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Cohesion Case Study

In: Computers and Technology

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CIS 500: Information Systems for Decision Making
Candise O. Sandiford
Strayer University
Prof. Eve Yeates
November 6, 2011

Cohesion Case Study for Broadway Cafe

2
Table of Contents
Abstract............................................................................................................................................3
Part I: Porter’s Five - Force Analysis..............................................................................................4
Part II: Creating an e-business strategy...........................................................................................7
Part III: Consideration for M-Coupons...........................................................................................9
Part IV: Online Virtual Customer Relations...................................................................................11
Part V: Outsourcing.......................................................................................................................13
Conclusions......................................................................................................................................?
References......................................................................................................................................??

3
Abstract
As Mom and Pop restaurants and cafes continue to be on the rise, many times they find themselves trying to stay competitive with other franchises in the business. As with the Broadway Cafe, established in 1952, trying to maintain its competitive spirit proved to be somewhat of a daunting task. With it being family owned, it had the heart and soul of comfort. That may have been one of the reason’s that it kept it’s loyal customers. That that the ownership has been transferred to me, it would be my duty…...

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