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Business Plan - Hb Proper

In: Business and Management

Submitted By hulonbahar
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AMENDED JULY 16-2013 | HB PROPER INTERNATIONAL BUSINESS STRATEGYSaju Alex Hulon Bahar Pascale Legagneur Tracy McKenney Lauren Spruill |

Global Business Course Summer 2013 – Dean/Professor Tilokie Depoo

Abstract
HB Proper is online financial consulting and business services company that caters to small business, entrepreneurs, and even working class. The company also conducts research on outsourcing, payments, and financial markets.
The purpose of this draft is to present a business analysis for operational expansion to an international market, particularly in Europe, most specifically London or Frankfurt.

SWOT Analysis - International
This SWOT Analysis is a comparison to other competitors in the financial services industry with similar characteristics.

Strengths | Weaknesses | * informed team of experts across different scopes of business operation * new marketing strategies and major enticing research/products. * competitive prices in an industry expected to be in demand. * technological knowhow and constant innovation on a technology side. * low cost, high yielding software to conduct daily operations. | * low staffing in comparison with projected demand. * low network utilization in international markets * low liquidity. * language and cultural barriers. | Opportunities | Threats | * Alliance with other small business with specific niche expertise. * Moving to a location with stronger currency and business friendly environment. | * new innovative product or service by competition too difficult to duplicate or refurnish. * increased taxes and policies in foreign region. * Marketing power of larger competitors via television, paid advert and in house marketing staff. |

Current Business Model
HB Proper uses a traditional business model based on leads from clients, the usage of marketing and customer satisfaction at a low…...

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