Free Essay

Business Stuff Yayy Fun Times

In: Business and Management

Submitted By koffmakris
Words 724
Pages 3
Tutorial Exercise Five: Segmentation and Target Markets DUE DATE: in Tutorial #6, Week 8
Name: ___Kristina Koffman______ Student ID: _300333972_______
Assignment Product Category: ______Ice cream____ Brand /Company: ___Tip Top______ 1. Using appropriate segmentation bases e.g. demographics, geographic, lifestyle, ethnicity, values, opinions and interests (and any others you may wish to use) describe the current target market(s) of your company; (2%)
Target market: families/children Describe the (or one major) current target market of your company/brand /product on the bases of these segmentation tools | Company: Tip Top | Brand/ Product: | Demographics | Age: Tip Top’s target market is mainly children. This can be seen by how they designed their layout design for each product. Most of their product is very colorful and action packed, which appeals to most children. They also priced their products where even a young children could even spare the expense.Income: Tip Top’s broaden themselves by targeting families of all incomes with its reasonable prices. An average family in New Zealand in 2014 is earning apromixately $80,000 a year, which means ice cream loving families can afford a sweet treat once in awhile such as the brand Tip Top.According to a post on Dominin Post, it confirms that ice cream accounts for $1 of every $44 spent on food within New Zealand households. | Geographic | -Tip top is based in New zealand, where it is known thatNew Zealanders are among the highest per capita consumers of ice cream in the world. This could be due to the summery vibe New Zealand gives off. | Lifestyle | Family size: Depending on family sizes will effect their lifestyle. Larger families mean higher spending cost, therfore to save money some families flock towards deals or familly sized meals/treats. Tip Top brand associates with families whether they are small or large. | Values | Traditional family values: Values within a family can range from treat others as you want to be treated to the simple rule of sharing nicely. With that Tip top’s offers 1.6 and 2 liters tubs of ice cream, which is more than enough a large or small family. A family would want to enjoy a sweet yet affordable treat that the whole family can share. With so many flavours of ice cream, Tip Top can definetly have something for the whole family to enjoy. | Opinions | Tip Top gains a favourable opinion of themselves due to successfully fulfilling the wants of consumers. | Interests | | Other(s)
(please specify) | |
2. Using a Market Development approach, i.e. the company wishes to market the same products to new markets, in one paragraph of 100 words or less (about 8 lines), describe at least one new target market segment your company should pursue. (4%)
Make sure you consider whether the size of your chosen target market is large enough to be of benefit to your company and how your company can offer value to the new target market.
New Target Market
Fast food Market.
A wonderfull new market that Tip Top can indugle in is the fast food market. The company Tip Top may benefit from supplying their product to fast food chains, who will in turn offer the product to their customers. This would be a new way for consumers to access their favourite summery treat, while eating their delicious meal. It may even be possible to incorperate their product in with that of these fast food chains in an effort to create an entire new product and split the profit. Overall, there is potential profit for Tip Top if they consider expanding themselves to the fast food market.

New Target Market
Fast food Market.
A wonderfull new market that Tip Top can indugle in is the fast food market. The company Tip Top may benefit from supplying their product to fast food chains, who will in turn offer the product to their customers. This would be a new way for consumers to access their favourite summery treat, while eating their delicious meal. It may even be possible to incorperate their product in with that of these fast food chains in an effort to create an entire new product and split the profit. Overall, there is potential profit for Tip Top if they consider expanding themselves to the fast food market.

Tutorial Exercise two – Macro Environmental Analysis 5%. Hand in Tutorial Week _______.



Similar Documents

Premium Essay

Real-Time Business Intelligence at Continental Airlines

...Case Study One- Real-Time Business Intelligence at Continental Airlines Real- time data warehousing works with Continental's strategies and plans through providing the best service possible to its customers. Continental had the goal of getting people to their destinations on time and with everything that they were traveling with. Real-time data warehousing helps to track the flight information, connection information, and passenger information in order for the company to be effective and for the passenger to have an enjoyable flight. With the fast paced environment of society and businesses today, the real-time data warehouse is the most efficient method of information travel for the company to use. At the click of a few keys, anyone with access is able to find information about connecting flights, passenger information and also problems that the passenger might run into with their flights. The real-time data warehousing was able to address the problems with airline reservations and connection people to other airlines for flight transfers, this makes things easier so the airline is able to see where each customer is going and the service that they need to provide to that customer to get them to their location on time with the least amount of glitches as possible. This feature also tracks passenger information such as all of their demographics and also tracks any disturbances that they might have had on a flight before so that the airline can work to avoid......

Words: 625 - Pages: 3

Free Essay

Fun Fun Fun

...FUN UNLIMITED PACKAGE! Step out and have Fun on an Eco-farm…….. Rolling Hills Farm near Kanakapura, located 45 kms from Bangalore in Devarahalli Village, near Maralvadi in Kanakpura Taluk offers an exciting farm-stay and a great outdoor experience on a coconut farm. Set against a range of rocky hillocks, the farm has a petting zoo for kids and wide open spaces for youngsters to play games and dabble in adventure activities. Run by the professional team that offers an amazing wilderness & adventure experience at Riveredge Paradise Resort at Karwar for close to a decade, Rolling Hills offers families and youngsters a great day out to recharge. Day Package: Cost of a FUN UNLIMITED day trip package (8:00 AM to 6:00 PM). * Rs. 1500 per adult (12 years and above) * Rs. 750 per child (Ages 5-12) * Ages 5 and below – free food, but no adventure activities are included in this package. Package Includes: * 1 Buffet Breakfast, 1 Buffet lunch,1 Tea with cookies & snacks * Use of Archery equipment with instructions. * A trek to nearby rock for Rock-climbing/ Rappelling with instructions. * 2 rounds of the track on the All Terrain Vehicle (ATV) * Unlimited use of outdoor sports equipment like darts, badminton, cricket and volley ball. * Feeding and petting of farm animals. * Any other Adventure Activities are not a part of this package and will be charged extra if used. Note: All other expenses of......

Words: 437 - Pages: 2

Premium Essay

Business and Accounting Related Stuff what was the biggest bank failure in history. In fact, by September 17, 2008, more public corporations had filed for bankruptcy in the U.S. than in all of 2007. These failures caused a crisis of confidence that made banks reluctant to lend money amongst themselves, or for that matter, to anyone. The crisis has its roots in real estate and the subprime lending crisis. Commercial and residential properties saw their values increase precipitously in a real estate boom that began in the 1990s and increased uninterrupted for nearly a decade. Increases in housing prices coincided with the investment and banking industry lowering lending standards to market mortgages to unqualified buyers allowing them to take out mortgages while at the same time government deregulation blended the lines between traditional investment banks and mortgage lenders. Real estate loans were spread throughout the financial system in the form of CDOs and other complex derivatives in order to disperse risk; however, when home values failed to rise and home owners failed to keep up with their payments, banks were forced to acknowledge huge write downs and write offs on these products. These write downs found several institutions at the brink of insolvency with many being forced to raise capital or go bankrupt....

Words: 319 - Pages: 2

Premium Essay

Conducting Personal Business on Company Time

...Midterm Conducting personal Business on Company Time Business 323 Professor Christine M. Seymour 26 March, 2013 With increasingly demanding jobs and workloads increasing in quantity, add to that a limited time in employees’ schedules, a lot of personal business and personal errands are now being run from the comfort of the office during company time. This is an observation that has been made by both employer and worker and has been embraced to some extent, though other employers have decided to punish the culprits perpetrating the development. In this exposition, the causes and in general, the above topic as a whole will be expounded. The workplace has become so hectic these days that workers find it hard to lift their fingers off their work stations and work areas. It has become so demanding to the extent of workers taking some unfinished assignments home in the evening after a long day’s work. Though it started as some isolated case, it is now commonplace to find employees carrying huge diaries and paperwork back home to complete the task away from the office. In her article Paul (1998) gives the example of Arlene Price, a Systems Analyst by profession. The individual attests to the above fact by saying that in her view the difference between work tine and her own time has become blurred to the extent that she can freely walk out of the office and majestically stride towards the massage......

Words: 2337 - Pages: 10

Free Essay

Stuff I Do for Fun be it. People do different things for fun, and so do I. I may not be too different but the things I like aren't in the same taste as everyone else. For one thing, I enjoy video games a little too much. Believe it or not I can play video games literally all day long. I've been grounded for obsessive gameplay. But that's something I love to do for fun. And again, not everybody is the same, not everyone is not like me. Games I like to play are mostly action; fast paced action. But I also enjoy the good old adventure game or role playing game. With action games it's usually the typical ones like Call of Duty and Darksiders 2. But a good game I will never get tired of is The Legend of Zelda. Another thing I do for fun is read. This is usually a back up for my playing video games. When I say that I mean if I am grounded or nowhere near any video games, I enjoy my time with a good book. I'm a guy and most people find this feminine but I enjoy reading a good romantic novel every once in awhile, but I usually go for science fiction or fantasy fiction. But for me the book always has to have a little bit of drama in it or else I can't read it. Novel series that I read and really enjoyed would be The Vampire Diaries, Harry Potter, and Eragon. One thing that I prefer to do over everything else is to spend time with my friends and my girlfriend as well. Friends are always a good way to spend time. Friends won't always be there for you I will admit......

Words: 438 - Pages: 2

Premium Essay

Real Time Business Intelligence

...Communications of the Association for Information Systems (Volume13, 2004) 177-195 177 BUSINESS INTELLIGENCE Solomon Negash Computer Science and Information Systems Department Kennesaw State University ABSTRACT Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision makers. The objective is to improve the timeliness and quality of inputs to the decision process. Business Intelligence is used to understand the capabilities available in the firm; the state of the art, trends, and future directions in the markets, the technologies, and the regulatory environment in which the firm competes; and the actions of competitors and the implications of these actions. The emergence of the data warehouse as a repository, advances in data cleansing, increased capabilities of hardware and software, and the emergence of the web architecture all combine to create a richer business intelligence environment than was available previously. Although business intelligence systems are widely used in industry, research about them is limited. This paper, in addition to being a tutorial, proposes a BI framework and potential research topics. The framework highlights the importance of unstructured data and discusses the need to develop BI tools for its acquisition, integration, cleanup, search, analysis, and delivery. In addition, this paper explores a matrix for BI data types......

Words: 8282 - Pages: 34

Free Essay

Fun Stuff Yay

...try to ignore the pretty ugly flames that prickle our heart at times; we are all here, as always, to celebrate the New Year together. My mom and I are always there for each other. She calls me by the name, Jessica, as we are old friends. Even though time has aged my mom, she still remains in her teenage world. It’s always the same: The start of dusk and the lights livelier than ever before, announces the arrival of New Year. My mom sits impatiently, one hand holding the remote, the other waving us to come, like the force of the wind shoving us forward, in the coziness of the room. As I look around, the traditional annual New Year show is playing, the scent of hot pot still lingers in the air but a whole new pile of snacks and drinks are piled chaotically on the table. The Chinese decorations are full with symbols of Chinese zodiac, posters of a girl and a boy holding a scroll that says, “ Happy New Year!” , and symbols of lucky reds flooding everywhere in our home, messy but beautiful. When the Danish cookies , chips, plum candies, fruit cups, beef jerkies, are halfway gone, time is also narrowing to New Year and the host starts counting down to midnight. We all chant with the host until the number zero is said and we all rush to the windows as the fireworks crackle, pop and fizz while the multi- colored fireworks splash through the sky and gleams under the dark. We watch the rare sight for a long period of time as the enthusiasm gradually grows. When the last of those......

Words: 642 - Pages: 3

Premium Essay

Fun Times

...principles primary premise of CRM is that it does not matter where or how the loss occurs; the result is the same: decreased readiness, combat power, or mission effectiveness. there are five basic principles that provide a framework for implementing the CRM process. CRM is an integral part of mission and operation planning, preparation and recovery. it is not a separate add-on process. integrate into all phases of missions and operations. decisions about risk must be made at the appropriate level in the chain of command. commanders are required to establish and publish approval authority for decision making. this may be in a separate policy, specifically addressed in regulatory guidance, or it may be addressed in the commanders training guidance. approval authority for risk decision making is usually based on guidance from higher headquarters. army operations especiallu combat operations are inherently dangerous and complex. accept no level of risk unless the potential gain or benefit outweighs the potential loss. commanders, leaders and individuals can control risk and make informed decisions to balance that risk against mission benefits by integrating CRM into decision making missions and daily operations. protect soldiers at home and deployed. The Army intends to eliminate sexual assault in particular, and will work to change the Army culture in which it occurs. Missions that have unavoidable risks that may result in fatalities or injuries cannot always be avoided. do......

Words: 293 - Pages: 2

Premium Essay

Team Fun

...Case Application 2: TEAM FUN! Kenny and Norton own TEAM FUN!, a medium-sized company that manufactures and sells sporting goods and equipment. They are watching a CROSSKATES video about cross-country roller skates in the LOUNGE. Norton says, “I don’t know. This stuff looks dangerous! What do you think? Remember that bungee-jumping thing we tried?” Kenny responds, “Edna was out a long time with that knee problem. She sure is a good sport. Keith said we were lucky not to get sued for that. Do you think employees could sue us if they are hurt on product-test assignments?” “Let’s ask Tony,” Norton suggests. “That guy you hired as— what did you call him—director of human resources?” Kenny smiles broadly, “Yep. He sure seems to be busy. He’s pulled together all that paperwork for insurance and retirement that Edna used to handle and named her compensation and benefits manager.” “He wants to send Joe and Eric to a supervisor’s school for work scheduling, job team assignments, and project management,” Norton adds. “He started those picnics by the LAGOON for people to talk about work conditions and issues.” Kenny asks, “Do you think we should let him hire a full-time secretary? I thought Edna could do that, but Tony said she has a full plate. Did you tell him to do that employee bulletin board he tacked into the Web site?” Norton shakes his head no. “Me neither,” Kenny muses. “Wonder why he did that? Guess we’d better talk to him.” Questions: 1. Which of the......

Words: 309 - Pages: 2

Premium Essay

Fun Times

...without prior consent under specified circumstances, provided that the provider obtains written consent from the individual as soon as practicable("H.r.1709 - Stop Taking Our Health Privacy (stohp) Act Of 2003", n.d.). Declares that a CFR section dealing with uses and disclosures for which an authorization is required shall be construed and applied so that an authorization shall be invalid unless it meets specified criteria, including that it describes the specific marketing uses and disclosures authorized("H.r.1709 - Stop Taking Our Health Privacy (stohp) Act Of 2003", n.d.). At the federal level legislation is always working to provide protection of Electronic Medical Records. Medical information must be protected at all times from secondary users and HIPAA is designed to accomplish this. To further protect patient information from secondary users HIPAA should be amended to eliminate second and third party access. H.R. 1709 was passed as a attempt to prevent the access to records by secondary users. It also gives patients the ability and option to place restrictions on who their information is disclosed to. Many patients have avoided seeking medical treatment because of fear of their information being shared without authorization but improved access and quality of care can be achieved as well with additional Federal legislation and further amendments to HIPAA protecting the doctor-patient relationship. Eliminating the access of secondary users to EMRs......

Words: 1165 - Pages: 5

Premium Essay

It for Business - Time Education Centre

...IT for Business project report Industry: Education coaching industry Organization: Triumphant Institute of Management Education Pvt. Ltd. (T.I.M.E.) Introduction Examination-oriented tuitions have grown into an industry due to rising aspirations, combined with the falling quality of mainstream education. It has become a part of Student's daily routine. As many as 83 per cent of India’s high school children juggle time around school, extra-curricular activities, and tuitions at these coaching centers, according to a 2012 report by the Asian Development Bank (ADB) Among the better known ones are Aakash Institute, TIME and FIITJEE. They focus on exams such as the IIM Common Admission Test, Management Aptitude Test, IIT Joint Entrance Examination, as well as international exams such as GMAT, GRE, IELTS and TOEFL etc. To understand various critical success factors of these coaching institutes and how IT can help to grow them better, we have chosen the Triumphant Institute of Management Education Pvt. Ltd., which is popularly known as TIME. Question 1: Select an Industry and an organization within the industry. Identify its Critical Success Factors. Classify the CSFs according to whether they are industry-related, specific to the organization or related to the external environment. In this exercise you may first identify the generic competitive strategy or the desirable strategy of the organization and the industry structure, based on which......

Words: 2261 - Pages: 10

Premium Essay

Fun Stuff

...Over the past few years, I’ve really begun to feel age. I feel it in my left eye, which sometimes leaks spontaneously—I swipe at it with the back of my wrist and people take me to be weeping. I feel it in my new habit of swinging both legs out of the car at the same time, apparently in unconscious response to a directive from the part of my brain that monitors muscle strength and balance. Having risen to my feet, I feel it in an embarrassing arthritic hobble that takes me 10 seconds to walk off, hoping all the while that other parking lot crossers aren’t noticing, though several of them seem to be suffering from the same condition, or worse. I hasten to add that though my muscles may be weakening and my joints stiffening, I’m not infirm. I’m as vigorous as I ever was, and reasonably healthy. Mentally, I’m quite intact, though my memory, always bad, grows worse. People tell me I seem younger than my years. But as I say, I’m feeling age. I feel it in my invisibility to strangers. I haven’t been nubile for many years, and never got many glances when I was. I didn’t mind that, or told myself I didn’t. I saw my ordinary looks as protective coloration, a duck blind behind which I could comfortably observe and take my shots. But I’m not at all sure I like this new kind of anonymity, which is an absolute dismissal. Even in contextualized situations like readings and receptions, eyes slide past me; internal shutters fail to click. When I was 30, I felt sure that a paradoxical...

Words: 413 - Pages: 2

Premium Essay

Time Management in Academic Business Writing

...Is time management significant in avoiding an accumulation of stress in students, therefore aiding academic business writing? Elizabeth Lovett – 1333401 Contents Introduction 3 Main Body 4 What is Time Management? 4 How can time management skills be established and developed? 5 Strategic Thinking 5 Personal Development Plan (PDP) 6 Advance Planning 7 Do these skills allow for good time management? 8 Does a lack of time management lead to stress? 9 Conclusions 10 Recommendations 10 List of References 11 Introduction This report is going to be examining what time management is and how time management skills can be established and developed through various methods. Also, it will be discussed whether the aforementioned methods are effective. Following on from this, the relevance of time management and its associated skills will be evaluated in regard to academic business writing. Finally, the effects of a lack of time management and whether this results in a build-up of stress causing writing quality to decrease. Research will be presented on recent findings about time management skills, as well as those which have been deemed successful for a number of years in many scenarios. Whilst it may be difficult to evaluate the effectiveness of more recent theories, I will give my recommendations at the end based on all the information discussed. Time management is a skill of great importance and should be regarded highly before even beginning to......

Words: 2690 - Pages: 11

Free Essay

Business Stuff

...Joseph Gonzalez Gonzalez 1 Professor Lambert 10 September 2014 Business Law Ray Rice Incident There has been much debate about the ray rice case that has been going on. There was video surveillence of him and his wife at a casino getting into a confrontation and Ray Rice dragging his wife out of the elevator. At first when this story came out the NFL made a decision of suspending him for only two games, which received much critcism. While Josh Gordon (Browns wide receiver) received a one year ban from the NFL for getting in trouble for marijuana. There was much debate about how a player can get a year ban from marijuana, but a two game ban for hititng his wife. In the article “In Ray Rice case, N.F.L. sees Only What it Wants to see” by Michael Powell, it talks about how Roger Goodell reacted to the situation, “Roger Goodell, the commisioner of the N.F.L. took a seat with “CBS This Morning” to explain once again how very little he knew about the circumstances in which Baltinore Ravens running back knocked out his then-fiancee. When we met with Ray Rice an his representatives, it was ambigious about what actually happened.” Later it was found out that there was a second video that was out in which shows the actual encounter between the two in which Ray Rice hit his wife in the elevator which caused her to pass out. The NFL is taking much heat about this situation and so is Roger Goodell because a second source found out about the......

Words: 327 - Pages: 2

Free Essay

Kodak Fun Time Film

...from the market. Over time, Funtime will bring down Kodak’s stock price even lower. When price cut was just a rumor, the stock fell by 8%. Now when a price cut is not a rumor anymore, it is an actual product, the decline in stock price is inevitable. A pro of this alternative is that Gold Plus and Royal Gold will not be cannibalized by Funtime and the stock price has a chance of being stabilized or even increase. A con is costs associated with discontinuing a product, pulling it from the stores and holding the inventory. These costs will eat their way into the company’s revenue. Alternative # 3 Kodak should introduce digital cameras before everyone else. The company has to adapt to a new marketplace and study new consumer attitudes and needs. A pro of this alternative is Kodak’s market share will increase as the digital imaging will become dominant. This alternative will make competitors like Fuji look obsolete and useless. Consumers appreciate innovation and Kodak can easily become a leader in the new digital era. A con is that the introduction of new digital technology will most certainly put an end to Kodak’s film lines. This will have costs similar to the costs associated with the alternative # 1. Another con is the success may be short lived as the competitors enter and introduce similar products. Solution Kodak should market new digital technology and stop holding back for fear of hurting its currently profitable but short-lived film business. ...

Words: 1031 - Pages: 5