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French Perfume Industry

In: Business and Management

Submitted By venum9
Words 11078
Pages 45
ERASMUS
Manon LAGARDE (20061333)
Antoine PETERS (20061286)
Helene PIED (20061239)
ERASMUS
Manon LAGARDE (20061333)
Antoine PETERS (20061286)
Helene PIED (20061239)
Helene FOLEY
Helene FOLEY
BUSINESS STRATEGY
BUSINESS STRATEGY
Industry of French Luxury perfumes
Industry of French Luxury perfumes

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Table of contents

Executive Summary 3 I. Industry Overview 4 II. PESTEL Analysis 9 1. Economical& Social 9 2. Legal 12 III. PORTER 14 1. Rivalry among existing competitors 14 2. Threat of new entrants 14 3. Threat of substitute products or services 15 4. Bargaining power of suppliers 15 5. Bargaining power of buyers 15 IV. Individual Part – DIOR 16 1. Company Background 17 2. SWOT Analysis 19 3. Company Analysis 20 4. Competencies and resources of the firm 22 5. Conclusion and Recommendations 24 V. Individual Part - CHANEL 27 1. Company Background 28 2. Financial aspect 31 1. SWOT of the company 32 3. Company Analysis 33 4. Competencies and ressources 34 5. Conclusions and Recommendations 35 VI. Individual Part – Yves-Saint-Laurent 37 1. Company Background 38 2. SWOT Analysis 41 3. External Environmental factor 42 4. Competences and resources of the firm 42 5. Recommendations 43 VII. Bibliography 45 IX. Appendices 47 1. PESTEL 48 2. Survey 51 3. Results 52

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Executive Summary

The 19th century perfumery industry knew a revolution. The occurrence of modern chemistry with organic chemistry, which permit to create new synthetic molecules with the same olfactory quality than of the rarest species. Moreover, in the same time, the emergences of a middle class issue of industrialization, and the avalanche of scientific and technological discoveries, lead to a total…...

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