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Emotional Marketing

In: Business and Management

Submitted By ArunY
Words 1524
Pages 7
Managing Customer Emotions

Project

Submitted to: Prof. Neelu Bhullar

Submitted by:
Arun Yadav - 25NMP10

So building Emotional connection of the brand with the customer is an integral and important job of marketer.
Introduction
There is always some kind of emotion that push you to pull out your wallet, checkbook, or credit card although there is no need for the product .Also after the purchase you have all kinds of reasons to logically back up your purchase .The principles that actually motivated you to make the purchase is the underlying reason the way that the purchased item made you feel.
We all buy based on the way that a product or service makes us feel, and the big marketing companies all know that. It's all about perception and how your products/services make a potential buyer feel.

Rational Motives & Emotional Motives
Customer both have Rational and Emotional motive while making any purchase decision. Rational motive can be Improving profit, Reducing costs, Better efficiency, Dependability, Easier, more cost effective maintenance, Utility, Security, Health and Safety. Whereas emotional motive can be Pride, Fear, Comfort, Not wishing to look foolish, Envy, Laziness, Approval, Being like others. The functional needs
Satisfies by product functions and emotional needs associated with the psychological aspects of Product ownership. The products must generate emotions but also show good functionality.

Love + Logic
By appealing to both the emotions and the logic of your buyer, your brand is immediately more attractive and memorable. Recent studies have shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the emotional…...

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