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Future of Tv Market

In: Business and Management

Submitted By chunin123
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1. The Consumer Electronics Show (CES) - which takes place in Las Vegas every January - was this year dominated by one particular technology: the humble television. High-definition LCD TVs are quickly becoming yesterday's news, soon to be as out-of-date as the boxy TV that dominated our lounges a decade ago. Incoming is a scrum of new innovations. Manufacturers such as Samsung, LG, Sony, Toshiba, Sharp, Haier and Panasonic showed off Ultra Definition TVs, 4K Super HD resolution TVs, OLEDs, Super OLEDs, Crystal LEDs, auto-stereoscopic 3D TVs, gesture-controlled smart TVs and more at this month's CES. But what does all that jargon actually mean? And what about those rumors of future TV tech from Apple, as well as futuristic innovations such as roll able screens? Read on for a straight-talking guide to all you need to know about the future of TV tech.
2. 4K Super (or Ultra) High Definition TVs. These days, the vast majority of us enjoy movies, shows and games in the far-superior high-definition TV standards of 720p (a resolution of 1280 x 720 on-screen pixels) or 1080p (1920 x 1080 pixels, often called 'Full HD'). The next major jump in picture quality is going to be 4K TV resolution. These screens (referred to variously as Ultra HD, Super HD or 4K Quad HD, depending on the manufacturer) will have a resolution of around 3840 x 2160 pixels. That's roughly four times more than current 1080p HD TVs. To put it another way, it's a TV image that is made up of eight million pixels (as opposed to Full HD, which is made up of a 'mere' two million). This technology is in its infancy, but TV manufacturers and home cinema specialists such as Sony and Toshiba have been first to get their 4K projectors and TVs on the market. At CES, LG showed an enormous 'Ultra Definition' 84-inch 3D-ready TV - a 4K-resolution screen that uses LG's own Cinema 3D technology. Sharp went one further and unleashed its 8K prototype - an 85-inch screen with a resolution 16 times that of a 1080p TV.
3. Glasses-free 3D TVs. There is a plenty of affordable 3D TVs available now, but wearing the required 3D glasses seems to be a sticking point for many would-be buyers. Auto-stereoscopic ('glasses-free') 3D TV could be the next major step forward. The likes of Toshiba are already introducing glasses-free 3D TVs, with the Toshiba 55ZL2 making use of the extra resolution offered by its 4K screen to give up to nine separate viewers a 3D effect, without the need for costly or uncomfortable specs.
4. Gesture-controlled smart TVs. Kinect-inspired gesture TV control was a popular theme at this year's CES. Companies such as Samsung and LG showed off smart TVs that make use of the latest hand-control tech. Want to change the channel? Just swipe your hand across to the left or right. Want to change the volume? Wave your hand up or down.
5. Voice Control TV. Another technology that threatens to do away with the humble remote control for good is voice control. LG is using Nuance's Dragon TV tech in some of its new TVs, so you can literally give your TV orders. Say the name of a programme you want to watch or web search you want to make and the TV gets to work. You can also use the technology to dictate updates to Facebook or Twitter.
6. Large-screen OLED TVs. OLED (which stands for Organic Light Emitting Diode) promises true-to-life picture quality, no motion-blur and incredible colour reproduction. It's a technology that has been around for a few years but, until now, only in small-size screens and mobile displays. At CES, Samsung and LG both showed 55-inch OLED screens. Samsung's 'Super OLED' TV features gesture and voice control, as well as a super-speedy dual-core chipset, which enables it to easily run any of Samsung's thousands of TV apps.
7. Crystal LED. Meanwhile, Sony caused a stir when it unveiled a new TV technology called 'Crystal LED'. Apparently cheaper than OLED, this still offers far better picture quality than current LCD TVs. Sony's 55-inch prototype Crystal LED TV uses millions of tiny LEDs which act as pixels and don't require any back-lighting from the TV. That means better colour, improved contrast ratios and no more motion blur. As an additional benefit, it should also offer a saving on electricity bills. If Sony can produce Crystal LED TVs that are as good as OLED (offering 'blacker blacks' and more intense colours than current TV tech), but at a cheaper price, it will clearly be on to a winner.
8. The future: Apple iTV, rollable screens. In coming years, our living rooms are likely to be home to 4K (or more) ultra high-definition smart televisions that are gesture- and voice-controlled and deliver a full cinema-style 3D experience, to boot. Further along, we may see roll able 'Quantum Dot' screens by Apple iTV. Even thinner and more malleable than OLED, these high-definition screens could be easily rolled away, enabling the biggest possible screen in even the smallest living space. In the more immediate future, one company that may have a big say in how TV develops is Apple. In his authorised biography, the late Steve Jobs is quoted as saying he had "finally cracked" how to build an "integrated television that is completely easy to use". Rumours have been flying ever since about what Apple's so-called iTV could be, with the latest whispers suggesting the company is developing a 50-inch iTV prototype in iPod design.


As we have discussed earlier television manufacturers are viewing 3D developments as the next big thing for the 3D TV industry, and expect it to boost sales and interest as much as color TVs did to black and white entertainment decades ago. They have already announced several 3D TV ready models, with many more to come in the next 10 years. There is now talk of 3D broadcast channels in America, Europe and Asia for the coming years. The top four companies, Sony Corporation, LG Electronics, Samsung, and Panasonic Corporation have already come up with their own variants of 3D display products with highly advanced new features, which they believe would be of interest to consumers.
Worldwide 3D TV unit sales are expected to grow with a CAGR of above 75 % for the period spanning 2010 - 2020. The 3D TV market worldwide is expected to surpass the landmark figure of US$100 Billion by the coming year 2014. 3D TV unit sales for the year 2010 have been derived by two major countries US and South Korea with a combined share of 66.17%. As both of these countries are considered to be early adopters so they have a good market share in the beginning. However, there market share in future will decrease year on year as Europe is going to be the biggest growth centre in the next decade. The greater adoption of 3D TV with advanced features as above in the near future is more inclined toward gaming, movies, and television broadcast. 3D TV is still in its infancy and a lot needs to happen before it is widely adopted. Factors such as the cost quotient of these new 3D TVs needs to come down and it has to be competitively priced with existing digital technologies. Compelling TV programs such as sport shows, feature films, and commercial TV have to be introduced in order to justify the investment being made by consumers. Further, standardization of technology is essential, which helps in preventing the occurrence of various formats that leave the customer confused about making a choice.…...

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