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Disney Swot

In: Business and Management

Submitted By miya871023
Words 428
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SOWT ANALYSIS
Strength
The Walt Disney has founded for about 76 years, then it has prestigious history and its brand effect is indubitable. ―Disney‖ is a well-known brand all over the world (Disney SWOT Analysis, 2008). Also, there are many famous films under the name of Disney, like the Pirates of the Caribbean. As an independent kingdom in film industry, Disney has a distribution network which makes its unique in many film companies. Disney expanded its holdings to include the Miramax film studio and the Pixar animation company (Graaff, 2010), It has well established
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divisions like Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, and Disney Interactive Studios (Walt Disney SWOT Analysis , 2009). Moreover, Disney has various products. Disney produces many kinds of products range from toys, clothing, and souvenir and so on. This can satisfy customers’ needs and attracts much more consumers. At last, Disney has stable human resource and finance. Disney holds US$ 62.497 billion of assets.
Weakness
The company has 149,000 employees by 2010 and it will cause communication problems. In order to expand its markets and develop the diversification, Disney’s work force will grow larger. Organizational structure has to be able to support the huge number of work force. Because of the frequency changing of company employees, the organizational structure becomes more complicated. Also, during the changes, it appears many resistances and costs money (Company Analysis: The Walt Disney Company).Because of the large number of workforce and fixed assets, operating and overhead costs is high in Disney.
Opportunity
Barriers of entry into such entertainment industry are significant. Competitors will need develop diversified products and service. Also, large capital investments…...

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