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Div Com

In: Computers and Technology

Submitted By ChristianPaper
Words 330
Pages 2
Ragà io e il cugi abbiamo deciso di dividere il lavoro in questo modo, per qualsiasi chiarimento chiamatemi. Abbiamo diviso in questo modo gli argomenti in modo da poter lasciare a Leo quelli che non necessitano delle spiegazioni del prof.
Degli argomenti non assegnati ce ne occupiamo io marco e il cugi visto che riguardano i capitoli che il prof deve ancora spiegare e visto che noi stiamo sempre all’uni e quindi riusciamo ad organizzarci meglio.

Considerate che il caso consiste in una presentazione schematica con parole chiave. Il compito di ognuno sarà quello di fare un breve riassunto (anche schematico) dell’argomento assegnato. Successivamente procederemo insieme allo studio dei riassunti e alla schematizzazione dei concetti più importanti, in questo modo ognuno di noi avrà sia la presentazione che i riassunti fatti dagli altri (così potrà studiare tutto il caso prima dell’esposizione).

Se riuscite provate a scrivere una prima bozza di riassunto entro la prossima settimana così proviamo a vederci entro il weekend e iniziamo a impostare Prezi (programma che utilizzeremo per l’esposizione).

Spero di essere stato esauriente, per qualsiasi problema ne parliamo sul gruppo.

INTRODUZIONE AL CASO DI STUDIO

ANALISI DELL’AMBIENTE INTERNO

Principali cenni storici dell’impresa o del gruppo aziendale (Giambo)
Assetto societario: azionariato e governance (Giambo)
Assetto organizzativo: partecipogramma e funzionigramma (Giambo)
Il settore/i settori di attività (Leo)
I prodotti (Leo)
Il modello di business adottato: la catena del valore (Cristo)

ANALISI DELL’AMBIENTE ESTERNO

Struttura del settore (Leo)
Modello delle cinque forze competitive del settore (Fra)
Analisi dell’attrattività del settore (Leo)
Individuazione dei fattori critici di successo (Marco)
Analisi della dinamica competitiva: SWOT/SWOC analysis, dinamiche di settore

LE STRATEGIE

Analisi della strategia dell’impresa o gruppo aziendale: mission, vision e obiettivi (Giambo)
Il sistema delle strategie
Analisi della strategia competitiva di base: ambito competitivo, vantaggio competi-tivo, differenziazione, focalizzazione o leadership di costo?, quali risorse vengono impiegate?
La responsabilità sociale dell’impresa/del gruppo aziendale
Creazione di valore condiviso
Analisi della Social Media Strategy

LEZIONI APPRESE E CONCLUSIONI

BIBLIOGRAFIA…...

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