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Company Case Study 4

In: Business and Management

Submitted By jackieski
Words 310
Pages 2
1. When reading and analyzing Meredith’s marketing information system I considered a strengths and weaknesses in the internal environment of the company. The major strength was that it is a massive database. Another strength that stood out was how in-depth the information about customer preference there was which is to create a good relationship with the customers and to continue establishing their changing needs and wants. I also thought a strength in Meredith’s company that they can sell research for profit. The main weaknesses in the marketing information system is that the company growth depends on customer preference which mean it could be unstable.

2. Yes, in my personally opinion I think that impersonal data points results in meaningful relationships. In the case study Meredith stated example that made me believe that her marketing research can tell more about a client than their friends or family could. I think this method Meredith is using is efficient and that studying and offering what people want leads to loyalty.

3. Yes. Meredith’s marketing information expertise transfer into other media and products for examples websites, television stations and cable programming BHG.com, Parents.com, DivineCaroline.com and FitnessMagazine.com. The magazine publisher transformed to the creator of content delivered to women whenever, wherever and however they want social networking.

4. Since the company is still heavily rooted in print, I believe that Meredith’s company future is going to lead to flat revenue, and having to have extensive marketing information systems.

5. My recommendations to Meredith’s executives would be to continue innovating, creating radio talk shows, and consumer blogs. I think it would be beneficial if their were contests with women creating videos discussing which Meredith Corporation brand they love and utilize most…...

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