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Grub N' Go

In: Business and Management

Submitted By n123
Words 1898
Pages 8
Grub n’ Go Part III
MKT/421
September 19, 2011
Amber Topping

As a unique food delivery service organization, Grub N’ Go sets itself apart from the rest of the competition through its highlighted attributes of restaurant-quality food delivery and customer priority service. Just as any other organization, Grub N’ Go starts life in the product life cycle as an idea and flows into the business it is now. In order for the company to continue growing, certain positioning and differentiating strategies must be implemented for the service and how to apply the pricing for deliveries and marketing.
Grub n’ Go’s service is simple; food delivery. The attributes or characteristics of Grub n’ Go’s service are variety, value, timely, and friendly. Grub n’ Go will offer a variety of food from numerous restaurants delivered for a reasonable service fee in a timely manner by a friendly staff. In the market of food delivery service customers have many choices from restaurants that offer delivery; however, the delivery is only for one particular restaurant’s food. In traditional food delivery customers are limited to the restaurant’s menu and if a restaurant does not offer delivery service dine-in, carry-out, or choose another restaurant is the choices for the customer.
One of the main attributes of Grub n’ Go is the ability to order from multiple restaurants and receive delivery to one location. Grub n’ Go can partner with numerous restaurants to bring a variety of choices to consumers. Customers will be able to order food from restaurants that do not offer delivery service and have the food delivered to their home, work, or anywhere the customer may be. The variety offered by Grub n’ Go eliminates the need for everyone in the family or workgroup to agree on where or what to eat because Grub n’ Go offers variety in choices.
Another attribute for the food delivery…...

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