘Meet Two-Face: The Dualistic Rule 10b-5 and the Quandary of Offsetting Losses by Gains’. Fordham Law Review 77(6): 3045–3094. Correspondence: Samuel Francis, 321 Roselle Avenue, Cedarhurst, NY 11516, USA E-mail: ABSTRACT At the center of the global financial crisis of 2007–2008 was the collapse of American International Group, brought on by extensive unhedged positions in derivatives, such as credit default swaps, and possibly exacerbated by mark-to-market accounting rules. Even though these rules generally produce the most realistic valuations of derivatives, a heated debate broke out over their application in a dislocated market. The foremost concern was that forcing financial institutions to mark down assets to their current market prices actually causes further declines. Regulators largely dismissed such concerns, but acknowledged that the existing standards could use additional clarification and modification. Many scholarly studies have since concurred that...

Words: 6287 - Pages: 26

Free Essay

How Financial Markets Work

...Explain how financial markets work in the United States A financial market is where people can go to buy and sell securities and commodities. Securities are stocks and bonds, while commodities are items like crude oil, coffee beans, and precious metals. The markets are open and public. This allows for the market to set prices on everything traded based on investor trading and economic factors in a regulated fashion. A stock is a piece of ownership in a company. The value of that stock can go up or down based on the company’s performance. These companies that sell stock are public corporations, and they sell the shares of ownership to raise money for different reasons like to expand their business or invest in new technology. Bonds are more like a loan that selling shares of ownership. A bond is sold to borrow money from an investor. The bond will have an interest rate and date of maturity. There is an expected yield at maturity which is the bond price plus interest. Commodities are traded in an open market also. These natural resources are traded on the market so that the companies can secure these resources for future use, at a set price today. These commodities can be fluctuate in price daily and therefore this offers less risk by securing a price before they get the commodity. Identify processes the organization uses to comply with SEC regulations. Starbucks has different processes that it uses to stay in compliance with the SEC regulations.......

Words: 405 - Pages: 2

Premium Essay

How to Select a Niche Market

...How to Select a Niche Market Brought to you by Chris Cobb Automated Income Stream Ltd © Automated Income Stream Ltd. All rights reserved. No part of this publication may be reproduced, sold, stored in a retrieval system, or in any form or by any means, without the prior permission in writing of the publisher. This is for your own personal use. 1 For legal reasons we are obliged to state the following: Disclaimer: To the fullest extent permitted by law, Automated Income Stream Ltd are providing this written material, its subsidiary elements and its contents on an ‘as is’ basis and make no (and expressly disclaim all) representations or warranties of any kind with respect to this written material or its contents, including, without limitation, advice and recommendations, warranties or merchantability, and fitness for a particular purpose. The information is given for entertainment purposes only. In addition, Automated Income Stream Ltd does not represent or warrant that the information accessible via this written material is accurate, complete or current. To the fullest extent permitted by law, Automated Income Stream Ltd or any of its affiliates, partners, directors, employees or other representatives will not be liable for damages arising out of, or in connection to, the use of this written material. This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential...

Words: 5274 - Pages: 22

Premium Essay

Ethnicity Patterns of Small Businesses in Free-Market Bushwick

...Ethnicity Patterns of Small Businesses in Free-market Bushwick Abstract This paper looks at a free-market microcosm of the American economy – Bushwick, New York. By looking at the background of selected small businesses and understanding how ethnic businesses operate on a local level, research and data will prove the prevalence of the diversity of various ethnic groups, along with disparities in businesses, located in the area. Introduction Capitalism is perhaps the greatest legacy that the United States of America will ever bestow to the history of the world. Taking nothing away from merits of democracy, a free-market economy is an indispensable platform for prosperity. It is the hyper active authority in bestowing upon the rest of the world the accumulated wealth of humanity. Today, more than thirty trillion dollars worth of products and services are sold and bought all around the world each and every year. Added to that, tens of trillions of dollars worth of currencies are traded around the clock in every major country. At the forefront of this historical development is the freest nation on the face of the planet.[1] Embedded to this scenario is one of America’s most progressive states and the sixth most expensive city in the world, New York – the Empire State. Almost twenty million people of diverse backgrounds call this place home.[2] Here men, women and......

Words: 1064 - Pages: 5

Free Essay

Changing How People and Businesses Communicate

...communications. Before 1984 AT&T was a monopoly in the telecom market in the U.S., but then 7 Regional Bell Operating companies. Then they started the long distance war. I remember it started in early 90’s in Hong Kong. They were promoting cheap long distance phone call called (IDD). Then dialog internet kicked in to play; the 56K. When I was a kid, I went to my cousin’s house. He had his computer connecting to the internet with phone line. It was loud, weird sound, when he kept pressing Enter, it showed the connection went back and forth in picture with consistent weird sound. When it comes to digital, I had a computer with internet called ADSL. It allowed us transferring voice, video and data through internet with cable. I remember the quality of calling was quite bad; the internet’s speed was quite slow back then. Optical cable came to play, literally came to my house with a staff installing the network. They called it 100 Mbps network. The speed was tremendously fast. Smart phone was getting popular at that time with 3G. At that time Voice over IP is very common. I could easily voice call or video call my friends in computer with decent quality. Today, unified communication is really common. We can’t live without it. It includes voice communication, instant messenger, audio and video conference and also collaboration(47 Kim and Solomon). • Differentiate store-and-forward communications from real-time communications. (How do store-and-forward communications differ from......

Words: 1105 - Pages: 5

Premium Essay

How Businesses Use Information Systems

...How Businesses Use Information Systems Objectives: * Identify the features of a business that are important for an information system * Describe the way in which information systems support business operations * Explain how the information systems improve organizational performance * Assess the role of the information system within a business Defining the Features of a Business Four Basic Business Functions * Manufacturing and production – an arrangement of people, machines, and business processes (procedures) that will produce the product * Business Process * Assembling the product * Checking for quality * Producing bills of materials * Sales and marketing – who will attract customers, sell the product and keep track of after sale issues, such as warranties and maintenance * Business Process * Identifying customers * Making customers aware of the product * Selling the product * Finance and accounting – once you generate sales, to keep track of financial transactions, such as orders, invoices, disbursements, and payroll. This group will see out sources of credit and finances. * Business Process * Paying creditors * Creating financial statements * Managing cash accounts * * Human resources – group of people to focus on recruiting, hiring training, and retaining employees * Business Process * Hiring......

Words: 2545 - Pages: 11

Free Essay

How Small Businesses Compensation Packages

...Resources Management Because of limited resources, many small businesses have difficulty recruiting & retaining top talent.  In this paper, I will discuss how companies use indirect-financial incentives to gain a competitive advantage. How Small Businesses Provide Competitive Compensation Packages in a Global Environment. Table of Contents Introduction………………………………………………………………………………………………………….. 2 Salary vs. Compensation ..………………………………………………………………………………….. 3 Indirect Financial Payments ……………………………………………………………………………….. 5 1. Employer Match Incentives 2. Cash Rewards 3. Flexible Hours 4. Tuition Reimbursement 5. Paid Time Off Employee Rewards …………………………………………………………………………….……………… 12 Conclusion ………………………………………………………………………………………….……………… 13 INTRODUCTION In today’s workforce, small businesses—companies with 100 or less employees—are making a BIG impact. * There are more than 23 million small businesses in America--accounting for 54% of all U.S. sales. * Since the 1970s, small businesses have provided 55% of all jobs and 66% of all new jobs. * The 600,000 plus franchised small businesses in the U.S. account for 40% of all retail sales and provide jobs for some 8 million people. * The number of small businesses in the United States has increased 49% since 1982. * Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs. Entrepreneurs and......

Words: 1880 - Pages: 8

Premium Essay

How Businesses Develop Brand Loyalty

...satisfaction, and advertising. This report covers the definition, creation, and influence of social media on brand loyalty.   How Businesses Develop Brand Loyalty All companies strive to create brand loyalty. It is one of the most powerful marketing tools available, and it ensures that your products will be desired again. Many consumers develop loyalty to products of all types. Cars, electronics, clothing, and even groceries are often chosen based on prior experiences with particular brands. How do companies develop this loyalty? In this report I will cover the definition, creation, and influence of social media on brand loyalty. The Hutchinson Unabridged Encyclopedia (2014) defines Brand Loyalty as “the attachment of the consumer to a particular brand, even though that brand may be more expensive than competing brands.” It is a psychological contract between the consumer and the brand, and is the target for all marketers. Consumers tend to develop devotion to specific brands. They buy what they have already bought in the past and opt for the brands that they have already experienced (Khoury, 2014). When consumers have positive experiences with brands, they are inclined to buy those brands more often. Two aspects of brand loyalty are purchase loyalty and attitudinal loyalty. Purchase loyalty consists of buying a certain brand repeatedly, which leads to greater market share. Attitudinal loyalty happens when consumers associate a unique value with a brand, which leads to......

Words: 1175 - Pages: 5

Premium Essay

Economic Policies and How the Affect Businesses

...Economic policies and how they affect businesses Economic policy: refers to the actions that governments take in the economic field. It covers the systems for setting levels of taxation, government budgets, the money supply and interest rates as well as the labor market, national ownership, and many other areas of government interventions into the economy. Most factors of economic policy can be divided into either fiscal policy, which deals with government actions regarding taxation and spending, or monetary policy, which deals with central banking actions regarding the money supply and interest rates. Fiscal policies: refers to the government's spending and taxation practices and impacts essentially every individual and business in the nation. Fiscal policy influences the, the size of your tax bill, the amount of money the average consumer can afford to spend via taxation. These fiscal policies can be divided into expansionary policies and tight policies * Expansionary policies: Refer to when businesses spend more than they take in from taxes and this is good for businesses because more government spending leads to more jobs for consumers or increased infrastructural investment e.g building roads. This is good for businesses because more individuals can afford their goods and services. Businesses would have greater sales while paying lesser taxes to government resulting in better net profits * contractionary policies: Refer to when government spends less and......

Words: 448 - Pages: 2

Premium Essay

How the Stock Market Works

...The stock market is where companies are able to sell stocks/shares or derivatives on any agreeable price. There are many stock markets around the world that operate in different countries, and the biggest two are in New York City, U.S.A, which are the NYSE Euronext and NASDAQ. So in this course we were requested to participate in a stock exchange simulation, in which we are to exchange stocks virtually based on real statistics. In this game we were to experiment with buying and selling stocks and try out different strategies, and determine which strategy generated the most profits. The main goal was to start out with $10,000 of virtual money and buy and sell stocks in order to make more profit and increase the final amount. The first strategy that I decided to use was to buy in a rising industry, and that was the technological industry, so I bought 4 stocks of that industry in this week. I bought shares from Netflix, Netflix is a company that sells membership, which allows the member unlimited movies from a limited selection. And since they out won Blockbuster (movie rentals) and declared to licensing Disney movies, I assumed that the stock would increase. I also bought News Corporation stocks, and the reason being is that News Corporation owns fox and fox was realising a couple of new shows including the hit “American Idol”, this means their commercials will increase thus producing more money. The third stock that was bought for the week was R.I.M (Research in Motion). And...

Words: 1934 - Pages: 8

Premium Essay

How Market Crowd

...direction. This is called the bandwagon effect. Here’s how a bandwagon works: A fresh piece of news comes out, a majority of traders interpret it as favorable to a security, and buying overwhelms selling so that the price rises. You profit by going with the flow. Then when everyone is jumping off the bandwagon, you jump, too. As market participants get excited about a security, they become increasingly bullish and either buy for the first time or add to positions, a phase namedenamed accumulation. When traders become disillusioned about the prospect of their security price rising, they sell, in a phase named distribution. To buy 100 shares of a stock is to enter a position. To buy another 100 shares for a total of 200 is toadd to your position. If you have 500 shares and sell half, you would be reducing your position. To sell all the shares you own is to square your position. When you’re square (also called flat), you have no position in the security. All your money is in cash. You’re neutral. After traders have been accumulating the security on rising prices, eventually the price goes too far.Too far is a relative term and can be defined in any number of equally valid ways, but basically it means any price extreme that’s wildly abnormal, statistically speaking. When a price has reached or surpassed a normal limit, it’s at an extreme. In an upmove, everyone who wanted to buy has already bought. The market is called overbought, a term specific to......

Words: 1878 - Pages: 8