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Cross Cultural Essay - Email

In: Business and Management

Submitted By mrsfish
Words 393
Pages 2
To: Kelly Sinclair
Subject: Cross Cultural Communications
To: Kelly Sinclair, Events Manager
From:
, Communications Intern
Re: Cross-cultural Communications
Dear Kelly Sinclair,
In response to your request for specific information on diverse cultural communication in the countries in which we have continued relationships with I have selected Italy to be my national culture of focus. Thank you for the opportunity to broaden my understanding of this sensitive area in my upcoming career.
When travelling to Italy for business matters, there is one aspect that is regularly overlooked and considered to be of the utmost importance in Italian culture. This issue has become of very little importance in the United States as it is considered politically incorrect.
The topic in mind is personal appearance and is idealized in the Italian phrase 'bella figura' or good image which is more than just dressing well but encompasses the overall way you project your persona.(Kwintessential)
Italians tend to place a significant amount of importance on first impressions and will stand by those impressions. Manner of dress indicates social standing, level of education and professionalism. Italians dress very formally and conservatively in a high fashion and accessorized manner. Failure to do so yourself will immediately signify to an Italian that you are not a serious contender in their business realm. The personal appearance aspect of
Italian business culture is based in large part on the significance of personal relationships in the Italian business world.(Living in Italy) Business people are in Italy are very sensitive about how the company they keep affects other people’s perceptions of them. They will not be seen personally or professionally with a classless and unsophisticated individual. It is not uncommon for professional women in Italy to be complimented…...

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