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The advertisement that I chose is a commercial from Esurance. The advertisement is using a well-known TV show to persuade the user into picking an insurance company. I chose this commercial because of the TV show “Breaking Bad” it was a show that I liked watching when it was on the air.

The biggest image of the advertisement would be the main character from the TV show Walter White. The show Breaking Bad was a TV show about a guy work with Pharmaceuticals and in the commercial its stating that insurance company try to tell you what you need and that one type of medicine is just as good as the next to make sure you pay for what’s right for you and not sort of like you.

In the commercial they have a guy that is not the person that is usually working in the pharmacy “Greg”. The guy goes on to say that he is sort of like Greg being that they both used to own the same car, they both work in pharmaceuticals and that they’re both over the age of 50. So it’s to say that go to a place where they will make a plan for you and not just for someone like you.

I didn’t think the commercial was very good. The commercial was thirty seconds long and not until the last eight seconds is when you were able to figure out the meaning of the commercial. There is a voice that states the purpose of the guy sort of being like Greg. I would have used a more compelling statement than “Say I am sort of like Greg”. Maybe state that being sort of like Greg is good enough or that it doesn’t matter it’s all the…...

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