Premium Essay

Csr: a Journey Towards Sustainability

In: Business and Management

Submitted By abhisheksdimt
Words 5107
Pages 21
“Corporate Social Responsibility: A Journey towards sustainability
Case Study on Ballarpur Industries Ltd.” in reference to Yamunanagar Plant”
*Ms. Shilpa Jain

**Mr. Abhishek Tripathi

Abstract
………………………………………………………………………………………………………………………………

CSR is not new to India; companies like TATA and BIRLA have been imbibing the case for social good in their operations for decades long before CSR become a popular cause. Inspite of having such life size successful examples, CSR in India is in a very nascent stage. It is still one of the least understood initiatives in the Indian development sector. Thus the situation is far from perfect as the emphasis is not on social good but rather on a policy that needs to be implemented. A lack of understanding, inadequately trained personnel, non availability of authentic data and specific information on the kinds of CSR activities, coverage, policy etc. further adds to the ineffectiveness of CSR programmes. But the situation is changing and CSR is coming out of the purview of ‘doing social good’ and is fast becoming a ‘business necessity’. The ‘business case’ for CSR is gaining ground and corporate houses are realising that ‘what is good for workers - their community, health, and environment is also good for the businesses. Present article focuses on the CSR with the case study of BILT (YamunaNagar Plant) as a concept and analyses the real life case study. Present paper is divided in to two parts.
First part gives the insight of CSR as a concept, current trends of CSR in India and Global
Standards on which CSR is implemented and Second part deal with the BILT
…………………………………………………………………………………………………………..
*Mrs. Shilpa jain (Asst. Professor) S.D. Institute of Management and Technology, Jagadhri. Email id: shilpajainsip@gmail.com MBA, MA (eco.), Ph.D(submitted). Mob. 9416453225
**Mr. Abhishek Tripathi (Lecturer)…...

Similar Documents

Premium Essay

Attaining Csr

...Responsibility (CSR) in a manner that generates significant returns to their businesses. Corporate Social Responsibility is the way companies manage their businesses to produce an overall positive impact on society through economic, environmental and social actions. Introduction Just as the Internet has triggered lasting change in the structures of industry and the ways in which industries can create value, the ubiquitous connectivity in place today has already caused an enduring shift in the relationship between an enterprise and its customers, employees, and partners. That’s because massive amounts of information – and opinions – about companies, their products and practices, are available in every part of the globe, every minute of every day. And because the Internet is now a place where people congregate to discuss and organize social actions, the balance of power between business and society has shifted toward society and away from business. So, with this increased visibility of corporate actions, customers’ perceptions of companies and their consequent purchasing behaviors are fundamentally changing. And because that means significant financial impact for businesses, CSR is no longer viewed as just a regulatory or discretionary cost, but an investment that brings financial returns. Our survey of 250 business leaders worldwide found that businesses are wasting no time in interpreting these implications and acting on them: When companies talk about CSR publicly,......

Words: 6470 - Pages: 26

Premium Essay

Csr and Sustainability

...responsibility (CSR) of Host Europe. Host Europe, like other organizations, recognizes the importance of corporate sustainability. They realize that they must address the issues of digital divide and green IT and they have made some advances in addressing this; however, they need to continue advancing their program and create a plan for greater improvements and expand their CSR program as well. It is important for Host Europe to advance their level of sustainability; however, it also presents a challenge for them as the CSR models, methodologies and priorities must be specific to their industry. The purpose of this paper is to provide insight to the resources that will assist Host Europe in creating and implementing a more comprehensive CSR program. This paper addresses the meaning of CSR and the obligation that Host Europe has to their employees, stakeholders, customers, environment and community in the way that they conduct business. An overview of a complete CSR engagement will be addressed, identifying opportunities for Host Europe to continue to advance their program. It will examine the opportunities that they have to be proactive and provide programs to address their economic, legal, ethical and social responsibilities. Host Europe has realized the necessity of addressing their needs by dedicating resources to the development of a broaden program, now they will explore how they can be proactive and not reactive in this pursuit (Hahn, 2010). A Complete CSR......

Words: 1233 - Pages: 5

Premium Essay

Chipotle Csr

...Colorado to an international chain with over 1500 locations today. There are countless example of various corporations that experience growth trends similar to that of Chipotle’s, however, as a result of the rapid expansion and gains in sales, most of these corporations tend to neglect their corporate social responsibilities (CSR). Chipotle, on the other hand, does not fall susceptible to this trend. Through a complete examination of Chipotle’s CSR initiatives and activities, as well as detailed explanations of Chipotle’s contributions to the three “pillars” of sustainable development, one is able to see that Chipotle is a leader and an innovator in its industry regarding the corporate management of ethical dilemmas and moral responsibilities. A thorough comparison with a similar corporation in the same industry, Moe’s Southwest Grill, Inc., provides further evidence that Chipotle places immense value corporate transparency and quality morals in addition to being a genuinely ethical and responsible corporation. Following the major comparison are explanations of possible underlying motives and “market nudges” leading Chipotle to participate in particular CSR activities. Lastly, a discussion of government initiatives and potential upcoming regulations has been included to indicate the possible future direction of every firm’s corporate social responsibilities. Does Chipotle contribute to every “pillar” of sustainable development (environmental, social and economic)? In......

Words: 6599 - Pages: 27

Premium Essay

Sustainability / Csr

...Global Context of Management. Assignment #3. Having read the article by Senge and Carstedt, do you think that in the topic of sustainability/CSR amounts to a revolution? To answer this question let us first define what revolution is. One of the definitions of this term is « a dramatic and wide-reaching change in conditions, attitudes, or operation». Given this definition I believe that Corporate Social Responsibility does amount to a revolution when it comes to the topic of sustainability for several reasons. Firstly, we observe following change in attitude – increasing transparency of corporations. Secondly, the conditions in which companies operate are changing taking into consideration phenomenon of prosumerism, when consumers are taking an active part in co-creating value of the product sand services they acquire. Thirdly, CSR introduces changes in operation not only of one company but the whole value chain. Let us take a closer look on these reasons. 1. Increasing transparency of corporations. As Senge and Carstedt have noticed, companies are experiencing increasing pressure of public and community attention to the way business operates in terms of its influence on the environment and society. We can observe it via different channels – PR, advertising, reporting. Through their PR activities companies underline their CSR policies. Even when they do not do it consciously, they have to address these issues when facing public critics in case of irresponsible......

Words: 686 - Pages: 3

Premium Essay

Coca-Cola Sustainability Ethic

...environment issue………………………………………………….…........6 CSR and Environmental Sustainability………………………………………………..8 Economic performance………………………………………………………………...9 Sustained competitive advantage………………………………………………….....10 Recommendations........................................................................................................12 References……………………………………………………………....13 Appendix A…………………………………………………………….14 Appendix B…………………………………………………………….17 Appendix C…………………………………………………………….18 Executive summary The Coca-Cola Company is the world’s largest non-alcoholic drinks company, controlling over 21% of soft drinks off-trade RTD volumes. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five non-alcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other Soft drinks company. In this report, we are working toward expanding our sustainability reporting on topics that are most important to Company and stakeholders. We include increased our discussion of stakeholder engagement, GRI & UN compact, Issues on social and environment, CSR and Environmental Sustainability, Economic performance, Quality of Management, Sustained competitive advantage and give some recommendations to help Coca Cola company to improve more sustainability goals.to We strive to focus our reporting and our efforts on our most material issues. However, we are working toward continuously improving our data......

Words: 2739 - Pages: 11

Premium Essay

Sustainability

...Business and Sustainability Write an essay on the following topic: Based on your personal definition of sustainability, how committed are organisations to sustainability practices? What changes in corporate strategy and policy are necessary in the journey to sustainable business? Illustrate your answer with examples. Introduction Conducting business in the global economy, enterprises are under more communities’ scrutiny on their operations (Dey & Sircar, 2012). Moreover, sustainability is considered as the focal point of enterprises in creating shareholder value, performing management practices (Epstein, 2008), instrumental to survival in an increased competitive environment (Eweje, 2011), and achieving competitive advantages (Galbreath, 2011). As a result, this issue draws much attention from a broad base of stakeholders, comprising of customers, communities, employees, governments, and shareholders (Hess & Warren, 2008; Eweje, 2011). However, how to employ sustainability has remained a challenge for business leaders (Epstein & Buhovac, 2010). Accordingly, sustainability is commonly executed “more coincidentally than with a clear strategy” (Baumgartner & Ebner, 2010, p. 77). To obtain a deeper understanding of the topic, this essay begins with exploring the definition of sustainability. Followed by which is the investigation of how committed organisations are. Thereafter, the way to incorporate sustainability in companies is examined. ......

Words: 2850 - Pages: 12

Premium Essay

Toward Sustainability

...Toward Sustainability The Roles and Limitations of Certification Final RepoRt June 2012 prepared by the Steering Committee of the State-of-Knowledge assessment of Standards and Certification Toward Sustainability The Roles and Limitations of Certification Steering Committee Mike Barry Head of Sustainable Business, Marks & Spencer Ben Cashore Professor, Environmental Governance and Political Science; Director, Governance, Environment and Markets (GEM) Initiative; and Director, Program on Forest Policy and Governance; Yale University Jason Clay Senior Vice President, Market Transformation, World Wildlife Fund Michael Fernandez Director of Public Policy and Global Partnerships, Mars, Incorporated Louis Lebel Director, Unit for Social and Environmental Research, Chiang Mai University Tom Lyon Director, Erb Institute for Global Sustainable Enterprise, University of Michigan Patrick Mallet (Steering Committee chair) Director of Credibility, ISEAL Alliance Kira Matus Lecturer in Public Policy and Management, London School of Economics and Political Science Peter Melchett Policy Director, Soil Association Michael Vandenbergh Professor of Law, Tarkington Chair in Teaching Excellence; Director, Climate Change Research Network, Vanderbilt University Jan Kees Vis Global Director, Sustainable Sourcing Development, Unilever Tensie Whelan President, Rainforest Alliance RESOLVE Staff Abby Dilley Vice President of Program Development Jennifer Peyser Senior Mediator Taylor...

Words: 62665 - Pages: 251

Premium Essay

Tata Csr

...have to rise over and above the profitability and take care of all those associated with their survival in the society directly or indirectly. This realization resulted into the concept of Corporate Social Responsibility (CSR). This research paper moves around developing an understanding about the corporate social responsibility (CSR), delving into its concept and finding out its scope taking the case study of the TATA Group under Mr. Ratan Tata who has exemplified the sense of responsibility towards the upliftment of common masses and protection of the environment and development of the nation. Keywords: Corporate citizenship, Corporate social responsibility, Employee, Productivity, Profitability, Society, Stakeholders. I. Introduction 1.1 Literature Review The concept of CSR originated in the 1950‘s in the USA but it became prevalent in early 1970s . At that time US had lots of social problems like poverty, unemployment and pollution. Consequently a huge fall in the prices of Dollar was witnessed. Corporate Social Responsibility became a matter of utmost importance for diverse groups demanding change in the business. During the 1980‘s to 2000, corporations recognized and started accepting a responsibility towards society. Corporate social responsibility (CSR) focuses on the wealth creation for the optimal benefit of all stakeholders – including shareholders, employees, customers, environment and society. The term stakeholder, means all those on whom an organization's......

Words: 6604 - Pages: 27

Premium Essay

Trends in Csr

...CSR LEGISLATION: DISRUPTIVE CHANGES IN BUSINESS & IMPACT ON RESPONSIBLE BUSINESS Abstract A recent news article which appeared in The Hindu paints a grim picture about how income is skewed in favor of the 1% of the population who control as much as 50% of the wealth of our country [1] These figures at the bare minimum point to the social inequity that prevails in the economic situation of our country (seen from a different angle, a reminder that Corporate Responsibility among Indian Business Houses has not matured or their participation in alleviating poverty has been minimal vis a vis government spending), validating the fact once again that the CSR legislation as enacted in the parliament, is indeed justified if not absolutely necessary, under Indian context. This happened despite impressive gains made by private sector financially leveraging the reforms in the ensuing years. It would also be not be inappropriate to conclude that such government oversight like the CSR legislation was required post 1990 reforms, which allowed more private sector participation and the role of Government diminishing over a period of time especially in social sector, when compared to pre 1990s period [2]. Government’s role becomes important in the new paradigm, wherein it plays the role of enabler instead of chief actor, making the legislative interventions like the CSR act, to sectors from which it has vacated. This drives the Companies to view CSR as a strategic goal, to be achieved by......

Words: 2025 - Pages: 9

Premium Essay

College Student Perception & Behavior Towards Sustainability Res

...Studies Spring 2014 College Student Perception & Behavior Towards Sustainability: Results of A Campus Survey Heather Sadusky Florida State University, hms10@my.fsu.edu Follow this and additional works at: http://diginole.lib.fsu.edu/uhm Recommended Citation Sadusky, Heather, "College Student Perception & Behavior Towards Sustainability: Results of A Campus Survey" (2014). Honors Theses. Paper 354. http://diginole.lib.fsu.edu/uhm/354 This Open Access Honors Thesis is brought to you for free and open access by the Division of Undergraduate Studies at DigiNole Commons. It has been accepted for inclusion in Honors Theses by an authorized administrator of DigiNole Commons. For more information, please contact libir@fsu.edu. THE FLORIDA STATE UNIVERSITY COLLEGE OF SOCIAL SCIENCES COLLEGE STUDENT PERCEPTION & BEHAVIOR TOWARDS SUSTAINABILITY: RESULTS OF A CAMPUS SURVEY By HEATHER SADUSKY A Thesis submitted to the Department of Geography in partial fulfillment of the requirements for graduation with Honors in the Major Degree Awarded: Spring, 2014 The members of the Defense Committee approve the thesis of Heather Sadusky, defended on April 18, 2014. Dr. Tingting Zhao Thesis Director Dr. Richard Feiock Outside Committee Member Dr. Jay Baker Committee Member Elizabeth Swiman Committee Member 2 College Student Perception & Behavior Towards Sustainability: Results of A Campus Survey Abstract: Today’s world of rapid......

Words: 8097 - Pages: 33

Premium Essay

Sustainability

...Among all stakeholders, recognition is focusing increasingly on the need for sustainable corporate practices, given pressing economic, social, and environmental problems on a global scale. By conducting business in ways that promote ecological health and human welfare, corporations increase value over the long term for consumers, shareholders and others for both current and future generations. Business students need to be familiar with, and committed to, principles and practices of corporate sustainability. This short essay outlines several sources in the literature on corporate sustainability provided by the following organizations: International Organization for Standardization (ISO); Price Waterhouse Coopers (PWC); Federal Reserve Bank of St. Louis; International Federation of Accountants (IFAC); Ernst & Young; and Association of Certified Public Accountants (AICPA). An annotated bibliography follows the discussion, highlighting articles of interest in corporate sustainability literature. Finally, figures provided in an appendix illustrate key concepts from the discussion. ISO 26000:2010 International Organization for Standardization * Headquartered in Geneva, Switzerland. A global consortium of experts in multiple aspects of quality-related standardization representing industry, nonprofits, government, healthcare, and academia. * Formulated by technical committees, standards are released after extensive review and a minimum 75% favorable......

Words: 3341 - Pages: 14

Premium Essay

Csr Practise of Grameenphone

...that organizations need to be managed in a socially responsible way for economic viability and long term sustainability. Therefore, the social responsibility of businesses has become an important part of today’s business agenda. The paper aims to investigate the corporate social responsibility of business: Grameenphone in Bangladesh and identify different Corporate Social Responsibility (CSR) activities of Grameenphone (GP). Secondary data collection methods were used to conduct the study. It can be concluded GP believe that sustainable development can only be achieved through long term economic growth and therefore, intended to deliver the best to the customers, business partners, stakeholders, employees and society by ‘being a partner in development. Introduction: Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. In response to it, the organizations around the globe are forced to wake up to the need for being committed towards Corporate Social Responsibility. Over the years this concept of Corporate Social Responsibility (CSR) has gained unprecedented momentum in business and public debate and has become a strategic issue......

Words: 5378 - Pages: 22

Premium Essay

Sustainability

...concept of ‘sustainability’ became a phenomenon that was widely embraced by many government agencies and corporations worldwide. The importance of sustainability has grown especially in the context of rising global competition and economic downturn with research indicating that 93 percent out of 800 global CEOs acknowledging the important role of sustainability in their companies’ success [Refer to Figure 1 and Appendix A]. (Gibson & Hassan 2005; Lacy & Hayward 2011) Figure 1 – Importance of Sustainability Issues to Business’s Future Success (Source: Lacy & Hayward 2011, pp. 350) Sustainability is a broad concept which can be defined as the long term ability of managing and maximizing practices to achieve positive outcomes while minimizing the negative impacts on future generations and their ability to achieve future needs. (Hitchcock & Willard 2009; White 2009; Crowther & Capaldi 2008; Henriques & Richardson 2004; Aras & Crowther 2008) The 1987’s Bruntland Report (Our Common Future), by the World Commission on Environment and Development (WCED), identified economic, social and environmental aspects as dimensions present in the concept of sustainability. (Crowther & Capaldi 2008; UN Documents 2011; Filho 2000) [Refer to Figure 2] This TBL reporting standard has been established to expand transparency of corporate reporting. (Mueller, Klandt, McDonald & Finke-Schuermann 2007) Figure 2 – The Elements of Sustainability (Source:......

Words: 2991 - Pages: 12

Premium Essay

Hr Role in Csr

...Strandberg Consulting MAY 2009 CSR and HR Management Issue Brief and Roadmap 2 ISSUE BRIEF AND ROADMAP OBJECTIVE • To understand the foundational elements that need to be in place to foster a high performance CSR (corporate social responsibility) organization and develop a framework or roadmap for firms wishing to become a high performing CSR organization. AT A GLANCE • Human resource professionals have a key role to play to help a company achieve its CSR objectives. Employee involvement is a critical success factor for CSR performance. Human resource managers have the tools and the opportunity to leverage employee commitment to, and engagement in, the firm’s CSR strategy. • High performing CSR organizations foster a culture of CSR and fully integrate CSR throughout their operations, rewarding and incentivizing CSR decisions and initiatives. • Employees prefer to work for organizations aligned with their values; thus, incorporating CSR into the employee brand can enhance recruitment and retention, particularly in tight labour markets. • CSR can be applied to the HR toolkit, resulting in a roadmap or pathway for human resource practitioners to follow who wish to contribute to the achievement of their organization’s sustainability and business aspirations, thereby improving social and environmental conditions locally and globally. CSR and HR Management Issue Brief and Roadmap 3 CSR and HR Management Issue Brief and Roadmap 4 CSR and HR Management......

Words: 9639 - Pages: 39

Premium Essay

Host Europe: Advancing Csr and Sustainability in a Medium-Sized It

...What would an even more complete CSR engagement look like? With the advancement of technology, organizations are looking for more ways to reduce costs and increase revenues. Pressure from employees, consumers, shareholders and the community to be more efficiently, publicly, and ecologically aware have contributed to more organizations going “green”. This not only involves paper or pollution waste, but Information Communications Technology (ICT) as well. No exceptions to the rule, ICT managers are faced with sustainable issues on how to collect, communicate, control, or salvage information electronically. According to Wright (2010), The Information and Communications Technology Industry has the “potential to impact society and the environment in a more positive than negative way, because of its impact on other industries, e.g. through smart buildings, smart grid, intelligent transportation and reduced transport as a result of electronic communications” (p. 39). Legislation at both the national and European levels is pushing for alterations to reduce risk by promoting improvements in recruiting, loyalty, brand differentiation and innovation. A more even complete CSR engagement would encompass a connection between social and environmental execution and financial execution. Vogel (2005) noted in his book that corporate social responsibility (CSR) should be about “more than going beyond compliance; it must also include efforts to raise compliance standards” (p. 171). ......

Words: 261 - Pages: 2