Premium Essay

Happy Monkey Bp

In: Business and Management

Submitted By agynesszou
Words 2598
Pages 11
Maestros
Cynthia, Gordon, Leona, Sunny, Yuki, Zayn

Executive Summary 2 Vision and Mission 4 Business Description 5 Value Proposition 6 Industry Analysis 7 Core Products 8 Competitors 9 Marketing Strategies 11 Barriers to Entry 14 Distribution Channel 15 Team 16 SWOT Analysis 17 Financial analysis 18
Executive Summary

Introduction
Happy Monkey is an established baby product distributor based in Dongguan, Guangdong, China. Happy Monkey expects to supply a selected number of large and small baby product retailers with a select few brands that have proven to be successful in the past, namely Fei He milk powder and Be Super baby diapers. The company plans to build a strong market position due to the general manager’s extensive industry experience and opportunity for growth in the area. Happy Monkey will offer its products at competitive prices and aims to satisfy the needs of all health and budget conscious parents of small children up to three years of age.

The Company
Happy Monkey was previously owned and managed by three partners all from Dongguan city itself. After restructuring, Gordon 江东塔 will be the majority shareholder with one third of the company as well as general manager, the other two thirds being owned by investors who will contribute capital proportionate to their share. Gordon 江东塔 has extensive experience in sales, marketing, and management. The company intends to hire three full time sales managers, a professional accountant, driver, store clerk, as well as up to fifty full time sales promotions professionals.

Products and Services
Happy Monkey will offer two core products in particular – Fei He Milk Powder (infant formual) and Be Super baby diapers, both brands having a proven track record of success with customers. These will be sourced directly from the manufacturer in Dongguan and delivered, via the…...

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