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Business Report for Sky City Entertainment Group Limited and Tourism Industry.

In: Business and Management

Submitted By arsen2492
Words 2308
Pages 10
Business report for Sky City Entertainment Group Limited and tourism industry.

Contents Introduction 3 Discussion of findings 3 Industry background 3 Investigation of Financial information 5 Accounting elements 5 Ratios analysis 6 Profitability and Efficiency Ratios 6 Financial Stability Ratios 7 Financial Structure Ratios 7 Investment Ratios 8 Share Market Data 8 Brokers Recommendation 8 Share performance 9 Conclusion: 9 Recommendations 9 Reference List: 10 Appendix 11

Introduction
The purpose of investigating the Sky City Group Limited (SKC) and tourism industry is to give a financial advice to a client who has recently asked for it in Vision Consultancy Limited.
The sources of information and data used are reliable as it was retrieved from trustworthy websites such as: company’s website, Statistics NZ, NZX company research, tourism industry association New Zealand and Investorwords.
The limitations of this business report are that financial statements of SKC used are for previous business year. And SKC does not disclose inventory turnover figure, consequently this ratio cannot be calculated. Also, there might be an increase in tourism after the Hobbit movie is released.
Discussion of findings
Industry background
According to Tourism Industry Association New Zealand (2012), tourism is a fundamental contribution to New Zealand’s economy and way of life. It contributes close to 10% of gross domestic product (GDP), the earning for year ended March 2011 was $9.7 billion, or 16.8% of New Zealand’s foreign exchange earnings. The development of tourism industry is mostly supported by international travels. Appendix A, Table 1 and Graph 1 illustrate that there was a slight increase in overall trend of international visitor arrivals since quarter 1, 2006. Also, it is clearly seen that there is a seasonal component – peaks in…...

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