Free Essay

Cultural Evaluation of Brazil

In: Business and Management

Submitted By mpurvis20
Words 471
Pages 2
Cultural Evaluation of Brazil
Ramona Purvis
XBCOM/275
Dec. 5, 2013
Rhonda Curry

Cultural Evaluation of Brazil As we look at the differences in the business culture of Brazil, we have to keep in mind that Brazilians are known for their lust for life. But after research, we see they are also enthusiastic to make the most of mutually advantageous business opportunities. In order to have a successful business outcome, it is important to understand and respect the differences between their culture and ours. The first impression is an important one so make sure to do your research. Here in America we are not too rigid about business dress as long as it is professional. In Brazil, do not wear the colors of the Brazilian flag which are green and yellow. According to Michigan State University, wearing anything that is too bold or overly colorful gives Brazilians the impression that you are not to be taken seriously. Just as in our culture, men greet with a firm hand shake. When it is a woman, however, the woman is expected to offer her hand first. When it is two women greeting each other, whereas we may still shake in our culture, Brazilian women tend to kiss each other on either cheek. Just like in our business culture, it is normal to have some modest socializing before getting down to business. But whereas we are normally okay with the subject of politics, Brazilians tend to not want to talk about politics or the subject of Argentina and soccer. Americans tend to use humor to break the ice with new business but this is not a good idea when dealing with Brazil. Using humor can be seen as not attaching enough seriousness to the business at hand. So, although making a joke about something light hearted might seem tempting, it is not advisable to do so in a business situation. Also, a warning is needed in doing business with the Brazilians. According to Christina Hamlett (USA Today) “Brazil clings to a sexist value system and social hierarchy that feels better suited to the 1950s than the 21st century.” So it will be easy to be insulted or take offense if you feel strongly about equal rights and embrace social justice. I think it is safe to say there are several difference in our business cultures but nothing that cannot be overcome if we only do some research and have respect for the others beliefs and ways of conducting business. After all, it is out of this respect and a need to expand that drives us to want to do business with these other cultures anyway.

References

Hamlett, C., USA Today, Business Etiquette in Brazil (n.d.)

Michigan State University, Global Edge (n.d), Brazil Culture, Retrieved from: www.globaledge.msu.edu/countries/brazil/culture…...

Similar Documents

Free Essay

Cultural Aspects of Doing Business in Brazil

...Cultural Aspects of Doing Business in Brazil When doing business in global environment, being aware of impact of cultural differences is one of the keys to international business success. Since cultural differences will affect you and your business success directly. Accordingly, knowing the cultural differences between target country where to startup business and home country is a significance factor to sustain the business. Here are some facts about Brazilian Cultures’ components. Brazil’s official name is Federative Republic of Brazil but even its citizens do not prefer using whole name. According to last research the population is roughly 200 million and estimated to be growing at about 1.6 percent per year. Young population has a significance share over population. Since 62% of Brazilians are under 29 years of age. Brazil has six climatic regions: tropical rainforest, tropical wet and dry, tropical monsoon, hot semiarid, humid subtropical and subtropical highland. Although most of Brazil lies in the tropics, more than 60 percent of the populations live in areas which are cooled either by altitude, sea winds or polar fronts. While the coastal cities of Rio de Janeiro, Recife and Salvador can get extremely hot, plateau cities such as São Paulo, Brasília and Belo Horizonte have mild climates, and the southern cities of Porto Alegre and Curitiba have mild winters. It is extremely important to know for foreign businessman because climate is as important as culture. For......

Words: 1070 - Pages: 5

Premium Essay

Cultural Evaluation-Japan

...Cultural Evaluation - Japan Andrea Midy, LaToya Young, Megan Masini, Walter Overton, Mona Laventure BCOM/275 March 3, 2013 Robert Balcerzak Cultural Evaluation - Japan Japanese culture is very diverse from that of American culture. Japan is a country with approximately 125 million people packed very tightly in a small area. By nature they are an introverted people and are generally not receptive to people outside of their culture. Much like in India, Japanese business relies heavily on loyalty and established relationships. Comparing Japan to that of the United States and how we interact culturally is like comparing apples to oranges. One of the biggest differences culturally is how we conduct business. In Japan, business cannot be conducted until after business cards, called meishi, have been exchanged. By contrast in the United States we often give business cards either at the start or end of a business meeting with no prescribed time frame. We often will make notes on our business cards, such as where or when we received and some important fact that we wish to remember about the giver. In Japan, it is unconscionable, to even think of writing on a card handed to you. Culturally, it is an offense to the giver. You must commit the name and title of the individual to memory in order to show good face and respect to the owner of the card. I wanted to show in the above comparison how different we are from Japan in our business dealings. They are very......

Words: 511 - Pages: 3

Premium Essay

Evaluation of Cultural Health Beliefs

...Evaluation of Cultural Health Beliefs: Health Traditions in the Chines, Hispanic, and American Cultures Modern day American nurses, require cultural competencies in order to provide care to the diverse population in the United States. This population of nurses provide medical care to patients who are from all areas of the earth. There are distinct cultural differences in health traditions. The three areas of health traditions that an RN must assess are, health maintenance, health protection, and health restoration. As an RN assesses these three factors, an understanding of the patient’s health will become apparent. Another useful tool that an RN can utilize, is a heritage assessment tool. This assessment will reveal the heritage of your patient, the patient’s family dynamics, the religious preference, and the practice of rituals or activities. The heritage assessment does describe the patient as a whole and provides great insight to the care of the patient as it pertains to the mind, body, and soul. Understanding a heritage is useful, in the origins of a family, cultural practices, any possible genetic heritages that may provide insight when assessing a patient (Edelman & Mandle, 2010). The heritages of the Chinese, Hispanic, and American will be compared in relation to health maintenance, health protection, and health restoration. Each heritage assessment will reveal different practices and beliefs in respect to healthcare. In the Hispanic culture, health......

Words: 1133 - Pages: 5

Premium Essay

Cultural Analysis of Brazil and Denmark

...settings (Hofstede, 1997, p.4). International managers, being capable of managing this challenge, possess a set of intercultural competencies, allowing them to turn cultural diversity into a competitive advantage (Browaeys and Price, 2008, p.215). This information pack provides substantial information about Danish and Brazilian business practices. The subsequent analysis is based upon the theories of the Dutch anthropologists Geert Hofstede and Fons Trompenaars. In particular, Hofstede’s “Uncertainty Avoidance” and Trompenaars’ “Ascription vs. Achievement” have been applied. 2. Theoretical Background Hofstede and Trompenaar are proponents of the ‘etic’ approach. They hold that culture is linked to people’s values. Furthermore they argue that these values can be transferred into universal cultural characteristics. Underpinned by empirical and experimental evidence, both anthropologists developed their set of bi-polar dimensions. According to Browaeys and Price (2008, p.92) these dimensions serve to differentiate national cultures. Moreover they provide implications on the impact of culture in business and management.   2.1. Geert Hofstede Hofstede’s work is based on research conducted at the multinational computing company IBM. Surveys were conducted amongst 116.000 participants in 72 countries. His developed cultural dimensions “successfully narrowed the concept of culture down into simple and measurable components […]” (Bird and Fang, 2009, p.140). Figure......

Words: 2971 - Pages: 12

Premium Essay

Brazil

...The Brazilian economy is the seventh largest economy in the world by nominal gross domestic product and the eighth largest by purchasing power parity. It is one of the world’s fastest growing economies. Brazil is also the home to a vast diversity of wildlife and natural resources. With such a fast growing economy, it is important to have a solid and effective IT infrastructure. In this essay, I will speak about the restructuring of the Brazilian IT governance and the decisions made to ensure the best outcome in this process. 1. What events lead up to the need for an evaluation of IT governance within the Brazilian government? Events that lead to the need for an evaluation of IT Governance within the Brazilian government were the fact that there was an increasing need for business integration. That business integration can only be achieved by aligning with IT services. By doing this, value will be created while reducing costs. Information technology is the largest capital expense that contributes to a correctly managed firm and allows the organization to effectively achieve its business goals. This is necessary to standardize business and customer needs and for the progression of the country. 2. Why had the Brazilian government outsourced so much of their IT operations? What are the reasons for outsourcing, and what are the disadvantages and consequences of overusing outsourcing in either the public or private sector? There are......

Words: 966 - Pages: 4

Premium Essay

Cultural Evaluation

...Cultural Evaluation Paper: Legalizing Cannabis in I BCOM/275 Business Communications and Critical Thinking According to Cheesebro, O'Connor, and Rios (2010), “Cooperative cross cultural communication is possible if the communicators are sensitive to each other’s cultures” (Chapter 3). There are some basic principles that should be used when communicating cross-culturally. The first is that greater cultural and language differences will increase the likelihood of communication breakdowns. Another important principle is to understand cultural differences enough to recognize what may be considered taboo within a particular culture. An example would be; it is customary to offer a small gift to a Japanese visitor, but also to know that if the gift offered is a knife, it represents a suggestion for the receiver to commit suicide (Cheesebro, O'Connor, & Rios, Chapter 3, 2010). To be effective in cross cultural communication, more so when information is intended to be persuasive in nature, one should make the effort to learn the style differences in cross culture communications. Learning Team C has prepared a persuasive document in regards to the legalization of marijuana. The content is designed with American cultures in mind and with the understanding that if it were to be communicated cross-culturally some changes would be applied. Our study of cross cultural differences between the American and Indian cultures discovered a difference in......

Words: 564 - Pages: 3

Free Essay

Cultural Evaluation Paper

...Cultural Evaluation Paper XBCOM/275 12/6/13 Rene Cintron Cultural is the characteristics of a particular group of people. The group of people can be defined by language, religion, cuisine, or social habits. The cultural in the US is called the western culture and was heavily influenced by European immigration. This culture’s roots come from the classical period of the Greco-Roman era and the rise of Christianity. The culture in Japan is called the eastern culture. The eastern culture and the western culture were both heavily influenced by religion during its early development. The culture in Japan has not changed much since its development in 660 BC. Japanese people are still extremely protective of their culture and their society. “One good way to make yourself unpopular in Japan is to quote studies that indicate the Japanese are descendants from immigrants from mainland Asia” (Morrison & Conway, 2006, p. 280). In Japan their government is a parliamentary democracy under a constitution monarch. This means that there is an emperor who rules the country. The current emperor of Japan is Akihito. Akihito has been on the throne since 1989. Akihito is extremely respected because in Japan people respect their elders to the highest degree. Therefore younger members of a team should remain quite during meetings. Younger members of the team are on the team to go out to social events at night and build relationships with other younger members of the opposite team. During...

Words: 457 - Pages: 2

Free Essay

An Evaluation of Cultural Issues on International Business Performance

...An Evaluation of Cultural issues on International Business performance International business is dependent on co-operation and understanding. It is difficult to achieve this when there are so many inevitable cultural differences between countries and traders. While globalisation has meant the breaking down of many barriers, there are still issues that are unresolved or in need of some further development. Cultural issues such as communication, especially linguistically, religion and a cultures taste or preferences are still important today. When we look to the future these issues becomes perhaps even more important as international relationships continue to grow. The development of markets and the emergence of strong economies such as India and China are challenging the European market and deserve our attention. Therefore, we must examine these aspects over the range of geographical areas and evaluate their status and potential to develop further. The first major aspect of cultural issues can be seen in the obvious language barrier. If we look at China we can see that there are important aspects such as not just having phonetic translations of a product which will be confusing and irrelevant to a Chinese consumer. If it cannot be related to then it decreases the likelihood of being bought. Distributors have even been known to refuse to sell a product without a suitable Chinese name. However, it is not always just the translation that affects business. Meetings with a......

Words: 1471 - Pages: 6

Premium Essay

Japanese Cultural Evaluation

...Japanese Cultural Evaluation XBCOM 275 Mr. Abel March 05, 2014 Japan is a country full of cultural differences, some of which are long practiced traditions that affect the business aspects of the country’s economy. Taking the practiced traditions into consideration means that business presentations or arguments must be changed and conveyed accordingly. First we look at some of the culture differences within the country and then we will look at the different ways that presentations or arguments would need to be changed based on those differences. The people of Japan still practice traditions in such a way that may appear unfamiliar to most. Most of the country holds value dimensions, in this order, to be very important to their survival in the country. The first and foremost important aspect of the value of the Japanese is power distance. This is simply a well respected superior who looks out for his company and his employees (Onken, 2014). The second aspect of value in the Japanese culture is uncertainty avoidance. The Japanese people must know what is going to happen next, at all times. There are even specific laws and procedures in place to help keep a sense of nationalism. The country is very important to the people. Thirdly, there is collectivism. The people have a very strong sense of dependence and a very strong sense of belonging to “the organization” (Onken, 2014). According to a Japanese culture website, due to the social pressures and fear of humiliation,......

Words: 662 - Pages: 3

Premium Essay

Cultural Evaluation

...Cultural Evaluation Paper June 7, 2014 Business Communications and Critical Thinking Kris Dunn Abstract This paper will discuss identify the ways that arguments or a presentation of the arguments would need to be changed as the result of cultural differences in Japan. Cultural Evaluation Paper Having a good understanding of a particular culture before beginning an argument or a presentation is crucial. One should take the time to learn about the audience’s culture as well as the way that certain things, such as humor, can be perceived as offensive. Failing to do these simple tasks can result in a failed argument or presentation. In the case of the Japanese, it is important to understand and educate oneself in their strict customs. The better prepared one is the more likely their message will be received as intended. One of the most important things to know prior to meeting with someone from Japan is their traditional greeting technique. It is customary in Japan for someone who is of lower seniority to bow to their superior first. This is considered much more important than a handshake and is a sign of respect. Similarly, when gathering for a casual meeting, one should never introduce themselves. It is customary in Japan for the host to introduce their guests. In order to ensure that a good first impression is made, it is critical that one remember these points. According to the cultural training firm Roland & Associates, there......

Words: 475 - Pages: 2

Free Essay

Cultural Difference Basing Brazil

...Cultural Difference Basing on Brazil   Physical or special distances (during conversation) Brazilians tend to get close to each other, no matter what the relationship is between them. Personal space and physical space are not emphasized. Between 30 and 40 cm is an average distance when conversing.  It is acceptable to touch someone when speaking to them, no matter the gender or the relationship. A touch on the arm or a pat on the back is common in normal conversation. It is considered rude if one steps back.  At the meantime, eye contact is important, as a demonstration of sincerity and interest in the conversation and in the person being spoken to.   Greeting protocol (method) Handshaking, kissing, hugging, backslapping, embracing and holdings hands are common forms of greeting. Kissing on both cheeks is common among family members, relatives, friends and acquaintances.  Generally, men shake hands when greeting one another, while maintaining steady eye contact. If a woman wishes to shake hands with a man, she should extend her hand first.  Women friends greet with a kiss on each cheek, starting with the left and alternating cheeks. Married women kiss twice, while a single woman receives a third kiss. 1 INTERNATIONAL BUSINESS MANAGEMENT  First names should normally be used, but titles are important. In business, men are addressed as "senhor" plus their surname, while women as "senhora" plus the surname.  Business cards (either in your language or......

Words: 727 - Pages: 3

Free Essay

Cultural Evaluation Paper

...Cultural Evaluation Paper Jessika L. Toothman October 23, 2014 XBCOM/275 Velvalee Wiley Cultural Evaluation Paper (Brazil) “Brazilians are friendly and free-spirited, with an incredible zest for life. They are very risk-oriented and very creative. Family, educational and socioeconomic backgrounds are important to Brazilians” (eDiplomate, 2014, p. 1). Brazilians would want a presentation of arguments to be light and personal, but still it needs to have all of the informative and educational information that needs to be presented. Before presenting arguments to individuals of Brazil, there are many characteristics an individual should take into consideration. Greeting. Brazilians like to know each other on a personal and family-oriented basis. It is a great idea to take the time to greet each individual as they are escorted to their seats before the presentation. This will allow them to meet the individual on a personal basis. Also it is a good idea to tell each individual good-bye after the presentation to let them know that you care about them as an individual. Body language while presenting. When presenting to Brazilians, it is a good idea to be as close as possible to them, because they like to be close to one another. If there would happen to be a stage in front of an audience, it might be a good idea to stand close the edge of the stage or walk through the crowd while presenting certain points. “The O.K. sign is considered very rude and vulgar; the thumbs......

Words: 441 - Pages: 2

Premium Essay

Cultural Analysis Brazil

...| 2015 | | | [Cultural Analysis - brazil] | MKT 6003 RESEARCH PAPER | Abstract I currently lead a team called Pontonet as part of my responsibilities as Sr. Strategic Customer Manager who is based in Brazil. When I began my job in August I was quickly introduced and held meetings with my manager and a co-worker. I noticed very quickly that our abrasive American ways of communicating was not effective by listening in on conference calls with the three of us. I noticed as well that there was a seemingly deep sense that creating a more relation type of Management/Vendor management style was would make for a clearer and cleaner method than the alternative. I learned in haste that my report Jurandir at Pontonet began to surpass expectations quickly in comparison to other vendors in a surprisingly quick time frame. This paper shall also attempt to analyze the business and social culture of Brazil from an American point of view. In addition my purpose is to help achieve the most success when participating in a leadership activity with Pontonet. By having a better grasp of the cultural norms I believe that it will greater help me to have an advantage as a leader for this 3rd party management role I have accepted as part of my responsibilities. It is my understanding through research that Brazil’s business culture is much more stringent than the United States. In this paper it will be my intent to provide analysis and review the current business culture......

Words: 2714 - Pages: 11

Free Essay

A Cross-Cultural Comparison of Learning and Teaching Styles in Germany and Brazil, and the Influence of Cultural Values

...A Cross-Cultural Comparison of Learning and Teaching Styles in Germany and Brazil, and the Influence of Cultural Values With the globalization phenomena more present than ever in our societies, teachers and students have the chance to learn and experience different practices in education. It is easier nowadays to find students, and teachers too, from different parts of the world in a classroom. However, even with this more frequent contact, there are some important distinctions on the learning process and teaching styles between individuals from different cultures that would explain how these people act and interact with each other on the educational environment. The behavior of an individual, student or teacher, in a classroom may have much to do with the cultural background that this particular person comes from. Each society will think about education considering their own needs, and in this way their adopted systems and methods to train their students might differ from each other (Barmeyer, 2004). On this mindset, the present study will be conducted in comparative terms between a German student, who was interviewed by me, a Brazilian student, highlighting the differences and possible similarities in educational experiences in our home countries. In order to conduct these comparisons, I will use Hofstede’s cultural dimensions of Power Distance – referring to the power distribution in our societies - and Individualism vs. Collectivism – the degree of integration of......

Words: 3486 - Pages: 14

Premium Essay

Cultural Evaluation Bcom 275

...Cultural Evaluation If a comparison of the United States and Japan was done on mandatory health care for college students the comparison between these two countries would be quite different at this time. In the United States there are pros and cons to debate on whether a college student should be forced to carry health insurance. In Japan they have no choice but to carry health insurance. In the United States the whole mandatory health insurance issue for college students can be argued with “the United States is a free country and students have the right to choose.” Looking at it from this standpoint one has to think that every student that is a United States citizen at the age of 18 should have the right to decide if they want to carry health insurance or not. In Japan college students are enrolled in the Japanese National Health Insurance plan, also known as NHI. This plan is part of a Universal Japanese health care plan and all students are automatically enrolled in it as well as other individuals whose employers do not offer insurance. With this plan 70 percent of their health care is paid for. Japanese college students do not have the option to argue whether they want to carry health insurance or not. These same students are required to go for an annual checkup while attending college unlike the students in the United States. The annual insurance fee for Japanese students under the NHI is $110.00 a year compared to some universities in the United States......

Words: 518 - Pages: 3