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Ferrari Store

In: Computers and Technology

Submitted By nasr
Words 2064
Pages 9
Ferrari online store | Business analysis | Submission by:Muhammad NasrTo:Sayed Haider Rizvi |

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Ferrari Online Store
Introduction:
Ferrari has been manufacturing outstanding cars since 1947, becoming a major player in all professional racing events and staying ahead of the majority of competitors ever since. Today it is one of the most successful sports car companies in the world. The company has traveled a long way since then, but its mission has remained unaltered. The essence of excellence and sportiness, Ferrari needs no presentation. Its calling card is the numerous Formula One titles it has won: a total of 16 constructor’s championships and 15 driver’s championships. And of course, the impressive lineup of legendary GT models: cars that are unique for their design, technology and luxurious styling and that represent the best in Italian the world over. Ferrari North America is Ferrari's exclusive business arm for vehicle imports, marketing, sales, and dealerships crossing North, Central, and South America.
Mission:
Ferrari Financial Services is the company's own financial services provider, created to enhance and facilitate the experience of purchasing a Ferrari. Ferrari Financial Services offers a flexible range of basic and premium financial and other related services for purchasing all types of Ferrari vehicles: from GT models to classic cars, specials and racing cars - including Formula 1 cars from previous seasons. While its headquarters are in Maranello, the company's services are also offered by associate companies in the main European markets (Germany, UK, Austria, France, Belgium and Switzerland) and in the United States.
Other services: Ferrari industry also gives some other services.
Restaurant:
Designed by Marco Visconti, the new Company Restaurant marks a departure, in terms of architectural expression, from the geometrical precision of the surrounding buildings. The main structure shields the interior from direct sunlight, and the corrugated steel covering creates natural ventilation.
Museo Ferrari The Ferrari Museum was officially opened on Enzo Ferrari's birthday February 18th, in 1990; a year and a half after the founder had passed away, but has been welcoming enthusiasts from all over the world to Maranello to celebrate the Prancing Horse legend since the end of the 1980s. The Galleria Ferrari became the company's official museum in 1995 and since 2011 has been known simply as the Ferrari Museum. Around 240,000 visitors a year pass through its doors and view its superb collections.

Ferrari online store: Ferrari has now become one of the Online Merchants, another sports brand for fans to choose from. Site is designed to provide (store.ferrari.com) attentive service to customer needs, not only allowing them to purchase high quality items from home, but also to take advantage of information relating to the products of world's most popular automotive brand.
Ferrari store it is not just a virtual store, but it is much more. It’s the place where there are common values to the company and all those who are animated by the passion for Ferrari. At Ferrari store customers can choose from a wide range of Ferrari products, made with extreme attention to detail. Customer can buy the items they want very easily and quickly from your home. Our couriers will provide then deliver the goods to the address indicated.
Here customer can purchase the articles that they desire in an extremely simple and swift way, sitting comfortably at home. The store.ferrari.com site is designed to provide a service that is ready to meet customers every need, allowing them to purchase top quality articles and have them delivered to their door. They will also be able to access information on all the products marketed by the most famous automobile brand in the world.
E-commerce model Ferrari store website following the business to consumer model. A customer can view products shown on the website of business organization. The customer can choose a product and order the same. Website will send a notification to the business organization via email and organization will dispatch the product/goods to the customer.
Business model It is an E-tailer business model because it is online retail store, where customers can shop at any hour of the day or night without leaving their home or office. The category of E-tailer model is Clicks and Bricks it is an online merchant but also have physical stores.
Revenue business model Revenue model of it is Sales company derives revenue by selling goods.
What can be purchase at store.ferrari.com? Ferrari have over 600 products available, and include the official line of products, from clothing, even for the baby, accessories, models from the section devoted to leisure, as well as exclusive 'Memorabilia' legendary cars from the world of F1 and GT. Customer can find articles of great appeal and elegance, designed to Ferrari by leading companies in their respective fields.
All products for sale on the Ferrari store are visible on the online catalog, divided into various categories, and each article is presented through a special product that illustrates the main features.
Registered users: Being a registered user brings many advantages, such as setting up their own account, simplifying the purchasing process, speeding up the order and creating a ‘Wishlist'. Customers will also have a personal ‘My Ferrari Store’ area at their disposal.
This will allow customers to manage their personal data and modify it whenever they want. They can quickly assess the list of orders that they have made at store.ferrari.com, visualizing the details whenever they desire. Another interesting aspect is that users are given the chance to take advantage of unique promotions and receive the periodic Newsletter that will keep them constantly informed on what the store.ferrari.com has to offer.
Wishlist:
The Wishlist is a personal archive where customers can enter and save their favorite Ferrari products while deciding whether or not to purchase them. They can update the Wishlist at any time and check the personal list of articles that they have inserted. Furthermore, they can move the items to their cart directly from the Wishlist in order to make a purchase.
Newsletter
If users would like to be updated with all the latest news and unbeatable offers from the store.ferrari.com world, ask to receive our Newsletter! Users can request to receive the Newsletter during the registration process.
Ferrari shops for purchases Certainly! As well as store.ferrari.com, Ferrari's only official web-shop, there are 14 Ferrari Stores across Europe and in the rest of the world.
Methods of payment store.ferrari.com accepts payments via credit card, paypal bank transfer and cash on delivery for orders to be delivered in Italy (with a maximum limit of 250 Euro).
Protection for using credit card User data is totally safe. In the event that the payment is made by credit card the Consumer shall be transferred to a secure website and the credit card details are directly communicated to GlobalCollect, the operator which takes care of the payments on behalf of the Seller. The data provided will be sent in secure mode, through the transfer of encrypted data with SSL (SecureSocketLayer) at 128 bits. This information cannot be accessed by third parties.
SSL (SecureSocketLayer) The Secure Socket Layer (SSL) is the most widely deployed security protocol used today. It is essentially a protocol that provides a secure channel between two machines operating over the Internet or an internal network. In today’s Internet focused world, the SSL protocol is typically used when a web browser needs to securely connect to a web server over the inherently insecure Internet.
Global collect Global Collect is the world's premier Payment Service Provider of local e-payment solutions for international Customer Not-Present (CNP) businesses such as internet, mail and telephone orders. Through one single web-enabled technical and administrative interface, our online payment platform offers the largest range of local e-payment methods and currencies in over 170 countries.
Pay cash on delivery Customers can pay cash on delivery only if they have selected this type of payment method and the delivery is made to an Italian address. Please remember that the limit for purchases using this method is 250 Euro and the courier will accept only cash.
Average delivery time Delivery of goods purchased from store.ferrari.com is usually affected within 3-5 working days by Bartolini in Italy and Fedex for all other destinations.
Economy delivery will be between 1 to 5 days and it provides free shipping. Express delivery will be within 2-3 working days and it’s not provided free shipping and takes $57.07.
FedEx
FedEx Corporation is an American global courier delivery Services Company headquartered in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000.
IP Address The identification of the IP addresses is necessary for the management of our Internet site and in particular for the diagnosis and prevention of technical problems, unauthorized intrusion and/or possible excessive use of various services offered by the site. IP addresses are not usually connected to information allowing identifying them.
Cookies
Cookies are small strings of text that are stored on your computer when user visit certain internet web pages. To order products from the Ferrari Store (http://store.ferrari.com), cookies need to be enabled. If users do not wish to accept cookies, they can in any case browse the website and use it for research. In most browsers, cookies are enabled; information is given at the foot of this disclosure on how to alter their browser's cookies settings.
The cookies website generates do not store any personal identification data such as, for example, credit card details; rather they use encrypted data collected by them to improve user’s website experience. For example, they help them identify and solve errors or choose certain relevant related products to show to the visitor during browsing.
Porter five forces analysis 1. Power of the Buyer The ability and power to bargain by the buyers has a great impact on the supplier. And it also shows the weakness of the supplier but various other factors are also taken into consideration from the buyer's point of view. The strength of the buyer depends on the amount of knowledge they hold more than that of the suppliers and the volume of the order being given by the customer. Also the buyer has a higher advantage when they have a good brand name and when they have their products priced at higher rates, then, they could also demand on lower prices from the supplier. Likewise, the customer could also demand incentives when they have stronger reputation and brand name. 2. Power of the Supplier The supplier power arises when Ferrari proves its customers that it will always be able to sell its products at higher rates than the nominal rates of other products in the market, as they have always challenged themselves to the best of quality and of products. The supplier becomes powerful again when it is able to avail the product which the customer perceives as different. 3. Entry Threats The threat of any new entrant in the relative market is to be taken into serious consideration when Ferrari has invested on a large capital. But usually due to a high risk of startup failure, most companies make a tough decision before the competition is faced. Ferrari has a market share that is very significant and this makes it very predominant in its own field of car manufacturing. But an entry of another potential manufacturer could prove a big threat for Ferrari. 4. Substitution Threats Ferrari has lots of competitors. Any tilt in the position of Ferrari could make a big difference for the company and would give way for its competitors to come up forward in the market. Hence steps are taken up on a timely basis to avoid future threats from the existing companies. 5. Rivalry Most companies have a disciplined act with other companies. When this level of discipline is broken down by another company and when it tries to come up in the competitive market to prove its worthiness, then there is the problem between companies or manufacturers. Here is the start for the rivalry. And when counter response is exhibited by other companies, then the rivalry intensifies and it can be classified as cut throat, intense, moderate or weak.…...

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