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Grapeseed Oil Marketing Model in China

In: Business and Management

Submitted By gancy11
Words 4005
Pages 17
Executive Summary.

B-Well Grapeseed Oil is i a pure grape seed oil imported from South Africa. This report investigates and analyses the market for edible oil in China, grape seed oil in particular, to find out whether it would be profitable to sell it in China and find out the best channel of distribution. The study consists of both macro and microenvironment analysis based on secondary research of industry research reports and local government statistics. Moreover, this report aims to provide recommendations on the best ways to launch the product and proposes possible marketing strategy.

TABLE OF CONTENTS.

EXACUTIVE SUMMARY
TABLE OF CONTENTS
1.INTRODUCTION
2.PROJECT STRUCTURE
MARKET RESEARCH 3.1 MEGA ENVIRONMENT ANALYSIS 3.1.1 ECONOMIC ELEMENT 3.1.2 POLITICAL/LEGAL ELEMENT 3.1.3 TECHNOLOGICAL ELEMENT 3.1.4 SOCIO-CULTIRAL ELEMENT 3.2 MARKET POTENTIAL
4. MARKETING STRATEGY 4.1 INTERNAL SWOT ANALYSIS 4.2 MARKETING STRATEGY THROUGH MARKETING MIX 4.3 MARKETING PROPOSAL REFERENCES

1. INTRODUCTION

Nan Fei Long Food Trade Co. Is a company established in 2011 and is a Wholly Owned Foreign Enterprise (WOFE) with the centre of operations in Wuxi. The company sells pure grape seed oil produced in South Africa.The company is interested in expanding their operations and looking at importing the product to China. The owner of the business is looking for recommendations on how to launch and market the product in China.

Grape seed oil offers innumerable health benefits and this explains the reason why it is extensively brought to use. It is thought to lower cholesterol, help with high blood pressure, shrink swelling from non-cancerous cysts and provide an allergy relief as it blocks the release of enzymes that produce the…...

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