Free Essay

Eco Shack

In: Other Topics

Submitted By nicolecortes
Words 2575
Pages 11
Welcome

Welcome to this unit of study. This Unit Guide provides important information and should be kept as a reference to assist with your studies. This Guide includes information about your reading and resources, independent learning, class activities and assessment tasks. It is recommended that you read this Guide carefully: you will be expected to manage your learning as you work towards successful study.

Detailed information and learning resources for this unit have also been provided on the Unit website on WebCT/Blackboard which can be reached via the Student Portal at vu.edu.au/student-tools/myvu-student-portal
It is important that you access your Unit website regularly.

Please also refer to information provided on the Student Portal that supports studying at VU.

Acknowledgement of Country
We respectfully acknowledge and recognise the traditional owners, their Elders past and present, their descendants and kin as the custodians of this land.

Contents

Welcome

Acknowledgement of Country

Introduction to the unit 2

Indicative schedule for this unit 5

Assessment details 6

Succeeding at Victoria University 8

Providing feedback: Student Evaluation System 9

Introduction to the unit

|Unit Title: Technology of Music and Audio |
|Unit Code: ACO1010 |Year: 2014 |Semester: 1 |Credit Points: 12 |
|Other details: |

|Key staff |
|Unit co-ordinator |Name: Robert Bell |Campus: |
| |Location: Footscray Park & Kindred Studios |Footscray Park |
| |Contact number: +61 3 9919 2359 |Days and times: |
| |Contact email: robert.bell@vu.edu.au |Lecture: Tuesday 3pm Tutorials: Tuesday 4pm and 6pm |
| | | |
| | |Kindred Studios |
| | |Tutorials: Thursday 1pm and 3pm |
| | | |
|Teaching team |Lecturer: Robert Bell. Tutors: Matthew Bray (Tuesdays); Darren Reston (Thursdays) |

Unit description
This unit of study provides an introduction to the essential roles digital technologies perform in modern music composition, production and performance. A brief historical and cultural overview of music technology provides a context for appreciating the techniques commonly used today and in the future. Students learn basic theoretical principles of digital audio and MIDI, with an emphasis on musical applications. Various computer-based techniques are introduced, including: MIDI sequencing and control; digital audio editing, mixing and processing; plug-ins and 'virtual instruments'; and music notation. Students are asked to consider and discuss the influences of software-based tools, digital media and the Internet on modern music composition, production and distribution, and how these tools influence the practices of professional musicians today.

Prerequisites

Nil

Co-requisites

Nil

Mode of delivery

Face to Face

Learning Outcomes

At the completion of this unit, students should be able to:

1. Demonstrate knowledge and understanding of key theoretical concepts and terminology related to music technology; 2. Operate a range of industry-standard music software including MIDI sequencers, digital audio workstations and music notation software; 3. Apply their skills and knowledge of technology to compositional and performance contexts; 4. Provide thoughtful comment on the history and culture of technology in music, and how it relates to the modern professional musician.

Learning and teaching strategies

Problem-based learning; Learning in the Workplace and Community; Online and e-learning

Graduate Capabilities

|Problem solve in a range of settings |3 |
|Locate, critically evaluate, manage and use written, numerical and electronic information |3 |
|Communicate in a variety of contexts and modes |3 |
|Work both autonomously and collaboratively |3 |
|Work in an environmentally, socially and culturally responsible manner |3 |
|Manage learning and career development opportunities |3 |

In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be:

• Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems

In this unit you will receive feedback on your development of key aspects of the above graduate capabilities through:

• Feedback provided upon marking and return each of your assessment tasks

• Feedback provided through the soundpunk discussion forum

Required readings

Vines, RD 2008, Composing digital music for dummies, Hoboken: John Wiley & Sons Inc.

Recommended readings

Recommended readings will be provided in class and on WebCT

Indicative schedule for ACO1010 Technology of Music and Audio

|Weekly sequence |Topics and Activities |Readings/Resources |Assessment Tasks |
|Week 1 |Lecture: introduction to ACO1010; introduction to assessments; introduction to|Materials are provided on WebCT/Blackboard and in |Assessment 1: MIDI Sequencing assignment |
| |Soundpunk forums; Rob’s Top 5 Technologies – an introduction. |tutorials |Assessment 4: Soundpunk forum |
| |Tutorial: introduction to Mac labs; software setup; Soundpunk registration | | |
|Week 2 |Lecture: Musical Instrument Digital Interface (MIDI) - MIDI Notes; MIDI | |Assessment 1: MIDI Sequencing assignment |
| |Control Messages; MIDI Control Devices | | |
| |Tutorial: Recording and editing MIDI in Garageband and Logic | | |
|Week 3 |Lecture: Introduction to MIDI Sequencers; Standard MIDI Files; Apple Loops | |Assessment 1: MIDI Sequencing assignment |
| |format | | |
| |Tutorial: Importing and editing Apple Loops in Garageband and Logic | | |
|Week 4 |Lecture: Electronic Musical Instruments - Human-machine Interface; Real-time | |Assessment 1: MIDI Sequencing assignment |
| |control; Novel devices | |Assessment 4: Soundpunk forum |
| |Tutorial: MIDI continuous controllers – pitch bend and modulation in | | |
| |Garageband and Logic | | |
|Week 5 |Lecture: Music on the Internet - music sales, downloads; Online composition | |Assessment 1: MIDI Sequencing assignment |
| |tools; Online music education tools | |Assessment 4: Soundpunk forum |
| |Tutorial: mixing and automation in Garageband and Logic | | |
|Week 6 |Lecture: Scoring, Notation, Print Music; Automated Scoring (from audio files) | |Assessment 1 submission |
| |Tutorial: Sibelius part 1 – creating a title page; setting score parameters; | |Assessment 2: Notation exercise |
| |entering notes and rests; adding bars | | |
|Week 7 |Lecture: Digital Audio Part 1 - an introduction to Sampling Theorem. Basic | | |
| |Sampling Theory; Hard Disk Recording; Audio file formats – WAV, AIFF | | |
| |Tutorial: Sibelius part 2 – adding expression and dynamics markings; adding | |Assessment 2: Notation exercise |
| |lyrics; creating a pdf document | | |
|Week 8 |Lecture: Digital Audio Part 2 - Non-destructive Editing Basics; Reading | |Assessment 2 submission |
| |Waveforms | |Assessment 3A editing exercise 1 |
| |Tutorial: Pro Tools part 1 – moving, duplicating, separating regions; adding | | |
| |fades | | |
|Week 9 |Lecture: Digital Audio Part 3 - Non-destructive Editing Part 2; Fades; | |Assessment 3B editing exercise 2 |
| |Remixing techniques | | |
| |Tutorial: Pro Tools part 2 – more advanced region separation; work on | | |
| |assessment tasks | | |
|Week 10 |Lecture: Digital Audio Part 4 - Digital Mixing. Mixing concepts and signal | |Assessment 3A and 3B submission |
| |flow; 3-dimensional mixing; Digital Mixing and Automation | |Assessment 3C mixing exercise |
| |Tutorial: Pro Tools part 3 – mixing and automation | |Assessment 4 completed |
|Week 11 |Lecture: Digital Audio Part 5 - Digital Signal Processing and Plug-Ins; DSP | |Assessment 3C mixing exercise |
| |Basics – (non)real-time DSP; Studio Effects Processors | | |
| |Tutorial: Pro Tools part 4 – effect processing plug-ins; basic mastering | | |
| |settings | | |
|Week 12 |Lecture: Three ground-breaking apps - Melodyne; Max/MSP; Metasynth | |Assessment 3C submission |
| |Tutorial: time to complete assessment 3C | | |

Assessment details: ACO1010 Technology of Music and Audio

Table B

|Assessment |Assessment Tasks: Descriptions |Learning Outcomes |Assessment |Weighting (%) |Due date |
| | | |Criteria | | |
|1. |MIDI Sequencing Exercise |Learning outcomes 1, 2 and 3 |See attached assessment criteria |30% |April 4th |
| |Produce a short original piece using MIDI and Apple Loops | | | | |
|2. |Score Notation Exercise |Learning outcomes 2 and 3 |See attached assessment criteria |20% |April 24th |
| |Replicate an existing chart for piano and voice | | | | |
|3. |Audio Editing and Mixing Exercises |Learning outcomes 1, 2 and 3 |See attached assessment criteria |30% | |
| |3A – basic editing exercise | | |(5%) |May 9th |
| |3B – advanced editing exercise | | |(10%) |May 9th |
| |3C – mixing and effects plug-ins exercise | | |(15%) |May 30th |
|4. |Soundpunk Discussion Forums |Learning outcomes 1 and 4 |See attached assessment criteria |20% |May 16th |
| |Contribute 8 or more posts over 8 weeks | | | | |

Submission procedure

HARD COPY SUBMISSION: Assessments 1, 2 and 3 may be submitted in hard copy on either (a) data CD-R, or (b) USB memory stick. CD-R’s must be clearly labelled and submitted in a hard ‘jewel’ case. Paper or plastic soft CD sleeves are not permitted - work will be returned to the student for resubmission. Jewel cases will be returned to the student and should be re-used for each assessment to conserve waste. USB sticks will be returned to the student and should be re-used for each assessment.

Disks must be placed in a paper envelope with an attached signed copy of the CATA Assessment Cover Sheet, available here: http://www.vu.edu.au/sites/default/files/faehd/pdfs/Ass%20Cover%20Sht.pdf Plastic sleeves are not permitted.

• FOOTSCRAY PARK: submit directly to the lecturer in a tutorial class, or submit to Robert Bell’s mailbox, Building E, level 2, box #115 • KINDRED STUDIOS: submit directly to the lecturer in a tutorial class, or submit via the submission slot in the door of room K2.25

ELECTRONIC SUBMISSION: Assessments 1, 2 and 3 may be submitted electronically in .zip format to a secure online ‘drop-box’ via WebCT. Email submission is permitted in the event there are technical problems with WebCT.

Assessment 4 is completed online at http://www.soundpunk.com, an industry-based discussion forum that connects students with like-minded peers around Australia and forms part of the students’ LiWC learning.

Scholarly writing, plagiarism and copyright

An academic course of study requires students to source information in a number of different formats including factual information, data and analysis, reasoned arguments and the insights of others. Part of what it means to be a ‘scholar’ is to engage with the work of others, for example, to extend or refine one’s own ideas, critique the work of others, or test and extend theories. However, remember to give credit where credit is due, that is, acknowledging the work of others in your own work by using the correct referencing system. Failure to acknowledge other people’s work appropriately may be regarded as plagiarism or academic misconduct. VU deals with plagiarism according to the Academic Honesty and Preventing Plagiarism policy (http://wcf.vu.edu.au/governancepolicy/PDF/POA040915000.PDF)

Copyright law gives the owner of text, photos, pictures, films and recordings the rights to control reproduction, publication, communication, performance and adaptation of their work. All students and staff of Victoria University are bound by the requirements of the Copyright Act (1968) when using third party copyright material in the course of their research and study.

For information on copyright entitlements and responsibilities for study and research please see vu.edu.au/library/referencing-copyright/copyright Referencing requirements within this unit

The referencing convention that is applicable to this unit is Harvard.

Academic writing and referencing guidelines:

Two VU online support sites on academic writing and appropriate referencing are:

• vu.edu.au/library/referencing-copyright/referencing-guides

• vu.edu.au/campuses-services/student-support/language-learning/academic-writing

Failure to meet assessment deadline(s)

Any option for late assessment submission must be discussed and agreed upon with the unit co-ordinator.

Late submissions where an extension or Special Consideration have not been granted are:

- Up to one week late – maximum mark capped at 65% per assessment

- More than one week late – maximum mark capped at 50% per assessment, and no feedback given

Extensions, Alternative Examinations and Special Consideration

If you are not able to submit your work by the submission date or able to attend the final examination, and there are grounds (medical, personal hardship, extenuating circumstances, etc.) for not attending the examination or submitting your work on time, or for your performance being impaired, you may submit an application for an extension, an alternative exam or for special consideration. Please consult your unit co-ordinator for the appropriate form. These forms are available on the student forms webpage (vu.edu.au/student-tools/student-forms) under ‘Assignment cover sheets and extensions’ and ‘Exams and results’. You may need to contact a student counsellor to assist you with this process. For further information please see vu.edu.au/student-life/getting-help/counselling

Supplementary Assessment

Supplementary Assessment may be available to students who have marginally failed a task, have not demonstrated competency for a unit, or who were successful in a claim for special consideration. If you wish to be considered for Supplementary Assessment you should refer to the policy http://wcf.vu.edu.au/GovernancePolicy/PDF/POA090212002.PDF
Forms are available at vu.edu.au/student-tools/student-forms

The student assessment policy is available at http://wcf.vu.edu.au/GovernancePolicy/PDF/POA090212002.PDF

Student Complaints Resolution

Victoria University has a Student Complaints Resolution policy to guide you through the steps you can take to resolve issues related to your time at the University. If your issue relates to your study, the first step is to raise it directly with your college or academic staff. You also have the option to make a confidential appointment with a Student Advocate if you are unsure how to approach the situation. For more information go to vu.edu.au/student-life/getting-help/student-complaints-resolution

Succeeding at Victoria University

As a university of opportunity, Victoria University is committed to providing all students with the opportunity to succeed in their studies.

If you require any support during the semester you are advised to speak to your unit co-ordinator, course co-ordinator or class teacher. There is also additional support and guidance for students. The VU Student Portal (vu.edu.au/student-tools/myvu-student-portal) provides information on a range of student services with which you should become familiar, as shown in the table below.

Table C

|General student support services |Course structures |
|Services for international students |Calendars and timetables |
|Services for students with disabilities and/or medical conditions |Student email |
|The Library |Assignment cover sheets a forms |
|Academic development and support |Students’ rights and responsibilities |
|Student life and student associations |Social networking at VU |
| |Student complaints |
| |Student advocacy |

Providing feedback: Student Evaluation System (SES)

Your feedback on your experiences within this unit is important, because it assists VU to improve the learning experience of units and courses for future students.

You are encouraged to provide informal feedback directly to your unit and course co-ordinators. The University also collects your anonymous feedback systematically through the Student Evaluation Survey (SES), the name for the two combined student evaluation instruments: the Student Evaluation of Unit (SEU) and the Student Evaluation of Teaching (SET). Students are asked to complete the SEU and SET near the end of each unit. SEU and SET results are anonymous, and are not made available to the teaching staff in the unit until after the University has released your final grades.
|Examples of actions taken recently to improve this unit, based on student feedback |
|As well as Student Evaluation Surveys, students are encouraged to provide feedback via the soundpunk online discussion forum that forms |
|assessment 4. As a direct result of student feedback, recent improvements include: |
|Closer alignment of weekly lecture topics and content with tutorials of the same week, and assessment currently being undertaken |
|Increased interaction and discussion in lectures between the lecturer and students |
|Changing the content of assessment 3 to use music that is more appealing to a wider audience – previous versions of the assessment used music |
|that numerous students did not enjoy listening to; this has been replaced |
|Breaking assessment 3 down into smaller segments, each progressively assessed, in order to (a) receive marks and feedback over several weeks |
|rather than waiting until the end of semester, and (b) make the assessments more manageable and less daunting |
|Software upgrades to the latest versions to ensure the unit is current and up to date |

Unit Guide Version Number: 1.0

Last Validation Date: 25 February 2014[pic]

-----------------------

Unit Name: Technology of Music and Audio

Insert Unit Code: ACO1010

Year: 2014

Semester: 1

Location: Footscray Park, Kindred Studios

Prepared by: Robert Bell…...

Similar Documents

Free Essay

The Athletes Shack Wireless Upgrade Proposal

...The Athletes Shack Wireless Upgrade Proposal | | | Proposal with recommendations for installing a wireless network to the existing wire LAN. | | | 6/17/2012 | | Executive Summary 3 Site Survey 4 WLAN Security 5 Beta Testing 7 Equipment 8 Budget 12 Conclusion 12 Bibliography 14 Appendix A: TECHNICAL TERMS 15 Executive Summary The Athletes Shack (TAS) is a chain of sporting goods stores that is looking into adding a wireless network (WLAN) to their current network. TAS has 10 retail distribution stores in the area and would like all the stores to be able to see live inventory suing mobile devices. The management team at Athletes Shack has realized that their success depends on exceptional customer service and efficiency on the floors of the store. To take the next step the company is looking to go wireless and use that technology to separate themselves from other sporting good chains. To continue to have an edge over Foot Locker, Champs Sports and other Athletes Shack feel this is a necessary step. Once the WLAN is installed in each of the 10 locations this will allow remote log in via the internet and VPN connection. The expectation is to have a major improvement on customer service. Added technological benefits to sales associates while on the floor will include real time sales pricing quotes, inventory product availability and to check the company website. In store operations will see additional business value through addition......

Words: 2939 - Pages: 12

Premium Essay

Case Study: Tom's Guitar Shack

...SYNOPSIS Tom Burn’s is the owner of Tom’s Guitar Shack, a small, self-run business on Whyte Avenue in Edmonton. Tom opened the store with the intention of specializing in building, repairing and selling acoustic and electrical guitars. Tom is experiencing difficultly with keeping the company’s finances (both internal and external) and work processes in order. This has resulted in debt and disarray in the organization. Tom has been challenged to find new resources, due to environmental restrictions. He has gained notoriety from some individuals in the industry for his skill and new endeavors, but the current state of Tom’s Guitar Shack leaves customers doubtful of Tom’s abilities. SYMPTOMS * The physical environment of the company is in disarray. The case describes the atmosphere as cluttered and littered. It further details the lack of organization apparent in the shop; the back room contains a few tools but lacks cleanliness and the front entrance is covered with paperwork to be dealt with. * Tom’s Guitar Shack has a large amount of paperwork that has not been addressed. This has led to customer invoices unpaid, equipment not picked up, and general disorganization. * Tom and the company are struggling financially. He has been forced to use all of his credit and has moved back into his parent’s home in an attempt to control costs. * The company is not covering the costs of material and labor through its sales profits. Tom has been forced to explore new......

Words: 2524 - Pages: 11

Premium Essay

Marketing Eco-Shack

...Cover Page Written Case Study – “Marketing the Eco-Shack” Table of Contents Cover Page 1 Table of Contents 2 1. Eco-Shack Concept/Executive Summary 3 i. Aims and Objectives 4 ii. Project Aim 4 iii. Objectives 4 iv. Background 5 v. Project Rationale 6 2. Issues Identification 6 i. Solution 7 3. Analysis 7 1. Market Segmentation 7 2. Business Segment 8 a. Income Segmentation 8 b. Brand Concentration 8 3. Pricing Strategies 9 4. Recommendations 9 i. Urban Eco-shack vs. Standard Eco-shack 10 ii. Other Pricing Approaches 10 5. Conclusion 11 6. References 12 1. Eco-Shack Concept/Executive Summary Today, the world is not much distanced as it was several years ago due to several innovative and technological advancements by the advance countries and its counterpart around New Zealand. Now, it is comparatively easier to reach and enter into any country through internet and extranet without any particular issue and problem for the sake of achieving typical business objectives. Due to inventions in the field of logistics, companies are getting advanced and national at a very fast speed. The distance from country to country has been decreased due to advance infrastructure facilities such heavy shipments and cargo. The concept of mass marketing or national marketing has been emerged very rapidly within past few years. Companies are not restricted to local market and turnover techniques but they are also focusing different...

Words: 3270 - Pages: 14

Free Essay

Eco Shack

...gjghjgjgjgJump to: navigation, search Welcome to Wikipedia,the free encyclopedia that anyone can edit.4,254,761 articles in English | | * Arts * Biography * Geography | * History * Mathematics * Science | * Society * Technology * All portals | ------------------------------------------------- From today's featured article | Fomitiporia ellipsoidea is a species of polypore fungus in the family Hymenochaetaceae, a specimen of which produced the largest fungal fruit body ever recorded. Found in China, the fruit bodies produced by the species are brown, woody basidiocarps that feed on dead wood and can grow very large under favourable circumstances. They measure 30 centimetres (12 in) or more in length, though typically extending less than a centimetre from the surface of the wood. A number of chemical compounds have been isolated from the species, including several steroidal compounds. These may have pharmacological applications, but further research is needed. The species was first recorded in 2008 by Bao-Kai Cui and Yu-Cheng Dai in Fujian Province; it was revealed in 2011 that they had found a very large fruit body, measuring up to 1,085 cm (427 in) in length, on Hainan Island. The specimen (pictured), which was 20 years old, was estimated to weigh between 400 and 500 kilograms (880 and 1,100 lb). This was markedly larger than the previous record holder, a specimen of Rigidoporus ulmarius found in the United Kingdom, which had a circumference...

Words: 1196 - Pages: 5

Premium Essay

Marekting Eco Shack

...Week 1 Introduction to law Australian legal system * The first primary source of law is legislation, known as statutory law (parliament law) E.G Goods act or Consumer law such as section or act 1.1 * The second source of law is case law, which is also known a precedent Law E.G contract law (offer, acceptance, etc) * Doctrine of law which is when the court would revise a past case that relates to the issue to determine the verdict of the current case * Common law Week 2/3 State Court System * Supreme court * County court * Magistrate court * tribunal court Contract defined * Agreement that the law will enforced * offer+ acceptance + intention + consideration = contract * contract law is a case law Types of Contract * Simple contract (written, partially written, partially spoken, Spoken) * Formal Contract Week 4 Contract definition * Offer and acceptance together constitute agreements, Clarke v Earl * Two presumptions test for the existence of intention 1st presumption is domestic or social in nature (do not usually involve legal relationship, not legally bounding) domestic contract: {Balfour v Balfour} {Cohen v Cohen}, {Murphy v Simpson} Social agreement: Coward v Motor Insurers Bureau 2nd presumption is the commercial in nature( this can be legally binding) Edwards v Skyways Rebutting the presumption of Intention * {McGregor v McGregor}, {Merritt v Merritt}, {Wakeling v......

Words: 3033 - Pages: 13

Free Essay

Eco Shack

...Eco Shack Warm magazine 2010 edition General information 1/39 Happy Valley Road, Spring Beach, Tasmania 7190 www.islandshacks.com The Eco Shack was completed in early 2009, by awardwinning Tasmanian architect Maria Gigney. It is nestled in natural, peaceful bushland, with easterly ocean glimpses to Maria Island. Only 10 minutes’ walk to Spring Beach, and 5 minutes’ drive to Orford, this laid-back shack is high on style and low on fuss. The Eco Shack is perfect for quiet getaways, or for entertaining, with two spacious pavilions linked by a covered deck – ideal for barbecues and relaxing after a day’s surfing, swimming or bushwalking. The two pavilions combine modern, minimalist design with comfortable furnishings. The Eco Shack’s passive solar design makes full use of the natural elements – with double glazed windows and polished concrete floors trapping the sun’s heat for all-day comfort and environmentally friendly credentials. Both pavilions have sliding doors that open onto the deck. The living pavilion has lovely views of the bush, wildlife and water glimpses, a state-of-the-art kitchen with all the mod cons (including a laundry), and plenty of room for meals and relaxing in front of the TV. The sleeping pavilion includes a master bedroom, and two additional rooms with single bunk beds. A sleek bathroom and plenty of storage completes the picture. At the northern end of Spring Beach, a 2km cliff-side walking track north to Shelly Beach provides magnificent coastal......

Words: 830 - Pages: 4

Premium Essay

Eco Shack

...accommodation choices. The greening of the built environment is a result of greater public awareness, information and understanding of how the buildings we live, work and play in affect the natural environment, our bank balances and our health. But what to do we really mean when we say a product is green? It is a broad term that people are instantly drawn to but can only vaguely define. It is often linked to other words such as ‘sustainable’, ‘environmental’, ‘carbon footprint’, ‘ecological’, ‘carbon neutral’, biodegradable’, ‘energy efficient’, ‘renewable’, ‘organic’, ‘recyclable’, ‘alternative energy’, ‘non-toxic’, or ‘eco-anything’. Supermarket shelves are filled with ‘green’ or ‘eco’ product, and we may not mind paying a little more for the eco-toilet paper to ease our environmental guilt about all the plastic packaging in the rest of our shopping. The purchase of ‘eco’ supermarket products can be a relatively simple choice, as the additional cash outlay is generally not large. But how green and deep are our pockets when it comes to the built environment? Recent change to New Zealand building regulation have identified that a lot of existing homes, generally those built prior 2000, are under-insulated. This often leads to cold, damp environments and health problems. New building developments now have an increased insulation rating requirement. There are also subsidies for insulating existing buildings built prior to 2000, including installation of solar water heating.......

Words: 1374 - Pages: 6

Premium Essay

Marketing Eco-Shack - College Essays

...You will need to log into WebCT to read feedback and obtain your mark once marking is complete. SUBMISSION DEADLINE: 17:00 hours in your local timezone on the Friday of Session 11 (all campuses except Sunway) and week 12 (Sunway Malaysia campus only). DETAILED DESCRIPTION OF ASSIGNMENT Your task in this assessment is to analyse a case study in pairs that provides a critique of the issues in the case. It should be approximately 3,000-3,500 words in length. It is important to write your case study in a flowing format, ensuring the topics raised in any questions at the end of case studies are answered, but importantly do not write the case study in a question:answer format. The case study you will need to address is: Marketing the Eco-Shack (p272, Sharp, 2013). Please do not answer the questions listed at the end of the case in the textbook. Your task is to research the company and the market and then write a case study that considers: 1. The marketing environment 2. Whether the market could be segmented a. If so, who the target market is b. If not, explain why not 3. How you would manage the marketing mix for this product ASSESSMENT BRIEF MODERATED BY: Name Signature: Date Written Case Study Rubric Clarity (4 Marks) 0.8 0 Comments: 1.6 2.4 3.2 4 The assignment can be easily followed There appears to be no organisation of the assignment’s contents 0 Comments: Mechanical (4 Marks) 0.8 1.6 2.4 3.2 4 The assignment is clear and...

Words: 677 - Pages: 3

Premium Essay

Eco-Shack

...“Marketing the Eco-Shack” Prepared for: Lecturer – Puan Haslinda Mohd Yunus Tutorial – Ms. Racheal Louis Vincent Prepared by: Heru Onggodinata (4101285) Kevin Andrian (4101928) Date Submission: 17 May 2013 Tutorial group: T6 EXECUTIVE SUMMARY With the issue of climate change at the moment, there should be consideration with environmental friendly products and one of them is Eco-Shack, eco-friendly portable house. The purpose of this essay is to show how the owner of Eco-Shack can persuade more people to use their products. The owner of Eco-Shack has to do market research to enables them to do market segmentation of their products for consumer segment and as well business segment. The aim of market segmentation is to enable them do be focus on certain segment, target the customers, be efficient, effective and generate more sales. The customer segment in New Zealand that might be interested in Urban Eco-Shack is demographic and psychographic segment. Using demographic segment, Eco-Shack can focus on the young age 20 to 30 also family size and income level, and then psychographic the New Zealand people that like to move houses every few years, so Eco-Shack can promote their products on this customer segment. Eco-Shack can target business segment for its Standard Eco-Shack, according to their business size, small business might be interested in buying it because it is easy to be move, medium size business might also interested in Eco-Shack example agent......

Words: 4031 - Pages: 17

Premium Essay

Marketing Eco-Shack

...Report Title: Marketing the Eco-shack Prepared For: Ms Puan Haslinda Mohd Yunus & Ms Rachael Louis Vincent Victoria University Prepared By: Vivek Satish Chohan (4101946) Pranav Satish Davda (4100233) Date of Submission: 16th May 2013 Tutorial Group: 8 Table of Contents Executive Summary 2 1.0 Introduction 3 2.0 Analysis 4 2.1 Consumer Segmentation 4 2.2 Business Segments 5 2.3 Cost Pricing Approach 7 3.0 Recommendations 8 3.1 BRANDING AND POSITIONING 8 3.2 Alternative Pricing Approach 10 4.0 Conclusion 11 List of reference. 13 Executive Summary The objective of this report is to identify the target market and position the product well in consumers mind so as to increase the sales and market share. For a product to be accepted in the market by consumers, an effective marketing strategy must be implemented. This report is divided into five parts which are introduction of the scenario, followed by identifying the consumer segment, business segment, merits and demerits of cost oriented pricing, branding and positioning and an alternative pricing approach for the eco shack. Behaviour segmentation variable for consumer market is an appropriate way to identify the consumer segment for the Urban- Eco Shack. This process of segmenting the market involves analyzing the behavior of consumers in terms of usage, price sensitivity and the response towards brands. The features of the Urban – Eco-shack can influence the behaviour of the......

Words: 3896 - Pages: 16

Premium Essay

Information Systems Proposal for the Throwback Shack

...Information System Proposal for The Throwback Shack Vinyl Record Store Tameka L. Taylor BIS/220 June 11th, 2014 Professor Koshy Joseph-Vaidyan Information System Proposal for The Throwback Shack Vinyl Record Store Information Systems Proposal The Throwback Shack Vinyl Record Store Table of Contents Page Title Page ……………………................................................................................... 2 Introduction ……………………………..................................................................... 4 Types of Organizational Information Systems ….…...................................... 5 Benefits of the Information Systems ………….................................................. 5 Drawbacks of the Information Systems ………............................................... 6 Proposed Actions ……………………………….......................................................... 6 Conclusion………………………………...................................................................... 7 References ………………………………................................................................................. 8 Introduction The Throwback Shack Record Store offer solutions in finding or locating music that people have enjoyed listening to for years. The store will have global providers whose main focus is to locate hard to find classic hits. Information......

Words: 984 - Pages: 4

Premium Essay

Radio Shack Summary

...Radio Shack Corporation; 2013 Annual Report Summary Principles of Accounting I/ XACC/290 August 17th, 2014 Radio Shack Corporation; 2013 Annual Report Summary Radio Shack Corporation, headquartered in downtown Fort Worth Texas, was founded in 1921 in Boston, Massachusetts by Theodore and Milton Deutschmann (Radio Shack Corporation, 2014). A company started with a specific mission of serving the needs of radio officers aboard naval ships, has over the years grown into a leading distributor of electronics. According to Radio Shack Corporation (2014), they are a “multifaceted, multibillion-dollar electronics retailer with more than 27,000 associates, and a vast retail network that includes more than 4,000 company-operated stores in the United States,  over 270 company-operated stores in Mexico, and approximately 950 dealer and other outlets worldwide” (An unexpected beginning). Recent years however have been tough for the electronic retail giant, and this is clearly evidenced in their recent financial statements. In fact, facing delisting from the New York Stock Exchange, and not even having enough cash to close stores, Radio Shack faces a very uncertain future, and must take drastic action to survive. Radio Shack’s 2013 annual report is highlighted by a summary from the CEO, Joseph Magnacca. In his opening discourse he discusses how difficult 2013 was, and in fact mentions that Radio Shack has struggled for several years to find its place in the...

Words: 910 - Pages: 4

Free Essay

The Athletes Shack

...The Athletes Shack NETW563 Course Project Keller Graduate School of Management Table of Contents Executive Summary 3 Assessment 4 Solution 5 Summary 8 Diagrams 9 References 12 Executive Summary The client is requesting a wireless solution that they can link all of their 10 stores together and provide iPads for the employees to increase customer service. The need for this has been brought about by a disjointed network with no connectivity to each site. The customer’s requirements are that this will be a wireless technology that will need to be implemented at the ten stores in the areas. This solution will also need to be via a broadband service as well as providing iPads for the employees at the stores. The objective is to be able to provide this expectation to the client and turn this store into a store that would portray to the customers high tech customer service. We will be designing a solution that is a reliable, yet cost effective solution that will also be upgradeable in the future as well. Security of the system will also be kept in mind and we will be suggesting solutions for that for the client in terms of physical and electronic security. The client is also requesting two options for this installation. One option must be a generic/basic solution, and the other solution must be more robust and we must provide the comparative differences in them to the customer. Our design that we will recommend will be a structured solution that......

Words: 2407 - Pages: 10

Premium Essay

Case Study Wing Shack

...owners consider before deciding whether to open more restaurants on their own or to franchises? The wing shack is a successful restaurant started by a couple of college student, it has been running its business for 3 years successfully and showing increased in profits. The owners initially decided to open a new restaurant in a city about one hour away, but the owner felt that this will put a strain on their partnership. This led them to another choice, which is franchising. Firstly, in case for restaurant, decision have to be made regarding Channel width that is how many outlets, for wing shack, so far they only have one primary outlets, and are planning to built another one in another town, this led us to the selective distribution where it refers to The wing Shack uses more than one outlets but restrict viability of the products or services to a limited outlet. This channel is based on a geographic segmentation. This is because the Wing Shack is started by only a couple of students, and they want to limits themselves to large cities where there is a large demand for their business. Next the channel length, that is the number of intermediaries between the manufacturer and final consumer. I think that the wing shack uses a direct channel that is the manufacturer sells directly to the consumer, and the manufacturer performs all the channel function. I think wing shack have no other choice but to choose the direct channel because the restaurant service must be......

Words: 355 - Pages: 2

Premium Essay

Eco Water Inc. (Eco)

...NAME OF COMPANY: ECO WATER INC. (ECO) NAME OF PRODUCT: PURITY II NATURALIZER WATER UNIT MANUFACTURER: ENVIRONMENTAL CONTROL INC. SWOT ANALYSIS STRENGTHS * ECO WATER INC. is a start- up company and it is natural that the stakeholders would be full of energy and zeal to make the company successful. * The market potential for this product is huge since consumers are concerned about their health and the safety of the water they consume. * Water treated by PURITY II taste better. Most consumers can tell the difference when the water is treated by PURITY II and the taste of tap water. * PURITY II unit has no movable parts or electrical connections, no metal parts that will corrode or rust. * The units are easy to install and are small in size, easy to store and move around. * Eco Water Inc. does not need a huge capital input as a start- up company compared to other start-up companies that usually need huge capital input. * PURITY II uses a reverse osmosis purification process which is considered the most effective technology known for improving drinking water. * Certified by an external agency, the Environmental Protection Agency. * The cost of using PURITY II compared to other alternatives is far cheaper * PURITY II could purify up to 68 litres of water daily * Compared to other purification systems, PURITY II is much safer and healthier. * PURITY II uses is flexible, could additionally be used on...

Words: 833 - Pages: 4