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The four Internet giants: Competition and antitrust regulation

Maastricht University | | | | School of Business & Economics | | | | Place & date: | 18-01-13, Maastricht | | | | Name, initials: | Hiddema, M. | | For assessor only | | ID number: | I6019815 | | 1. Content | | Study: | Fiscal Economics | | 2. Language structure | | Course code: | EBC1011 | | 3. Language accuracy | | Group number: | 5 | | 4. Language: Format & citing/referencing | | Writing tutor name: | Martin Millband | | Overall: | Fail | Writing assignment: | Micro-participation Course Assignment | | Advisory grade | | | | | Assessor’s initials | BW |
Your UM email address: m.hiddema@maastrichtuniversity.nl

Table of contents

1. Introduction 3
2. The competitive model in the Internet market 4
3. Google 5
4. Facebook 7
5. Amazon 8
6. Apple 9
7. Conclusion 10
References 12

The four Internet giants: competition and antitrust regulations

1. Introduction

The Economist (2012) reported that rivalry between the four Internet giants, which included Google, Facebook, Amazon, and Apple, is increasing. All four giants have well-developed, powerful business models. Google has tied its search engine to the advertisement business while Facebook is connecting advertisements to the interests of people revealed on their Facebook page. Amazon started selling books at premium price but soon extended their business by selling everything from clothes to digital content online. The last one of the four giants is Apple, which sells computers, laptops, phones and other gadgets (The Economist, 2012). Competition is increasing between these four giants, which can be seen from the following events. First of all Google launched the operating system, Android, as a hedge…...

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