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Great Customer Service

In: Business and Management

Submitted By dtonelove
Words 255
Pages 2
Kohl’s has a couple of brands that they use and merge together in advertising. “Kohl’s, expect great things” and “Great things that make you go Kohl’s”. As an employee of Kohl’s we use what we call “GREAT” every day at the checkout. “GREAT” stands for: Greet, Request Credit, Explain E-mail, Ask Survey, and Thank the Customer. “By delivering a consistent message to our customers in a way that is unique to the individual associate, we take what would be a typical transaction and turn it into an interaction. In doing so, we deliver a consistently GREAT experience to every customer, every time, in every store.” (Kohl’s Associate handbook, 2013). Kohl’s uses the word great in almost everything they do, whether it’s in advertising, customer service or their employees. By using the word great in all their advertising, when you hear the word great you think Kohl’s, and that is where they came up with “Great things that make you go Kohl’s.”
As a shopper and an employee of Kohl’s, I love the idea of GREAT. When I want to go shopping I go shopping where I am going to be getting great customer service at great prices and Kohl’s offers just that. I also think that Kohl’s does a good job in advertising “expect great things”. Whenever I or someone I know thinks of Kohl’s we always think “expect great things” and or “…that make you go Kohl’s”, just by them using the word great repeatedly and having their employees use it…...

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