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Health Food Providers Insight

In: Other Topics

Submitted By Mosschop
Words 608
Pages 3
Idea: - Local Quarterly Fast Food Review Booklet
Title: - Fast Food Fun (FFF)

Explanation: What is the idea?

Fast Food Fun (FFF) is a monthly colour booklet with full page information about each ‘participating’ Fast Food (FF) provider, initially in the local area – Bedfordshire or Hertfordshire etc. which would be further broken down geographically by city or town.

The booklet would contain some photographs, of the establishment inside & out and an enticing sample of FF wares together with information on some of the following principle areas*;

• Choice o Healthy & Delicious o Ethnic o Unhealthy and Delicious and o Diversity
• Services offered – eat in/eat out, delivery, outside catering etc
• Price
• Offers and deals
• Customer Service
• Cleanliness – front and back of house
• Quality
• Location
• Contact details and
• Competitions
* Not limited to these areas.

Information/scoring data would be obtained by mystery shoppers and latterly by website members who can supply feedback about visits and encounters

FFF would honour a FF provider every quarter, based on the best weighted scores. The winner would receive a further full page write-up about the staff, management and business.

The local booklet would be complimented by

1) a FFF website that would eventually contain national fast food provider information, which will consist of greater detailed information.

2) an app that gives the customer ‘all’ the information at their fingertips, relating to their current ‘local’ area.

Monthly prizes will be awarded for the best on-line reviews, with prizes ranging from FF vouchers to funded mystery FF shopping trips

Idea review: High-level Challenges & Opportunities

The Fast Food Fun booklet, is a local quarterly fast food review that is not only fun but will in time deliver a profit, offer an advertising…...

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