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Corporate Analysis of Xo Group, Inc.

In: Business and Management

Submitted By Roonie3
Words 9446
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Executive Summary XO Group Inc. is an internet based lifestage media company. XO Group has four flagship brands and each brand is specific to a particular market. The Knot and Wedding Channel are focused on the wedding industry. The Nest is dedicated to the home environment. The Bump is focused on family planning. XO Group provides services to couples who seek advice and information on planning lives together; from the wedding to their first baby and everything in between. XO Group’s professional staff ensures goals are being met and customers are satisfied. Throughout the company’s life, XO Group continually pursues new opportunities to stay ahead of their competitors and hold their place at the top of the lifestage media industry.

Table of Contents Page No. | Executive Summary………………………………………………………………. | 3 | Table of Contents…………………………………………………………………. | 4 | List of Tables……………………………………………………………………... | 6 | List of Figures…………………………………………………………………….. | 7 | Section 1: History of Company………………………………………………….... | 8 | The Beginning…………………………………………………………………. Getting Bigger…………………………………………………………………. The Nest………………………………………………………………………... Merging Two Companies……………………………………………………… Stepping Into The Baby Market……………………………………………….. XO Group Inc.…………………………………………………………………. | 8 9 10 11 11 13 | Section 2: Company Mission……………………………………………………... | 13 | Section 3: Stakeholders…………………………………………………………… | 15 | Section 4: Governance Structure………………………………………………….. | 17 | Management Team…………………………………………………………….. Board Of Directors……………………………………………………………. Audit Committee………………………………………………………………. Compensation Committee……………………………………………………...…...

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