Free Essay

Creative Industries Outcome 2

In: Business and Management

Submitted By silentsh
Words 608
Pages 3
Creative Industries: An Introduction
Assessment Task 2

There are a number of different types of employment available in the advertising and public relations sector of the creative industries.
When working within the advertisement section of a company, there is the possibility of working within account management. They have a key role in the development of the advertising campaign and are the people who are in charge of the relationship with the client. Strategic planning is another section. The role of the strategic planners is to represent the consumer within the agency. They are responsible for developing the key strategic insight which lies behind the advertising idea. Media planning and media buying are another two popular avenues in which employment is available within advertising. The job of a media planner is to map how to connect the consumer to the creative idea and take a brief from the client that highlights the message that they want to communicate to the consumer, while media buyers buy the “connections” between the consumer and the creative idea. The creative section of an agency is where the planning for an advertisement campaign happens. This is where the copywriters and art directors work. Creative services and production is where art and creativity meet commerce and reality and is where the advertisement campaigns are made and get paid for.

The responsibilities that you would have as a strategic planner would of course be to represent the consumer within the advertising agency. A strategic planner is in charge of developing the key strategic insight which lies behind the entire advertising idea. They need to get under the skin of the consumer and understand as much as possible about them. To achieve this they have to work closely with the client to research the market, use and commission quantitative data as well as more touchy-feely qualitative forms of research in response to the client’s brief. The final role of them would be to use the insights and information that they have gathered to write and present a strategy for the advertiser that takes the customer’s hopes, fears and behaviours into consideration. Key characteristics of strategic planners are curiosity, tenacity, lateral thinking, creativity, intellect, articulateness and numeracy.

In terms of public relations, there are two main ways of working within it. You can work for an in-house public relations department, whose job is to work exclusively for just one organisation, originating and implementing a public relations programme geared to that organisation’s management’s requirements. If you work in-house you will need to acquire an in-depth knowledge of your company and the market it operates in. The other way of working within is to work for a public relations consultancy. A consultancy is to provide a completely independent service to a number of different clients. If you work for a consultancy, you will need to be able to consider different accounts and learn quickly about a large number of companies and their markets.

Another way of becoming a part of the advertisement and public relations sector of the creative industries is to be self-employed. Self-employment is not for everybody though, as it comes with a number of major responsibilities. To even begin to consider self-employment, you have to have a number of, if not all of, these traits: self-starter, initiative, risk taker, accept uncertainty, disciplined, committed, diligent, energetic, creative, opportunity aware, realist, organised, multi-skilled. The benefits of being self-employed would be that you are the sole trader for the company so can be as co-operative as you want and there is no need to majorly rely on others.…...

Similar Documents

Premium Essay

Creative Thinking

...An analysis of research and literature on CREATIVITY IN EDUCATION Report prepared for the Qualifications and Curriculum Authority by Anna Craft March 2001 2 Contents Page Numbers 1.0 Introduction 1.1 Aims and purposes 1.2 Approach taken and areas covered 4 2.0 A summary of the research and literature on creativity 2.1 Historical overview 2.2 The early part of the twentieth century 2.3 More recent directions in creativity research 2.4 Lines of study stemming from the 1950s 2.4.1 Personality 2.4.2 Cognition 2.4.3 Ways to stimulate creativity 2.4.4 Creativity and social systems 2.5 Background to creativity in education 2.6 Broader claims for creativity in the curriculum 5-12 3.0 What do we mean by creativity? 3.1 Definitions or descriptions of creativity 3.2 High creativity 3.3 Ordinary, or ‘democratic’ creativity 13-15 4.0 The development of creativity in education 4.1 Research into the development of creativity in education 4.1.1 Comprehensive approaches 4.1.2 Educational approaches 4.1.3 Psychodynamic approaches 4.1.4 Humanistic approaches 4.1.5 Behaviourist approaches 4.2 Teaching approaches to developing creativity 4.2.1 ‘Creative cycle’ approaches 4.2.2 Single-strategy approaches 4.2.3 Multi-strategy approaches 4.2.4 System approaches 4.2.5 Overall pedagogic criteria approaches 16-22 3 5.0 Assessment and creativity 5.1 Recording and assessing creativity 23-24 6.0 Conclusions and key findings 6.1 High and democratic......

Words: 11902 - Pages: 48

Premium Essay

Mircoecoconomics 2 Wheeler Industry India Overview

...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Two Wheeler Industry ------------------------------------------------- A Microeconomic Analysis ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- By Group 8 ------------------------------------------------- Sarabjot Singh 12P043 ------------------------------------------------- Saurabh Mishra 12P044 ------------------------------------------------- Vineet Gupta 12P045 ------------------------------------------------- Swapnil Sheth 12P046 ------------------------------------------------- Shrey Tandon 12P047 ------------------------------------------------- Shrimoy Tripathy 12P048 Contents Introduction 3 Some industry trends of last 20 years: 4 1. Growth in Sales relative to the Real GDP 4 2. Personal Disposable Income 5 3. Petrol Prices 5 4. WPI of Two......

Words: 3015 - Pages: 13

Free Essay

English 2 Creative Essay

...The Ultimate Camp Trip based on a true story 2/17/2013 Kayla Baird One weekend, two best friends, Layla and Ashlynn, decided to go on a camping trip. It was going perfect, until in the middle of the night, when they heard the most horrific scream. Layla immediately jumps up. “WHAT WAS THAT?” “I..um…don’t know. Should we check it out?” “What do we have to protect us?” “I can call on Mina, my magical llama.” “Nooo….Ashlynn…just no. Here grab this twig, and I’ll take my pillow.” “What are you going to do with a pillow? Sing them a lullaby and make whatever that was fall asleep.” “Shut up.” In a crouched position, they headed for the woods. Somehow the friends sensed the scream came from that direction. As they were walking, Ashlynn spotted a blood trail then heard footsteps to the right of them. She grabbed Layla’s arm and pointed to the right. There was obviously something or someone walking. After a moment of silence, they decided to follow. Finally, it stopped. Layla and Ashlynn crept close enough to see what it was. It happened to be a grizzly bear. They ceased with fear. “I know you are there. You both fail at being sneaky.” Layla almost fainted. She whispered, “Did that bear just talk? It can’t be.” “Indeed I did, sweetheart.” “How can you talk?” Ashlynn demanded. “The same way you can, by opening my mouth. Humans are so naive to believe the conception that animals can’t talk.” Layla jumped back into the conversation. ......

Words: 715 - Pages: 3

Premium Essay

File Sharing and the Revenue of the Creative Industries

...File Sharing and the Revenue of the Creative Industries Introduction File sharing hosts, who provide online storage to share various files ripped from media like recorded music, films, and books, have been considered as a type of internet piracy that threatens the creative industries, including films, music, software, and books. (Van Eijk, 2011) However, after the shutdown of Megaupload, one of the most popular file hosting site, a series of ripple effect happened, causing several other file sharing hosts either deleted their files, or set up an access restriction. (Peukert and Claussen, 2012) It appeared to be an impact on the internet piracy and the revenue of the creative industries would go up — But it didn’t. According to Peukert and Claussen (2012), for example, the revenue of the film industry have decrease ever since Megaupload’s shutdown. The purpose of the essay is trying to analyze the relationship between the internet piracy via file sharing hosts and the revenue of the creative industries — how does the former interact with the latter — and a solution to resolve the declined revenue of the creative industries. Internet Piracy and File Sharing As its name suggests, “Internet Piracy” refers to manufacturing and distributing unauthorized copies, ie. “pirate copies”, on the Internet. (Panethiere, 2005) While the term “File Sharing” means to share a file with another person physically, such as storing and distributing a file in a CD, DVD, or a drive, or via......

Words: 1483 - Pages: 6

Premium Essay

Creative

...ugfgfhhjjkk hlklgfgfCreative Toys Case Creative Toys Inc. 1. If Inventory were to be written down in the 4th quarter instead of the 2nd quarter, it could cause the company to be compromised. One of the reasons that the allowance occurs in the 2nd quarter is because Browne realizes that it will make expenses appear too high, but, it will reduce the impact of the lack of future sales. However, if inventory were established in the 4th quarter, where they are expected to increase quite a bit, the transition would be easier. This is the reasoning behind Gurchick’s insistence of waiting for the 4th quarter. On the down side, if sales do not increase as expected, the company would be in substantial trouble. They will have a great deal of over stated income, which will be caught by auditors. They will make adjusting journal entries for this, which will decrease net income. If this decrease is too substantial then the books will be in the negative. Browne understands that the Chatter Chick was over produced, and is prepared to deal with the consequence. Gurchick prefers to take a gamble and hope for the best. 2. The corporate culture at Creative Toys is probably quite tense at this point. With Browne and Gurchick disagreeing over the course of action, the employees at this point are most likely wondering what the outcome of the decrease in demand will be and whether the company will be able to make it through this. I think that everyone is probably quite worried and tense at......

Words: 355 - Pages: 2

Premium Essay

Hnc Business Mangement Human Resource Management Learning Outcome 2 & 3

...employees, staff could utilise a specific program for leave requests and absence notifications, handle expenses claims, monitor workflow, manage business processes, contain a document repository of human resource policies and procedures accessible to all staff members, training and development plans and provide internal communication tools such as an instant messenger system. A finance assistant would oversee finances within the human resource department, ensuring there is adequate funds for future training and special leave pay. SHRM human capital bench marking study suggest a business with 250 to 499 members of staff should have a ratio of 1.7% members of staff in a HRM department. There are 6 positions described making a total of 2% ratio of the total members of staff, however several of these positions could be fulfilled by a single member of staff bringing down this total staff ratio, for example the employee advocate and functional expert positions could be covered by one member of staff providing they have adequate qualifications for this. Having 5 members of staff in the human resource function would bring the ratio down to 1.6%. Human resource responsibilities left to senior managers would be fewer than before which is beneficial as concerns have been raised surrounding time constraints as they are unable to both deal with human resource issues as well as their general day to day tasks as well as concerns that they are ill equipped to resolve issues of a......

Words: 1513 - Pages: 7

Premium Essay

World Economics Outcome 2

...World Economics – Outcome 2 Dionne Rendall Question 7 The UK balance of payments are made up of; * The financial account balance * The capital account balance * The current account balance The financial account balance takes account of the sale of assets and purchase of them, i.e. loans, property, bank deposits and cross-border exchanges. In relation to the capital account balance it consists of the monetary values relating to the transfer of ownership of things such as land, and records the outflows and inflows from people that are selling abroad and purchasing. The current account balance is made up of the balance of trade in goods, the balance of trade in services and the income balance and the current transfer balance. Collectively they show the money spent by a country on exports and the amount they have spent on imports, in regards to the UK they are exporters and importers of holidays and education. Question 8 Looking at the current balance from 1980 to 1920, it is clear that the UK has had a significant increase in the value of goods they have been able to export which enables them to be seen as a large contributor to the market. Due to the Global Financial Crisis of 2007-2008 this accounts for the lowest figure to date for the UK’s balance of trade in goods and services of -£36,733. There has been an increase of 859.6% between 1997 and 2012 of the quantity of oil imported to the UK, as oil is a necessary fossil fuel it is a necessary......

Words: 639 - Pages: 3

Premium Essay

Creative Industries in the Uk

...BEYOND MAPPING – UNDERSTANDING CREATIVE INDUSTRIES. The case of UK Author: Vusal Baghirov E-mail: vusal_baghirov@yahoo.com Mobile: +37060491037 Supervisor: Jekaterina Kartasova Mykolas Romeris University Faculty: Social Technologies Table of contents I. Introduction 1.1. Introduction to research problem. 1.2. Research question. 1.3. Relevance of study. 1.4. Structure of the research work. II. The economy. The creative sector and its spatiality: the case of UK 2.1. Defining Creative Industries 2.2. Characteristics of Creative Industries 2.3. Nature of Production and Provision of Goods and Services 2.4. Creative Industries Employment 2.5. Urban Environments and Creative Industries 2.6. The culture-economy nexus 2.7. The creative sector as a production system 2.8.1. Local production clusters for global distribution networks 2.8.2. High rate of new business creation 2.9. The spatial dimension of the cultural production 2.10.1. The concept of cluster 2.10.2. Types of cluster 2.11. The creative economy as part of the knowledge economy Conclusion Reference list Introduction Creative industries are now more and more promoted as an important component of the “new economies”, which will drive the future economic growth. The economic development debates have now shifted from discussing countries to most often seeing urban areas as the drivers of countries economies and a blooming creative economy is frequently named among necessities ...

Words: 9464 - Pages: 38

Free Essay

Fin 419 Week 2 Team Assignment Financial Outcomes Paper

...FIN 419 Week 2 Team Assignment Financial Outcomes Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/fin-419-week-2-team-assignment-financial-outcomes-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Week 2: Financial Outcomes Paper – Wal-Mart Financial Initiative Wal-Mart, a fortune 500 company, has thousands of stores in many countries around the world. Michael T. Duke, President and Chief Executive Officer of Wal-Mart Stores, Inc. expresses one financial priority of Wal-Mart as growth. Growth: We will continue to grow around the world. We have many opportunities to grow by opening new stores, entering new markets, making acquisitions, integrating online channels, and developing new, innovative formats to allow people to experience the Walmart brands (Wal-Mart, 2010). Herein, Wal-Mart’s growth initiative, three potential financial outcomes, including decreased sales, increased sales, and no change in sales, and an evaluation of the most likely outcome will be discussed. Financial Outcome: Decrease in Sales Wal-Mart’s growth initiative is spawned by the company’s potential in untapped markets. On January 31, 2010, Wal-Mart had 4,300 stores in the United States alone (Wal-Mart, 2010). According to Wal-Mart (2010), “the company [has grown] more than...

Words: 5644 - Pages: 23

Premium Essay

Unit 2: Finance in the Hospitality Industry

...UNIT 2: FINANCE IN THE HOSPITALITY INDUSTRY Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand sources of funding and income generation for business and services industries Funding: sources eg retained profits, loans, banks, investors, small business schemes, franchise, hire purchase, sponsorship, lease schemes, creditors, debt factoring Income generation: methods eg sales, commission, sub-letting, sponsorship, grants, tracking mechanisms LO2 Understand business in terms of the elements of cost Elements of cost sales; materials; consumables; labour; overheads; capital; gross and net profits; discount costing Selling prices: product and service costing; formula to achieve a specific gross profit percentage; differential gross/net profit margins; marginal costing; effect of competition; freelance; commission; peak/off-peak trading Control of stock and cash: methods eg storage, purchasing, cash, security, reconciliation, stock-taking Taxation: income tax; Value Added Tax (VAT); corporation tax; schedules; rates; personal/capital allowances; post-tax profits, implications LO3 Be able to evaluate business accounts Trial balance: source; structure eg summary of accounts from sales, purchase and nominal ledgers Final accounts: types eg sole trader, partnerships, limited company, trading account, profit and loss account, balance sheet, adjustments for depreciation, accruals, prepayments, bad debt provision; format eg vertical, double-entry,...

Words: 835 - Pages: 4

Free Essay

2 Wheeler Industry of Brazil as an Opportunity

...Internationalisation of Indian Two Wheeler Industry The aim of the report is to identify and analyze opportunities available for Indian two wheeler automobile companies, Bajaj AUTO, in Brazil. The two wheeler industry has its dominant presence since 1955 worldwide. Two wheeler markets is noticing a continuous upsurge in demand and thus resulting in growing production and sales volume. The demand of two wheeler industry depends mainly on economic stability and average income levels of the country. New innovations and advancements in technology further adds to its growth. It is a high level segment market, increasing at a rate of 8% per annum. Bajaj is a major player in two wheeler industry in India. It is world’s fourth largest two wheeler manufacturer and is well known across several countries with operations sprawling in Latin America, Africa, Middle East and South East Asia. Brazil promises to be an attractive opportunity for expansion of Bajaj and spread its foot print in South American market. Brazil is a part of famous acronym, BRICS, and is one of the major emerging economies in world. Brazil GDP by Nominal is expected to be 1.9 Trillion $ and 3.5 Trillion $ in terms of purchasing power parity. The size of two wheeler industry of Brazil is 2 million units. Brazil two wheeler’s industry is dominated by Honda, which constitutes 81% of market share of two wheeler industry. Brazilian automobile market is known to be different for its specially designed engine, flex......

Words: 438 - Pages: 2

Free Essay

Key Concepts Creative Industries

...providers such as Bell and Telus also offer cable television, which is being threatened by these new online services since people are often using their phones or on their computers. The data caps would therefore limit people’s time on the internet, forcing them to stick to cable television for entertainment purposes. This introduces the anti-competitive nature of Canada’s telecommunications sector. This is one of the biggest challenges facing Canada’s internet industry, and one that is unfavorable in any liberal pluralist community. The oligopoly of Canada’s telecommunication sector is directly translated into the wireless service. This is because the big companies that control Canada’s media are the same incumbent Internet Service Providers. For a country and economy as big as Canada, only having Telus, Rogers and Bell as the main contenders shows how concentrated the wireless service is. This can be attributed to poor policy making (Centre, 2014). Policies that were set up to protect Canada’s telecommunication industry from foreign involvement and help the country maintain its sovereignty have had the negative effect of discouraging foreign investment (Corkum, 2014). This negatively affects competition because the only companies that would have the network facilities and financial power required to challenge the Big Three would be other large foreign corporations . The Telecommunications act in particular, before amendments in 2012,”precludes foreign takeovers by requiring......

Words: 579 - Pages: 3

Premium Essay

The Outcome

...theorizing. Critical thinking is fundamental to achieving the primary goals of the radiologic sciences. It is not a technique to be learned, but a process or frame of mind that includes cognitive and affective domains of reasoning. Critical thinking is that mode of thinking about any type of subject, content or problem in which the tinker improves the quality of ones thinking by skillfully taking charge of the structures inherent in thinking and imposing intellectual standards upon them. You must raise questions, solve problems, gather and interpret relevant patient information, have open minds, and communicate effectively. These are characteristics of an individual who can think critically, these goals are tied to improve patient care outcomes and health care reforms efforts. Procrastination was negatively related to self-efficacy and self-esteem, and self-efficacy was positively correlated with self-esteem. (Jian-Feng, T., 2015, 7.) Confirmatory factor analysis (CFA) and the analysis of the mean-level differences revealed that procrastination is domain specific, but not extremely so. (Klingsieck, K., 2013, 13.) Procrastination is o form of temporal self-regulation failure that reflects a type of disjunctions between the present and future self. (Sirois, F., 2014, 10.) In a workplace procrastination leads to a lower level of career advancement. (Skowronski, M., & Mirowska, A., 2013, 7.) There are two types of procrastination, there is passive and active. (Eun......

Words: 2836 - Pages: 12

Free Essay

The Creative Industries and Scottish Film.

...The Creative Industries and Scottish Film. With its exquisite landscapes, monumental architecture, and breath-taking coastlines, it is no wonder Scotland has always been such a powerful draw to film makers and producers alike. The Scottish film industry has grown from strength to strength in recent years. Arguably putting itself on the map in the nineties with films such as Braveheart (1995) and Trainspotting (1996), Scotland now lends its locations to multimillion-pound productions such as Skyfall (2012), The Dark Knight Rises (2012), Sunshine on Leith (2013) and The Railway Man (2014) as well as TV productions including Game of Thrones (2011) and Outlander (2014). To what extent have Scottish films such as Braveheart and Trainspotting impacted on the tourism industry and given their contrasting portrayals of the Scots, does one hinder tourism more than the other? Can we say whether or not there is a distinct notion of ‘Scottish national identity’ and if such a concept exists to what level is it illustrated in Scottish film? Has the Scottish film industry had an impact on the political landscape in Scotland since it was devolved in 1998? Finally given the effects of Scottish film in Scotland, what has the government put in place in order to develop the industry further? Scotland has produced many world renowned films over the last two decades and has had a large impact on the creative industries in Scotland. It has long retained a certain romance which frequently......

Words: 5642 - Pages: 23

Premium Essay

Mpo Outcome 2

...working conditions help motivation but they need to be stacked with satisfied Physiological, Safety (Security), Social and Esteem needs. This is also shown in Neil Brown section where he would give Jack the autonomy and flexibility to decide how projects should be carried out also once a project was up and running Jack would attend management meetings with clients to discuss the project planning and development. Following this Jack encouraged the rest of the team offer and share project design suggestions and how work should be carried out. So as Jack is being encouraged by Neil he too is bringing everyone together to work as a team. Everyone in Neil’s team also work in the same office, and will enjoy refreshments after work on a Friday. 2. Using John Adam’s theory of Equity and Lock’s Goal theory I will describe situations within the organisation. Adam’s theory said that people value fair treatment and as they embrace this it keeps them motivated their output is far more productive. It explains that “Equity” in the workplace is based on the appropriate ratios of inputs and outputs. Referring this to the Barbour Brown Engineering Ltd case study Jack and his technicians all sit in the same room which is encouraging for team morale. They all share ideas and suggestions therefore everyone in one way or another is involved and has an input and as a result they are work as a successful cohesive unit. This is supported as David can be quoted saying “They did get through......

Words: 1038 - Pages: 5